How to make a good speech?

We don't know how many people have seen the presentation and how many speeches we have heard. I believe everyone has made numerous demonstrations and been invited to give speeches! Presentation, what a simple thing! I didn't think so before, but I still can't tell myself so.

The purpose of presentation is to convey information, so some speakers directly copy the whole page of text into slides; Some speakers are afraid of missing important information and read word for word according to the contents of the slides; The projection prepared by the speaker is so fancy that I feel as if he is teaching demonstration software. I have had experience. After listening to a speech, I don't know what the speaker looks like, because he always looks at the screen and talks to himself like us, and I can only see his back.

What details should be paid attention to in a successful speech? I always hope to have the opportunity to combine the theory of presentation skills with PowerPoint practice. I will share the preliminary results with you through this research, please correct me.

Second, the key to the success of the speech

The key to a successful speech can be summarized into three parts: content, attitude/image and voice. Please guess which is the key to the success of the speech? Think about every time we search for information and write a script for a presentation. The answer is of course the content!

Wrong, the content we have worked so hard to prepare only accounts for 7%; The most important key to the success of a speech is ability/image, accounting for 58%; Followed by sound, accounting for 35%. Recalling the so-called famous mouth, then this truth is self-evident.

I still remember going to a lecture on intellectual property. Because I have just come into contact with this field, I am not very clear about the background of the speaker. I just thought this topic was very interesting, so I went in. The speaker really surprised me as a result. He is wearing a suit, but a large part of his belt hangs outside. I don't know whether he is going to stick it in or let it out. I began to wonder if I should listen to his speech. Reason told me not to judge people by their appearances, so I sat down. Yes, his speech is the same as his.

Presentation is the art of persuasion. To convince the audience to accept our point of view, we must first grasp the audience's attention, then help the audience clearly understand the information we want to convey, guide the audience to agree with our point of view, and finally establish * * * knowledge. As speakers in the information age, we can use information technology to help us build information and achieve our goals.

Attitude-I can make a good statement; My content is very valuable; My audience is very important (customer-centric); I want to make the audience very rewarding.

Image: Emotion-I am very happy to make a demonstration; I want to infect my audience with enthusiasm.

Clothing-I am very professional; I am very energetic. Man: suit (dark color) and brother shirt (white color). Woman: Suits, skirts, shoes (it's better to be taller, so that you can hold your head high at any time)

Voice intonation technique: pause. Emotion: eye contact; The rhythm is fast and slow; strengthen ...

Three or seven steps to a successful speech

(1) audience

If we can know the basic information of the audience in advance, we can integrate the characteristics of the audience into the presentation when designing the presentation information. Why did the audience come to our speech and what did they want from it? Can our presentation meet the needs of the audience? How many people are in the audience? How familiar is the audience with the theme? Is everyone familiar with it, or only some people are familiar with it? How high is the audience's background, education level and nature of work? If our audience is already familiar with the topic we want to talk about, it will be very boring for us to talk about the basic concepts that everyone is familiar with; On the other hand, if our audience is not familiar with the subject at all, and we cut to the core at once, making the audience confused, or the audience frustrated by proper nouns and English abbreviations they don't understand, then the audience will not praise us.

Therefore, when preparing the speech content according to the audience analysis and establishing the background knowledge for the audience, please explain generously, and then bring the focus back to the topic so that all the audience can synchronize. Therefore, don't stuff the audience with too many reference materials, so the audience will be distracted and can't keep up with the progress. Please put all the supplementary materials at the end, or even make an appendix for the audience to take back for reference.

(2) Information

The main purpose of a presentation is to convey information, so all the contents should be auxiliary to convey information, and anything irrelevant to this goal should not appear in the presentation.

The principle of demonstration design is KISS (keep simple and stupid). In fact, preparing the content of a presentation is the same as writing an article. After setting the topic, first list the outline, frame the relevance of important concepts and keywords, then add creativity, and use visual tools such as data, charts and animations to help explain.

1, the use of words

Making good use of PowerPoint presentation design template can save us time in color matching and font setting. Remember, presentations are designed to help us convey information, and it is we who really convey information and convince the audience, so don't design slides as cheat sheets or scripts. We can look at it from the marketing point of view. If we just watch, the same content may be watched by the people behind us, not us. Therefore, every speech should build our irreplaceable advantages, and it is good not to convey it in the form of presentation slides. Only when we speak can we succeed. From the perspective of intellectual property rights, if the contents of the slides are all words, the information will be completely exposed, and there will be no freshness next time, so we must pursue progress; I don't know the famous speaker, a set of slides traveled all over the world and the venue was full. No one will think that the slides are the same because of different interpretations.

Therefore, please master the magic seven principles when making slides. Each slide conveys five concepts best, and seven concepts can be handled by human brain. More than nine concepts are too heavy. Please regroup. (7 judges 2 = 5 ~ 9)

2. Font size

The font of slides should be large and the number of lines should be few. Remember: we are here to give a speech, not to have an eye exam! If the font is big, the number of lines will naturally be less, which of course conforms to the magic seven principle!

