The Development Course of Weilai Integrated Platform

Weilai comprehensive station has been following the track of the times since the establishment of 1998. After years of transformation and integration, it has successfully positioned itself as a diversified and joyful market brand, and has written many classic histories.

1, 1 998 July1day, the Weilai integrated channel on TV was established.

Channel program content is mainly about buying movies, and it is a comprehensive intelligence channel. The content of the program covers cartoons, dramas, music, movies, documentaries, natural ecology and other types of programs to meet the different preferences of all ages.

2.200 1 March, ON TV was officially renamed as Weilai Comprehensive Station, which promoted the Korean Wave.

Immediately after the name change, a series of self-made programs such as psychology, advertising, food, magic, jokes, entertainment and video games were launched, and it was officially transformed into a comprehensive channel mainly based on self-made programs. And opened up the Korean drama time "Falling in Love with Female Anchor", which started to drive the trend of Korean drama in one fell swoop, and then launched "Love Hotel", which became the leading brand of Korean drama.

3. In 2003, the local exquisite culture was integrated, and the program content was more diverse.

In order to stabilize the existing audience and explore the local market, the comprehensive station re-plans the proportion of self-made programs, deeply analyzes the types and preferences of the audience, accurately sets the time and direction of the programs, and introduces the program contents such as culture and art (puppet show, A Zhong puppet show), food tourism, popular variety shows, etc., to build a complete and rich multi-channel.

4. The new orientation of the talk show in 2004 deeply understands the needs of the audience.

We have successfully opened up new horizons of talk shows such as Two Beauties in the Firewire, which leads the trend of current political discussions, and KTV Press Conference, which explores various social phenomena around the world. We have more effectively grasped the pulse of domestic and international markets, and actively introduced excellent dramas, variety shows and cartoons from Europe, America, Japan, South Korea and Chinese mainland (such as The Fragrance of Sophora japonica in May) to satisfy market entertainment and audience's desire for knowledge and keep up with world fashion.

The program in 2005 was both extensive and deep, showing a high-quality image.

The Railway Traveler, which records the history of railways and trains, was rated as an excellent program by the Radio and Television Fund, and the Railway Traveler, which is full of humanistic care, won the Golden Bell Award. In addition to insisting on the high-quality presentation of the program, the channel appeal of the future comprehensive station "Happy Future" was also favored by the audience and judges, and won the Golden Bell Award for channel advertising in 2005. The overall channel planning has both breadth and depth, and the high-quality image has been well received.

6. In 2006, pay attention to multicultural issues and help vulnerable groups.

The theme of "Campus Chef" is a nutritious lunch that cares for students in remote mountainous areas. Excellent campus chefs are selected in the program, hoping to improve the quality of students' nutritious lunch. In addition, Five Days of Ice and Fire pays attention to the problem of divorced women and leads single mothers out of the haze. There is also the "Taiwan Province Ecological Blog", which explores local rare species and cares for endangered natural creatures.

7. Take root in the beauty of high-quality Taiwan Province Province in 2007 and welcome the international digital age.

Facing the overwhelming trend of TV digitalization, we should not only gradually realize the digitalization of internal transmission system, but also improve the quality of program production. It is necessary to plan high-quality programs with the theme of "true feelings", "Taiwanese culture", "Taiwanese hometown" and "Taiwanese craftsmen", hoping to improve both hardware technology and content services to meet the coming digital age.