I took over an underwear store, but business has been bad. Can you find a way to make some features?

It is important to catch repeat customers. When people buy underwear or other things, they should ask about their favorite styles and colors, and then publicize the value and significance of good things to consumers, especially underwear, which is a woman's second skin. Good underwear can shape a perfect figure! Let customers know that underwear should be changed frequently, and 3 months is the best time to wear it!

Also, designing leaflets and refreshing things will attract many customers, even if you don't buy them all, it will be beneficial to you!

The underwear we are talking about here refers to the basic underwear of women, that is, bras and shorts, which are probably ordinary, body-shaping and athletic. As well as other underwear that assist in self-cultivation and body shaping, namely: waist seal, corset, garter belt, etc.

Bra: As the second skin of human body, it can protect breast, support breast weight, prevent breast sagging, slow down the collision of external pressure, modify or correct breast shape and make it beautiful.

Shorts: As the second skin of the human body, besides being comfortable and close to the body, they also have other functions, such as protecting the female vulva and reproductive system, shaping and beautifying.

First, underwear is closely related to women's health.

Traditional underwear (bras and shorts) in China are made of natural fabrics such as cotton and linen. It's not very beautiful, but at least it absorbs moisture and breathes air. Relatively speaking, gynecological diseases such as breast cancer were much less at that time.

Until the 1980s, the bold and sexy mainstream fashion in western society, the continuous development and production of various elastic fibers and beautiful chemical fiber fabrics made bras an important companion for women's clothing. With the entry of western lifestyle and underwear fashion, Chinese mainland women who have just finished their long-term boring and closed conservatism seem to suddenly open a window of the world of flowers, and a novel, beautiful and sexy bra fully meets their needs to vent their inner feelings. Those brand manufacturers who entered the mainland or were newly established in the early days have played a positive role in cultivating the consumer market of women's underwear in China and earned considerable profits.

Nowadays, most underwear manufacturers take those pioneer brands as examples and references to imitate them.

When designing and producing underwear, those brand manufacturers probably thought that women in China were weak and slender, so until a few years ago, almost all of them only produced A-cup and B-cup bras suitable for flat women. This kind of bra is pleasing in both production process and appearance. However, structurally, they didn't notice that the figure of women in China has changed greatly. More and more women wear C cups and D cups, and even many wear E cups and F cups, which is more obvious in the northern market of China. The bra cups are relatively shallow and small, and the structural design is unreasonable, which not only fails to take good care of women's breasts and bodies, but also damages the figure of many women in China.

The market development and sales decisions of most underwear brands are often made by men. Up to now, the "experts online" on some so-called professional and authoritative underwear websites are all male "experts" The result is that because there is no practice and feeling of wearing it in person, the sales and service links are pale and mechanical, and there is no professionalism at all. The so-called brand promotion relies more on rigid advertising effect and price war.

If women don't pay attention to breast maintenance from the beginning of development and don't wear appropriate underwear correctly, their breasts will begin to swell and sag with age.

Some women simply pursue sex appeal and beauty, regard underwear as an auxiliary tool to please men, and blindly wear thick sponges or bras with small cups. In order to make the appearance of breasts look plump, they show "charming" cleavage by squeezing. The steel ring is too small to oppress the breast, resulting in qi and blood obstruction and poor circulation; The thick sponge is pressed on the breast, which makes the nipple gland unable to breathe, which is very harmful. Some experts even found: "Now all kinds of sexy and beautiful bras have become the new favorite of young women, but women who love beauty may not know that this sexy and beautiful bra is not suitable for everyone. Due to improper wearing, it may cause backache and may also make you suffer from cervical spondylosis. " .

In the design and production of shorts, a large number of synthetic fibers, such as nylon chemical fiber, are used. Tight pants have caused serious damage to the female reproductive system and caused a large number of patients with vaginal cervicitis, which is what many authoritative medical experts in China are clamoring for improvement.

