The story of me and Maotai

In 2006, just after the lively Spring Festival, I haven't had time to say goodbye to my family and visit relatives and friends. In order to make a living, I drove a bus on the street in Renhuai city, and learned from Xinyi to Cangtouba, which was the only bus line in Renhuai city at that time. Recall that since 2000, I have been engaged in long-distance transportation, township passenger transport, and then urban public transport. Sitting in boring driving day after day, with gear lever, clutch and brake every day, life is boring and not too challenging.

A pack of cigarettes, a few songs, a day and a night, struggling while walking. Like a nocturnal wolf, ambitious but without direction. After a long time, I feel tired, and sometimes I really want to step on the end of the world and end this lifeless day. But on second thought, my parents were nearly sixty years old and the house was destroyed. However, at the age of 30, he achieved nothing, so he had to grit his teeth, light a cigarette and continue running.

? "Changshun!" A familiar and long-lost voice came from my ear. I looked back from my complicated thoughts, ah! It was brother guangfa. Speaking of knowing him, there are some short stories. He and my cousin are classmates, and they occasionally take me with them when they get together. It is common to clink glasses and lift bottles while eating. Brother guangfa doesn't drink much, but he drinks well. Often at the end of the party, he has been snoring like thunder. From the sixth floor to the first floor, I usually carry him downstairs. After a while, we will get familiar with it.

I was driving on a narrow urban road, and he sat next to me and told me cheerfully that he would open a Moutai liquor store in Xiangtan City, Hunan Province. He said that he had considered this matter for a long time, thought that I was the best candidate for him, and asked me if I would like to start a business with him. I agreed excitedly without much thought, as if I had a beautiful dream, and it was true when I woke up. When I reassess my career direction, I have made all preparations for the endless changes in my long life and met new challenges. I quickly submitted my resignation report to the bus company and made a good handover. I stopped driving the bus and decided to go out and have a rest!

March 2006 1. I took the green leather train to a strange city in Xiangtan, and I had no time to take care of the beautiful scenery outside the window. My mind is full of brand-new problems such as how to sell Moutai and how to open up the market. Once a person has a dream, how to live has a soul. From site selection to decoration, from procurement to sales, from personnel to market, participate in the whole process, seize the day!

However, in this strange place of Xiangtan, everything is not as easy as I thought. We are full of pride and confidence, but we hit a wall everywhere. When I ran the market with brother Guangfa, others thought we were making fake wine. It's hard for two guys who look like hillbillies to win the trust of others. We have no connections, no channels, let alone trust. Get up early and be greedy for the dark. I remember that at that time, a bottle of Moutai with an ex-factory price of 288 yuan was sold at the original price, and no one was interested. Xiangtan is a deformed consumer market, and Luzhou-flavor liquor occupies an absolute position, which is hard to shake. Even the leaders of the tax bureau who handled the documents for us advised us not to toss about. Someone has done it before, and it all ended in failure.

Since we came here with passion, we all came out of this step. Going home like this will not make the hometown people laugh, nor will it give face to the elders in Jiangdong. Anyway, no matter how difficult it is, we will try. We should work hard by ourselves, regardless of the result and without regret.

Facing the cruel market environment, we can only find a way through the cracks. Sometimes we can chat with customers and get drunk for a bottle or two of wine; In order to gain the trust of merchants, we send wine tasting for free; In order to win the favor of customers, we took out our own pockets and invited them to visit Maotai. I can't remember how many times in a month I really had a full meal and didn't sleep well for several nights. On the one hand, there is a new situation, and on the other hand, there is an increasing debt: on the one hand, there is a new dream, and on the other hand, there is a cruel and naked reality: we can only meet the challenge with young physique and determination not to give up. Hard work pays off. Multiple armour of the three armies can swallow Wu! Xiangtan, a better place than my hometown, is not my hometown. We have successfully started a business, got a foothold and a root for survival! We gradually gained the recognition of the market and the trust of consumers. This is all accumulated by our youth and blood.

? Nowadays, every time I walk down the street, I will see someone carrying a bag of Moutai, whether it is an aunt who buys food, an industry leader or a rich and gentle government official. I always smile back and even go to greet each other. They are the protagonists of the story between me and Maotai.

I have been in the same boat with Maotai for more than ten years and have a deep understanding. Drinking is like tasting life, and being a man is like tasting Maotai. Sincere and frank, you can have a good understanding of wine songs and life geometry.

For example, the fragrance of Moutai gives people a good wine, and an empty cup leaves a fragrance, which will not be forgotten and will definitely resonate;

Maotai liquor is thick, pure and mellow, so it can be virtuous and far-reaching, and keep its original heart forever! ?

Author: Ran Changshun

Xiangtan Xiang Qian trading co., ltd: general manager.