Looking for the letter written by Li Ke, the author of Du Lala's Promotion, to college students

It's graduation day again Year after year, in this season when dreams and reality meet periodically, it is not easy for generations of students to prepare psychologically and physically for a new life.

As we are about to be self-financing, an important consideration is the balance of economic interests: where is the down payment for the house? How to share the feast of China's rapid economic growth?

To put it bluntly, what kind of future is a good future? How can I find a good job?

Reality and direction

Positioning is a boring and unattractive word, but it is the end and starting point of everything. For example, why do you want to go abroad for postgraduate study?

Although it's important to learn from history, it's not only because the former brothers and sisters did it, nor because other students did it-the more important reason is that your next life goal needs you to do it. We should be clear about the benefits of going abroad or taking the postgraduate entrance examination, which is better than direct employment after graduation. Just like job-hopping should not be just because the current job is not good enough, but because the new job makes you more satisfied.

For job hunting, first you need to know why you chose a company, and then you need to know why this company chose you. What can it give you? What can you give it? )

Before taking action, we might as well ask ourselves four questions:

What kind of life do I want?

-Can my chosen job help me get the life I want?

Do I like this job?

Am I capable of doing this job well?

In today's increasingly fast pace, a simple and indifferent life is becoming a luxury wish. Spring faces the sea, and we will care about food and vegetables from tomorrow. Such a life is not only healthy and simple, but also expensive. If you don't have enough ability to save and preserve value, you need to live under the protection of a strong and perfect welfare system, which is not available at present.

The times we live in are very different from those of our parents. Under the calm water, there are turbulent undercurrents everywhere. You need to produce beautiful results quickly and effectively, otherwise you will be easily eliminated. For example, in today's China, tens of thousands of books are published every year, but those books that can't be quickly put on the shelves will soon be pulled down mercilessly, which provides a basis for people to speculate that publishing houses publish 80% of books because they can profit from 20% of them.

This is the reality we are facing.

Some recent graduates told me that the biggest confusion in finding a job is that I don't know what job suits me, and how to find a job that meets my professional interests and can provide a lot of income.

Let's talk about the industry first.

In reality, on the one hand, employers have a headache for not finding suitable people to fill the vacancies in important positions, on the other hand, a large number of job seekers are struggling to find satisfactory jobs. In those fast-developing industries, this contradiction is becoming more and more prominent.

Some people think that a good industry is difficult to enter, but I personally hold the opposite view.

The reproduction and growth of talents need a certain period. In a certain period, in a certain range of markets, only the qualified ones are. If the industry grows rapidly, the supply of talents often cannot meet the needs of the rapid growth of the industry.

Therefore, employers must face the reality and reduce the requirements of employing people. For example, some positions in the past did not consider fresh graduates at all. There are not so many skilled workers who can make a living now, so we have to face up to the reality and consider accepting fresh graduates. At this time, the newcomer is in a relatively cost-effective position, which can get a good starting point, and it is also the time when your good professional and academic background comes into play.

Personal views are for your reference. In China, such as Internet, education, medicine, communication, energy and so on. They are all promising industries with strong sustainable profitability, high added value and certain ability to resist cyclical inflation shocks.

There is a joke that a young lady sent a short message to her fellow countryman, saying that it was here: "There is too much money, stupid person, come quickly." Sometimes peers joke that there is such a taste in this market now, that is, there is more money (the economic benefits of the industry are growing rapidly) and people are stupid (it is increasingly difficult to find qualified candidates, so employers have to lower their requirements, and they really feel that the average qualifications of personnel are declining, although it is not "stupid", but it is not the same as five years ago)-high income, good development, in line with their career ambitions, so,

Let's talk about major, interest and income first.

Universities mainly cultivate thinking methods.

I hope your major is your favorite and meets the needs of macroeconomic trends; Otherwise, you should choose your career carefully.

