The SUV market experienced a sudden change in January. The Haval H6 was “pushed out” and the Mercedes-Benz GLC approached 20,000 units.

Frankly speaking, the auto market in January was not too affected by the epidemic and was suddenly cooled down. The main reason was that the "cooling period" of the auto market was also advanced due to the advance of New Year's Eve this year. This is better reflected in the SUV market. In the same period last year, more than 43,000 units of the Haval H6 were sold. In January this year, the sales volume was almost halved, with only about 25,000 units shipped.

The sudden drop in sales of the H6 also gave other models a chance to take a breather in the rankings. The Honda CR-V, which has been stable at around 20,000 units, jumped to the top three in the SUV sales list, while the Mercedes-Benz The GLC ranks fifth on the list as a luxury SUV with sales approaching 20,000 units. If measured in terms of selling price, the total sales of the top four players combined are probably equal to that of the Mercedes-Benz GLC. car.

The top spot has changed hands

Haval H6

January sales: 25,582 units

The top model Haval H6 has sales of nearly 2.56 Although the year-on-year decline was serious, fortunately, it maintained its position as the SUV sales leader. Compared with 43,668 units in the same period last year, Haval H6 sales dropped by 41.4%, almost halving. No wonder Great Wall's sales in January were not very optimistic. Even the Haval H6, which holds up half the sky for Great Wall, has declined so much. You can imagine how much pressure other models are under.

In recent months, the gap between Haval’s second-placed Changan CS75 family has become smaller and smaller. Although the current product strength of Haval H6 is still the benchmark of the same level, as competitors become more personalized and product strength continues to rise, Haval H6 may as well change its model strategy and add value to its products based on its past glory. More personality highlights.

Catch up

Changan CS75

January sales: 24,863 units

Due to Haval H6’s “unsatisfactory January” The opportunities brought by Changan CS75 family have caught up and narrowed the gap to less than 1,000 units. If we can seize the opportunity to bring a "new king" to the SUV market, it is not impossible.

The Changan CS75, which ranked second this month, has experienced a strong rise, with sales increasing by 54.9% year-on-year. Of course, this result is calculated together with the sales of CS75? PLUS, which means that the surge in sales is actually more Most of this comes from the sales growth of the CS75PLUS model. The facelifted Changan CS75PLUS has won everyone's attention since its launch, and its sales have been soaring. Changan CS75PLUS has become a dark horse model in the SUV market with its avant-garde appearance design and rich configurations.

It must be said that the CS75? PLUS is indeed a very powerful model in this price range. If it can maintain high standards in terms of quality and after-sales, it should be the most promising one to challenge the H6. The dominant model.

The most familiar stranger

Trumpchi GS4

January sales: 16,771 units

The "Most Familiar Stranger" in this month's list The "familiar stranger" is undoubtedly the top three "frequent customer" - Trumpchi GS4. Although it declined rapidly after entering 2019, after nearly a year of silence, it finally ushered in a replacement model at the end of 2019. The improvement in market performance was also immediate. . It has been completely transformed after a new generation. The appearance has changed significantly compared with the old GS4, and the whole vehicle has been decorated a lot more refined. The interior design has obviously been upgraded, and the smart configuration is also very rich. It is also the first model in its class to be equipped with on-board WeChat function. Coupled with the golden power combination of 1.5T 6AT, and directly getting rid of the criticism of dual-clutch, the GS4's performance in terms of fuel consumption and power can be described as balanced.

In January, Trumpchi GS4 sales reached 16,771 units, a year-on-year increase of 132.96, reuniting with Geely Boyue and Roewe RX5 on the list.

Strong entry into the list

Mercedes-Benz GLC

January sales: 19,046

At the end of last year, the Audi Q5L occupied the luxury market position for many consecutive months. The best-selling SUV. In January 2020, Mercedes-Benz GLC achieved a lead, with monthly sales of 19,046 vehicles, a year-on-year increase of 54.2, creating the best market performance in recent months. The Audi Q5 and BMW X3 also experienced significant growth, with sales of 13,233 and 12,000 units respectively in January, a year-on-year increase of 21.9 and 19.8 respectively.

The luxury SUV camp represented by GLC continues to heat up, which truly confirms the current situation of consumption upgrading. Of course, what we call consumption upgrading is not that consumers have more money in their hands, but that consumer psychology has been changed by the market and policies. The transformation from "buying a" car to "buying a good car" has been a major trend in the automobile consumer market in recent years. The most significant psychological changes. Luxury SUVs are highly inclusive in terms of appearance, interior, and freedom of travel. They have become a springboard for mid- to high-end consumers to move towards luxury, and are the most suitable product type.

Veterans are still strong

Honda CR-V

January sales: 22332

The fastest growing sales in January except Changan In addition to CS75 and Trumpchi GS4, Honda CR-V also increased by 42.1. Now with the fifth-generation CR-V, product competitiveness has also been greatly enhanced. The entire gasoline version uses a 1.5T turbocharged engine, and its horsepower even exceeds that of other rivals' 2.5L engines. At the same time, the updated CR-V has a younger and more coordinated exterior design than before, with more space and a longer wheelbase of 2660mm. In addition, this generation of CR-V also has advantages in technological configurations, such as adding electric trunk position memory, remote start, head-up display, rear seat heating, etc.

I originally thought that the emergence of the brother model Haoying would share some of CR-V's sales, but little did I know that Haoying not only failed to devour the CR-V market, but also helped Honda walk on two legs in the Chinese market. Strategy breathed new life into it. Today, "young people choose Haoying; prudent people choose CR-V" has become a new trend in the 200,000-class joint venture compact SUV market.

The saying that people like to crowd into busy places is never a joke.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.