Dry goods: Want to bid farewell to embarrassment and silence and become the focus of the crowd? Just this one skill!

Let me tell you a story first. This story is very important and must be heard.

There was a man who was brave. How brave was he? He dares to swim beside the sleeping shark. But he is also very timid. What he fears most is a public speech. How scared are you? My legs are stiff, or I am shaking like chaff. Maybe my nervous voice is out of tune.

This man is none other than David Nihill, a famous talk show actor who appeared in Forbes magazine!

When David was sweating and at a loss for a simple class speech, he didn't think that he would be able to stand on the stage of Castro Theatre and talk to more than 1,4 audience Kan Kan one day. You know, David, who regards "public speaking" as more terrible than sharks, once stood on the podium with stiff legs, cold palms and rapid heartbeat. He never thought that he would be on Forbes one day, and he would never think that he would become a famous talk show actor one day!

from extreme fear to self-confidence, he only mastered this skill and practiced it repeatedly-humor!

Have you ever had such an experience? In class, the teacher asked you questions, and you kept prevaricating. In the workplace, the boss asked you to introduce yourself simply, and you trembled and said nothing. In the end, everyone only remembered the way you bowed your head and blushed. At the conference, Boss asked you to explain the copy to leaders at all levels. You looked at the copy that you had memorized a few days earlier. At the moment, you looked at the pale screen and your brain was blank, and your hands were covered with cold sweat.

Do you envy the treatment of Qian Sanyi, a schoolmaster in Pi? Envy his erudition, Kan Kan talked in front of a group of classmates and teachers, and importantly, he was also very humorous, even saying such a joke as "stare at someone who is pregnant". In the face of Miaomiao, a girl they like, they gave Miaomiao the title of "16G". He said humorously, "Your brain is not enough. Why don't I give you five G's?" 16 plus 5 adds up to 21. He is expressing his love to the girl he likes humorously, but Miaomiao didn't understand it at last, but his humor has attracted a lot of fans.

We always subconsciously approach people who can make us laugh, whether in the workplace or in ordinary life. No one likes to work with a Boss who keeps a straight face every day, and no one likes to live with a face that can't laugh all day. In fact, everyone can be humorous, but some people are born with humor, while others have to work hard to do it.

However, most people don't know that humor is a skill, a skill that each of us can easily learn by practicing hard.

in "how to be an interesting speaker" (Do You Talk Funny? In his book, David broke down the practice skills according to the famous 8/2 rule (that is, "Pareto rule", 2% input can bring 8% results), and found seven most effective principles through a series of experiments, which can also be said to be habits.

1. Starting from the story

Story is a creative transformation of life, which makes life more powerful, clear and meaningful. Stories are the currency of human communication.

-Robert McKee

1) Learn through stories.

I believe everyone who has attended school has such an experience. When we learned English words before, the teacher would help us make up a simple story about the words we learned. For example, I still remember the short story about this English word told by the primary school teacher (sorry, I didn't go to kindergarten, but I went to primary school directly): "There was a little monkey who loved hygiene. One day he picked a fruit in the forest and it was delicious, but after eating it, he didn't know where to throw the peel, so he circled around and shouted,' Where to peel it? Where to peel it?' Later, the monkeys called this fruit banana in their hands. "

The human brain is naturally used to knowing, remembering and digesting information through stories. Stories help us learn and strengthen our memory. According to scientists' long-term research, the brain learns through stories and visual cues. Mary Catherine Bateson, a former distinguished professor of structural anthropology at George Mei Sen University, also said that "human beings think through metaphors and learn through stories".

Many times, an important reason why we need to tell stories is that stories help us learn and remember, and we all hope that the audience can learn something from them.

you must have a deep understanding of this. If a person tells you something by telling the truth, you may turn around and forget it. However, if another person adopts a humorous way to integrate the information he wants to convey into what he tells, you may remember it for a long time and be happy to do what he wants you to do.