Specializing in this thing, such as studying chemistry, should be regarded as a professional counterpart in a chemical company. Then, after you go in, do sales, or do marketing, or do R &；; What about d? The income of the three functions is good.

The position of marketing department is one of the most ideal and popular positions, and at the same time, it has the professional characteristics of high income and great power, so aspiring people need to know that almost all marketing managers have done sales, and when they do sales, they are TOPSALES.

And one thing, if you want to live a comfortable and indifferent life, the marketing department is the most inappropriate. Although you don't bear the pressure of indicators every month, you don't need to ask people, and you are always asked by sales. To be a market, you need to pursue your ideals with a high spirit every day and shape people who are passionate about the market. Naturally, you have high requirements for logical and strategic thinking.

Although not everyone is suitable for sales, I am still willing to recommend new people to start their careers from sales. Let me tell you a few reasons for doing sales.

First, more than 70% of CEOs are from sales;

Second, if you can do a good job in sales for three years, you won't waste anything when you change careers in the future. You will belong to the most powerful group and have the courage and ability to overcome all difficulties;

Third, sales is the occupation with the most promotion opportunities, much more than any other function, such as finance, such as HR;

Fourth, sales is a profession that can bring the richest benefits through work, especially in the early stage of your career, which can help you quickly complete the original accumulation of capital;

Sales is the easiest job to find. Sales are needed everywhere, and the career life cycle is long. You can work happily until you are 50 years old, which is equivalent to enhancing your sense of professional security in disguise.

For example, a newcomer can enter the top 500 companies, and the starting salary is nothing more than 3,000 to 6,000 yuan. If you are a technical wizard, MAXIMUMMAXIMUM will give you 8K. (The annual salary of foreign companies is mostly between 14 and1June. )

If there is no promotion, the salary will be raised every year according to the performance, mainly referring to the rising speed of CPI. In recent years, 8% is the average salary increase adopted by many foreign companies, so it is easy for you to calculate how much salary you can get after three or five years. I won't talk about the house prices in Beijing and Shanghai. )

If you do sales, your income will double, because you have a considerable bonus. At the same time, your chances of promotion will at least double.

Put yourself in the other's shoes and study properly.

People have four origins: family, place where they grew up, education and occupation.

As a graduate of Peking University, you have proved your learning ability and your knowledge.

In terms of probability, your IQ should be above average, your English should be good, you have read relatively many mainstream books, and you have the opportunity to hear more mainstream views, so you know more about macro trends and have better knowledge. So in the new group, you should have the advantage of choosing a good position with probability.

However, education is just a ticket. Let's take a look at what you haven't proved: your influence, your adaptability, and your ability to withstand pressure.

In a word, your productivity should be higher than the average productivity, which is meaningful to employers. At that time, you are not the labor cost of the enterprise, but the talent, otherwise your education is just your business.

Good positions always exist, and the key is whether you are a potential talent. The question is back. What can you do in the future? What can you do now?

Generally speaking, I personally feel that the maturity of freshmen has improved. Two years ago, the newcomer came for an interview, and his resume said, "Give me a fulcrum and I can shake the earth" or "Give me a chance and give you a surprise".

Last year, I suddenly realized that people nowadays don't pry the earth and provide surprises.

Sometimes I ask a new person why he is hired in an interview. The other person often takes learning ability and interpersonal skills as his main advantages.

This is obviously an improvement. No matter whether you plan to enter state organs, institutions or well-known foreign companies, you like smart and decent people everywhere. When you go to an interview, or when you just work in a company, propriety is an important basic rule of the game.

If you want a decent future, you need to know some decent rules first:

-don't move your body during the interview, and speak at a moderate speed and tone.

-Boys should not wear white socks if they wear black shoes.

-Learn to listen

-Sincerity and courtesy

-Know that your strengths are learning ability, logic and passion, and show your normal interpersonal relationship.

-Understand that you need to reassure the other party in terms of bearing pressure and facing setbacks, and prepare examples to convince the interviewer.