In recent years, with the free and open social atmosphere, some sexy underwear products appear more and more in our lives. These underwear, which were originally suitable for wearing in special environments and occasions, have been used for reference by many underwear manufacturers in daily underwear design. They seem to be sexy and attractive everywhere, which makes some ignorant women make a lot of jokes about underwear dress and social etiquette. It really feels like "taking disgusting clothes as fun".

According to the latest statistics, among the urban population in China, breast cancer has become the first killer of women's health. At present, 6 out of every 65,438+0,000 women in big cities suffer from breast cancer, and it is increasing at the rate of 3‰ every year. Patients with breast hyperplasia are different. After the average woman is 30, this situation will become more and more serious. In fact, in the United States today, 80% of women still choose to wear underwear incorrectly. The incidence of breast cancer in the United States is 130/65438+ million, that is, for every 65438+ million American women, about 130 breast cancer patients are added every year. In addition to the pollution of living environment and the increasing pressure of life, there is another important reason that underwear is unscientific.

During the 20 years when Chinese mainland fully accepted the lifestyle and underwear fashion of western developed countries, we accompanied them to complete this expensive experiment: unscientific underwear design, unprofessional underwear sales and inappropriate underwear wear have made modern women's basic underwear a "fashion hidden danger" and become the chief culprit of the rising gynecological diseases of women.

Second, the significance of modifying underwear for women's breast health

It is urgent to care for breasts, women's underwear and women's health.

After personally contacting and serving 4,000 China women of all ages, I found that today's China lingerie market has fallen into a strange circle. On the one hand, it is the blind design and production of underwear manufacturers and the supermarket sales methods of merchants; On the one hand, Chinese mainland lacks publicity and education on women's underwear culture, and consumers are in a state of blind passive purchase.

History has proved that the law of development of everything is spiraling upward. After gradually deviating from the original real function of women's underwear, the reality requires it to return to reality, and after being promoted to a qualitative height, return to the truth and move towards truth.

After long-term observation and practice, according to the actual situation of women's physical changes in contemporary China, I began to try to integrate the characteristics of adjustable underwear into the design of ordinary underwear in 1999, and creatively put forward the concept of modified underwear. Adopt all kinds of imported materials and fabrics, adopt multi-piece three-dimensional tailoring in line with ergonomics and female physiology, and apply the principle of fat fluidity to partially correct the human body.

At the same time, actively promote and advocate the professional sales method of "close-fitting and guiding fitting" for women's underwear, and popularize healthy and scientific underwear knowledge and correct clothing aesthetics to women in the careful, considerate and professional sales process.

Bras are underwear that adult women must wear every day. Whether a bra is suitable or not directly affects women's health, comfort and beauty. Moreover, due to the physiological changes of women's bodies, with the increase of age, problems such as sagging breasts will occur. How to rely on bras to keep women's figure tall and straight is not only a health care function for women's breasts, but also a problem that needs to be solved at present.

Popular prices and popular styles are deeply loved by the majority of female consumers, and more than 6,543.8+100,000 female consumers have worn them so far.

beautiful

Out of this desire, in order to make women in the world physically and mentally healthy, I send the following initiatives to the whole society:

suggestion

Starting from the underwear industry, we should design, produce and sell underwear in the most humanized, personalized, healthy and scientific way, and then put an end to the possibility that modern underwear will become a fashion hazard and the culprit of female gynecological diseases from the source.

At the same time, we are willing to do everything possible to unite all forces that can be United, unite all underwear manufacturers, merchants and individuals, and strive to realize the desire of Meiruishi through various effective cooperation methods on the premise of mutual benefit and win-win.

We suggest that the whole society should pay attention to women's health, break the development status of existing underwear enterprises by popularizing healthy and scientific underwear wearing knowledge, put people first, innovate design, produce with high quality, provide consulting services, and serve women in China in a down-to-earth manner.