2) Building a brand through stories

This is especially important for sales. Whether the products you sell are tourism projects, health care products or knowledge courses in a certain field, you must first make people remember you as a "brand", and when they think of you, they will associate you with a "brand", and here, the story plays a key role. Stories help them to deepen their memory of you, and it can establish a connection between you and the brand and personalize the brand.

In the pre-job training for newcomers in the workplace, they are often told that before letting customers accept your products, let them recognize you first. And how to make customers recognize you is the last word, the first thing, you have to make customers willing to give you a few minutes to listen to you. How to get the customer's joke in this limited four or five minutes, make him laugh, have a good impression on you, and are willing to continue chatting with you, which requires you to give full play to your talents. < P > You need to cultivate your storytelling ability and conduct self-marketing better. You can add 3% of your own story and 7% of fiction. In short, only by telling a good story can you attract each other's attention and you can develop further.

this is the case in the workplace, and it is also the case in love. There is an example around me, a man who is very good at telling stories. He tells his own false stories and often makes strange girls cry. He is very proud of his love and has changed several girlfriends.

"the story is everything." Barbara Corcoran, a judge of ABC TV's Shark Tank reality show, once said, "You can show me the MBA certificate and sales performance, but if you tell me a story, tell me how you started and what your vision is, then we can talk." This logic also applies to any situation. A joke with a story can bring the audience into the situation and make them invest or laugh.

because people are not investing in your business or products, they are investing in your story. If you want others to remember what you said, tell an attractive story.

3) How to tell a story

Empathy always arouses the buzz. The audience's reaction is stronger when they join their own individuals and integrate themselves into the story.

if you want a story to be more attractive, easier to remember, and faster to make people laugh, you need to include some basic elements. Determine the basic elements, and then fill these skeletons with meat:

★ There is a protagonist/protagonist

Determine the central figure of the story.

★ Describe the difficulties encountered by the hero

What difficulties does the hero have to overcome? What do they want? What are the obstacles? This is the source of story tension.

★ Create a breakthrough emotion

Love, greed, desire, enthusiasm or failure. Are all good choices.

★ Make definite efforts or changes

The hero should move towards the goal or solution.

★ Create conflicts and twists in the story

Don't let others guess what will happen next. You can add difficult problems or challenges.

★ Evidently believable

Let the audience (or readers) concentrate on the story without questioning the truth. You can tell everyone how you really feel and make some sincere confessions on the stage.

★ Giving the story an opportunity for development

is what we usually call "induced events". This is especially important when writing. The book will explain it in detail.

★ Think about the ending from the beginning (the most impactful sentence)

Write the last sentence first, and then ponder the triggering event and the beginning. As a freelance writer, I deeply agree with this.

★ Create a hook to hold readers' attention and drag them into the story

This is particularly important in today's increasingly distracted attention. If a speaker can make the audience put their mobile phones in their pockets and concentrate on the lecture, then he has succeeded more than half of the speech.

★ echo the beginning at the end of the story

This is a writing technique, which can give you a sense of completeness and symmetry of the story, and is also applicable to speeches. More details will be mentioned in Chapter 7 of How to Be an Interesting Speaker, which is why I highly recommend this book.

★ Divide the story into three sections

The three sections are organization (beginning), confrontation (middle) and solution (end).

hooks and triggers are usually in the first paragraph. One of the greatest directors in the world, Steven? Spielberg said, "People have forgotten how to tell stories." "The story has no middle and end, only a beginning that has not been played." You see, this is a very common problem. Be careful not to make the same mistake.

★ Entertainment effect

The best story is not the story of the narrator, but the story of the audience.

and to achieve entertainment, sometimes you don't need to tell jokes. The book "Speaking like TED: Nine Secrets of Creating the World's Top Speech" mentions: "The interesting thing about humor is that you don't have to tell jokes to make people laugh."