-It's important for you to understand the accumulation of the industry, and HR usually has concerns about a resume that has changed jobs in less than two years, unless the job is too bad or the new job is really good.

Newcomers like to ask what kind of training your company offers. But in fact, 70% of knowledge comes from practice rather than classroom.

-The last one is to know that people like the passion and drive of new people, but they don't appreciate the unfounded courage and self-confidence (for example, they scoff at the annual income 1.5 million; Do not pay attention to the objective fact that many people earn less than 10 million in their lifetime, or think that it is because "those people are more stupid than me"; Or post the offer of IBM and MS on the school BBS, telling the world that "I refuse their offer". )

Management Trainee

Looking at the management trainees employed by well-known foreign companies, they all have a common feature: absolute high IQ and higher EQ.

It goes without saying that you should aim high, and you are very decent in dealing with people.

I once talked to several management trainees separately, and I asked them if they knew that they might have grown up in a virtual friendly environment. Does he know what it means to a buddy ("partner", the person appointed by the enterprise to help manage the trainees in their daily work, usually this person is good and helpful)?

As a result, all these people smiled and told me that they knew that not everyone was friendly to them. Some managers don't accept management trainees except that many employees feel psychologically unbalanced about their special treatment. There are two main reasons: first, many employees in the enterprise have good experience and ability after long-term work experience. These people have made great contributions to the enterprise step by step, and managers often think that these talents are the talents that enterprises should focus on cultivating. Another reason is that management trainees, no matter how smart they are or how high their EQ is, are new people and need a growth process. In this process, many bookish behavior concepts of newcomers make other employees with psychological imbalance even more disdainful.

In addition, they clearly realize that Buddy has made great efforts for their growth. If there is no one to accompany you from the beginning, tell you where there is a delicious lunch near your company and provide sharing information. When you meet a customer for the first time and yell at you in disgust, it is very important for him to help you repair your injured self-esteem and inspire your fighting spirit and courage. The tutor will teach you the development trend of the industry, but without buddy's company, I'm afraid you won't have the courage to go on until you understand the direction.

Frankly speaking, people often hear criticisms and worries about the post-80s generation, whether in life or in the workplace, but it is impossible to eliminate the post-80s generation in the workplace. The post-80s and post-60s also have many problems of their generation. A friend of mine told me that the post-80s generation is self-centered and selfish, and many post-60s generation have lost their motivation. The advantages of the post-80s generation are also obvious, such as creativity and imagination.

When I hear management trainees evaluate the objective world frankly, sincerely and gratefully, the most important thing is that they have a clear self-awareness. I feel that there is no need to worry about the post-80s generation. This generation will have its own leaders.

About material preparation

I said three for your reference.

One is normal sleep.

The second is to be able to live, for example, knowing what kind of house is the most cost-effective and when to buy it is the most appropriate, otherwise, only knowing how to make money foolishly may not keep up with the rise in house prices.

The third is to understand that with the accumulation of your strength, the accumulation of wealth takes time.

This is just a difficult beginning.

Something happened recently. A salesman left the company for better development. The young man was recruited when he graduated three years ago. His education is very ordinary, and he graduated from an ordinary university. That year, the young man experienced a lot of confusion and distress in order to find a job, just like most fresh graduates. However, in just three years, after getting better training and tempering, he was poached by his competitors so quickly. I really regret it, but I am also happy for him. In fact, his annual income has reached 6.5438+0.8 million yuan. I can only imagine that my competitors used more than 200,000 yuan to dig him, and at the same time made his work intensity lower than now.

What I want to say is that it is not easy to find a job, but it is difficult for one year, at most two years. If you are working in the right direction, and this kind of effort is not earth-shattering effort, it is a reasonable effort, as long as you start to enter the right business.

Therefore, this summer's rush or frustration, you can face it calmly, that is the pain that must be passed.

hope

The future is boundless,

Happy life!