My suggestion is that the title should be at least 44 words. If the venue is large and deep, it is necessary to increase the number of words. Also, don't forget, the size and title of the slide, please try to use bold, don't say I can see it clearly on the computer screen! We want to project it to the audience instead of inviting them to watch it on the computer screen one by one. In addition, unless you bring your own notebook, please don't choose a font design other than the standard font, because the computer at the venue may not be able to support it, so don't take the risk!

3. Use of titles

The title is the main axis of each slide. Please convey the key points of each slide concisely and effectively, preferably in 5-9 words, because no matter how many words and one line of words can be squeezed in, even if they are squeezed into the slide, they will not be squeezed into the audience's mind, and the latter is obviously more important. Because the title can only take 5 ~ 9 words, there is no need to appear redundant words, such as "the figure of" (is it difficult for us to draw it so that the audience can't see it is a picture? Percent analysis (Don't you see from the table? )

In fact, each slide is a combination of big and small titles, which is a series of concepts. Unless you want to quote a passage or a famous saying, it won't exceed two or three lines. Even if you want to quote a passage or a famous saying, you should help the audience grasp the information and mark the key points with different colors or lines.

4. Don't use punctuation marks

Since slides are a combination of large and small titles, punctuation marks, especially colons and periods, are not needed and can be omitted directly. The information on the slides has been classified and connected, and also organized by bullets, fonts, etc. , so most punctuation marks are redundant. As for brackets, use them as little as possible, especially in the title, just like whispering in public. If you really think it is necessary to put brackets in the title, then put them in the sub-title, which will make our title concise and powerful.

5, the use of abbreviations

Using English abbreviations can make the presentation more concise and professional!

Not necessarily. The effect of abbreviations is only useful to people who are very familiar with the subject, so unless we are very sure of the background of the audience, it is better to spell out the full text. Fortunately, presentation is not like reading a book or an article. We want the audience to keep up with the progress of the presentation, so we can't expect the abbreviations that the audience learned in the second slide to be applied immediately.

6, the use of numbers

Numbers can speak, so it is best to use numbers to support our views or arguments. Therefore, statistics are also commonly used information in presentations.

When quoting statistical data in the presentation, it is suggested to present it in the form of accurate figures in the forecast. But in oral presentation, don't stick to exact numbers, but use approximate values, because approximate values are easy to remember and associate, and accurate numbers are only needed for special purposes.

7. Use of relevant information

Information is more meaningful through the relationship between time and space, so flowcharts, organization charts, timetables and timelines can make information more vivid, and Visio is a good auxiliary tool.

8, the use of charts

Tables are better than words, pictures are better than tables, and charts can tell stories themselves. In other words, the chart only needs the title, so please don't add words to explain the content of the chart. To interpret this kind of intelligent work, never let the computer do it, let the smart us play. If you are afraid of missing important information when you are nervous, please type what you want to say in the memo.

9, the use of animation

We often use pie charts and column charts to show statistics. At this time, you can be more creative and use animation to present market share or performance growth, which is more touching.

10, information source

The presentation should also respect intellectual property rights and indicate the source of information, so as to show the authority of the information we quoted and show our specialty. In the presentation, we can establish our own style and arrange the information source in a fixed position on the slide. In this way, when we speak, we don't have to spend precious time explaining the source of information, and the audience will get the information they need in the appropriate position of the slide.

(3) organization

How to arrange the content of the slide? In fact, the presentation is telling a story. First introduce yourself, then tell the audience what kind of story you want to hear, then tell the story to the audience, then emphasize the significance of the story, then help the audience remember what kind of story you heard today, and finally, of course, thank the audience for their participation!

1, Introduction

A good beginning is half the battle! The first slide should fully show the attitude and image that accounts for 58% of the success of the presentation, showing that we are willing to speak and respect customers, so the name of the organizer or meeting should be indicated at the top of the slide; Next, I want to show that I am qualified to make this speech, so I should indicate my name, professional title, service unit or major.

The lecture is invisible, a flat boat, without a trace of water. Usually the organizer will print the handout and send it to the participants for reference. Have we ever made a valuable handout, but forgot how to take it? I even took the first page of the handout, with only a few big characters on the title, and I couldn't remember who the speaker was. Don't let this happen to us. Please check whether the first slide provides the following complete information:

L meeting name

L speech theme

L spokesperson, position, service unit and contact information

L date

With the above complete information, no matter where our handouts are scattered, the people who get the handouts will always have enough background information to know when and where we made this speech, and even the people who listened will hint; More importantly, there is no reason not to give us credit when someone wants to quote the content of the handout and has enough bibliographic information; From the marketing point of view, someone got this handout and thought it was wonderful, so they had enough information to contact us immediately without asking.