2. Add humorous elements-find the punch line

You have to admit that humorous people have always had a good popularity and their positions have risen faster.

Liz Wiseman and Greg MeKeown wrote in the best-selling book Being a Multiplication Leader that they found that almost all excellent managers have a strong sense of humor. If you want to be an excellent sales, marketing, community administrator, person in charge or business development manager, you must know how to establish contact with others. The quickest way is to make them laugh.

98% of CEOs prefer job seekers with a sense of humor.

even Martha Craumer once said in Harvard Communication: "People who know how to use humor, especially those who still know how to use humor under pressure, are superior to others. It seems that they have mastered the overall situation. Although this is not the case. "

With a sense of humor, you will find both sides in love and become a very popular person.

according to the latest data of dating website eHarmony, neither men nor women like boring people. Among the standards listed on the website, the most important one selected by users is: "The ideal object should be healthy and have a sense of humor in life".

So, whether you are a novice in the workplace, confused about finding a job, or single, reading this book may be enlightening!

In the book How to Be an Interesting Speaker, the author lists a set of joke structures, which all talk show actors, top TED speakers and even the president will follow:

① Laying the foundation for jokes, providing the audience with necessary background information, and keeping the language as concise as possible.

(2) shaking the baggage is essentially throwing a joke. Paving leads the audience in the same direction, while shaking the burden suddenly turns to another direction, bringing surprises to the readers. The surprise brought by reversal is the most important part of the burden.

③ Continuous punchline It is the baggage after the initial baggage is shaken. Sometimes it will be further developed on the basis of the original joke, and sometimes it will be reversed and enter a surprising new direction.

always remember to shake the baggage. This structure can help you get to the interesting part as soon as possible. The essence of all funny jokes lies in shaking the burden. The baggage releases the tension that is intentionally accumulated. In the book "How to Be an Interesting Speaker", the author has a detailed explanation and examples of this piece, which makes people read it and has a sense of enlightenment.

3. Write a sense of humor

A sense of humor is an attitude towards life and work. It is an ability that can be learned.

-Jenny? Robertson

will say, learn to write first.

Ann Handley said that excellent writing can change marketing from excellent to excellent. The content of writing can not only make us wise, but also make us look foolish. We can be interesting, enthusiastic, capable and reliable, or we can be monotonous, anxious and ordinary.

Good actors are good writers, writing and speaking better and better. The following are some techniques for paragraph writing. I only briefly state them here, and I have to look them up in books.

★ Connect with the scene as much as possible

It is a quick and effective way to win the audience.

★ Set the scene

Set the scene well, and the audience will have a sense of relevance.

★ Inject ideas into writing and speech

Words such as "eccentric, amazing, difficult, stupid and shocking" can be put at the beginning or in the statement. Good use of the opening words can quickly focus the audience's attention. If you want the audience to be enthusiastic about the topic, you must show enthusiasm.

★ The selling point should be clear

Keep emphasizing your selling point to ensure that it is deeply embedded in the minds of the audience or readers.

★ Good at deduction

The deduction at the end can string all the contents together. You need to go back to the previous content (deduction) and emphasize the part that the audience reacted strongly again.

The topic deduction technique has no obvious funny effect in writing, but it is very effective in speech. It is an experience between the audience and the speaker. One thing is very important, don't repeat a joke three times, and don't repeat a joke that doesn't work twice.

★ Be good at tracking media hotspots

That is, follow up the hot topics that the audience is concerned about and connect their own content with the hot topics.

The writing style of Liu Liu, the author of IP novel, is not so good in the hit drama "School of Youth" some time ago, but her novels can be adapted into TV series largely because of the addition of current hot topics, such as "the second child" and "online celebrity anchor" and other controversial topics.

★ Add performance elements or use different voices as much as possible

Dialogic interaction can make the whole stage scene lively and bring the audience directly into the performance.

★ Write in the present tense

Don't write "I walked and saw", but write "I saw as I walked". even