Preview: Tell the audience what we are going to talk about next.

Prepare a slide, indicate the outline of the content, and of course, if you can use icons, make it more impressive. Therefore, if the research results are published, you can do a preview of the research process. If the speech is two or three hours, you can use this preview slide to help the audience grasp the progress.

3, explain the main and secondary concepts

Tell it to the audience The audience came to listen to a speech or report, so we have to tell a story, just like telling a story, starting from "a long time ago" and then "the prince and princess lived happily ever after". Let the audience listen to the whole speech easily, so help the audience highlight the core concepts and let the audience easily grasp the key points.

L What are the meanings (benefits) of these concepts to the audience?

L Review: Tell the audience what we talked about.

Conclusion: What should the audience know or do now?

I won't forget to say: thank you!

(4) Practice

Every speech has a time limit, and a good speaker should be able to control the time. Remember, don't delay. Even if the previous speaker takes up our time, we should try our best to finish on time, especially when we are the last speaker, because the audience will not remember who was procrastinating before, but only remember that we took up their precious time.

It takes practice to control time effectively. You should know the time spent on each slide. PowerPoint has a preview function. Just click [Rehearsal Time] on the [Slide Show] menu. Next, simulate a live speech, and PowerPoint will automatically record the time spent on each slide. Use the different buttons in the Preview dialog box to pause the slide, replay the slide, and switch to the next slide. PowerPoint will record the time when each slide appears and set the showing time accordingly. After the rehearsal, you can accept the time setting or try again.

Probably not many people will actually do this, but at least practice according to the handout, and you can estimate how long a demonstration will take.

(5) handouts

Speech is an intangible service, so to be tangible, the most concrete tangible thing is to provide handouts. Handouts usually print the contents of slides to the audience. Usually, slides are in color, but handouts can only be printed in black and white. So before printing slides, please check with the function of gray preview to see if there is anything that can't be displayed in black and white. If so, it should be completed. In addition, if there is a design with speech effect, you should hide relevant slides when printing slides, such as interspersed jokes or interactive questions and answers. As for the handout, should it be handed out before or after the speech? Most of them are delivered before the speech, but considering the effect of the speech, they can sometimes be delivered after the speech, so that the audience can concentrate on the speech, especially the interactive and participatory speech.

The handout is clear and easy to read because it is to impress the audience. Although PowerPoint has the function of printing six slides on one page, but each slide can't be printed clearly, why should we provide handouts? This is just a formality! So in principle, it is clearer to print two slides per page. When some slides have beautiful charts, you should print a slide.

We can do one thing "thoroughly" or "well"; Let's try our best to do everything well and believe that the world will be better.

(6) The lecture begins

We can finally play! Rule number one, please arrive early!

L Transparency is actually a great presentation tool. You can face the audience's presentation without too much scientific and technological ability and focus on the audience and content. In case of a situation, the time is shortened, and you can adjust the slides immediately, so don't worry.

L Although we have used slides for many times, the screen erection method of each venue is different, but the horizontal projection is still the most, so please make slides in the horizontal direction. The replacement of slides is manual. To be natural and smooth, you must use snacks. First, the front and back of each slide should be arranged neatly and sheathed to prevent static electricity. Try to put it before the speech, find the best place to put it, take notes, and ensure that each slide is placed smoothly and appropriately, and does not move up and down or left and right.

It's an honor to be invited to give a talk. Give priority to presentations. The host should thank the host for his introduction, and the audience should greet the important people. Try to mention the names of several listeners.

Next, win attention with the opening remarks and try to establish the relevance between the theme and the audience. You can start with a question, but the question you ask should be related to the needs of the audience and attract the attention of the audience.

Thank the audience in time and always say "we" instead of "you", because "we" means the same country as the audience; And "you" is the country of the audience and the country of the speaker. So lonely.

I always smile, because the speech is very enjoyable; Speak in a friendly tone, don't make the audience feel threatened or afraid, and make the audience feel comfortable and happy when they come to listen to the speech.

I want to talk about what the audience is interested in, because the focus is on the audience, so I want to talk about what the audience is interested in, not what we are interested in, and give more examples and experiences to communicate directly with the audience.

L eye contact, looking at the audience is like talking face to face. Please don't keep asking the audience: Do you understand what I said? Will it? Do you know that?/You know what? So the audience will run out the door.

(7) Review

We may have more than one chance to give a speech on the same topic, so we should correct what is worth improving in this speech after each speech. If you need to add or delete the contents of the slides, you should correct them immediately. Next time you receive an invitation on a similar topic, you will get twice the result with half the effort.

Yes or no-tell more stories; Give more examples; Talking, not reading (speaking, not preaching); Be concise (the shorter the speech, the better); Go straight to the topic (always around the topic); Easy to understand; Don't use terms or abbreviations; Don't use too many statistics; Don't be too conspicuous; Don't exceed time; Do not recite.