Crazy Sisters Douyin Account Type

Someone asked me what my favorite Douyin account is recently? Of course they are the crazy birth sisters!

Ciran Follow

22020.11.11 07:59:17 Word count 1,040 Reading 1,106

I went for an interview, and the interviewer asked:

"Can you tell me about your favorite Douyin account recently and why?"

When I heard this question,

I felt like I had won the final exam question.

As a small operator,

I really pay attention and analysis at ordinary times.

The account "Crazy Childbirth Sisters" mainly records the daily life of the plastic sisters Zhang Xiaohua and Shao Yuxuan.

The heroine who appears on the scene is Shao Yuxuan.

Because of his high hairline,

he is called "Master Belle" by fans;

The one who does not appear in the scene is Zhang Xiaohua,

who is in charge A spoof of Shao Yuxuan.

I started to pay attention to my best friends from the video of their two faces.

Shao Yuxuan was very gentle to the guests in the cafe.

The moment he saw Zhang Xiaohua, he rolled his eyes.

Zhang Xiaohua said: "I am not worthy. The tenderness you get."

The traffic brought by this video has opened up a new direction for the crazy birth sisters.

They started filming food.

Transform into the daily life of best friends.

From then on, food, sand sculptures, best friends, and plastic sisterhood,

these are synonymous with them.

Currently, "Crazy Childbirth Sisters" has nearly 25 million fans.

The average number of video likes is about 2 million.

Every time you post it, it will go viral. .

In a platform with rigorous algorithms,

Crazy Sisters can maintain this momentum.

What is their point of competition?

First of all, the account has a clear positioning and a clear personality.

The account introduction is "My wish for my best friend to become fat",

The heroine Shao Yuxuan loves to eat and protects food,

All short videos are centered around best friends and delicious food.

Whether it’s the daily routine of feeding your besties,

or the daily routine of besties showing off,

it all reflects the interaction between besties.

Shao Yuxuan has shortcomings such as being stingy and having a bad temper.

Infinitely zoom in on the video:

Because groceries are expensive,

Shao Yuxuan I took my best friend to ride an electric bike,

to pick up groceries from my grandma’s house 30 kilometers away.

The electric bike ran out of battery,

Shao Yuxuan The shape of the sand cart is deeply rooted in the hearts of the people.

There was a lot of hahaha in the comment area,

and "This girl knows how to run a house."

In the case of high homogeneity of content on short video platforms,

The content of "Crazy Sisters" is more real and down-to-earth,

Their fans The group is mainly composed of women between the ages of 18 and 25.

Everyone always has to post their sisters in the comment area after watching the video.

This is The embodiment of ***ming.

Compared with other exquisite young ladies,

Shao Yuxuan’s casual outfit and bare makeup make fans feel no sense of distance.

These real and ridiculous contents also allowed the "Crazy Childbirth Sisters" to gain a wave of fans who made fun of them.

The comment area was full of joy:

"You should cooperate with my performance, are you a fool?"

"You are not bald, but the distance between your eyebrows and your hair is a bit far."

Similar to this There are too many comments,

I usually laugh for a while after watching the video,

I laugh twice after reading the comments.

Have an offline meeting with Weiwei, Zhang Ruoyu and other big Douyin Vs,

filmed a joint video,

While consolidating one's own inherent fans,

linking with large numbers will further expand influence.

Shao Yuxuan also often meets fans.

After meeting fans,

she not only takes photos with them,

Restore the interesting story of their encounter in the video.

The video of going to Liuzhou to eat snail noodles,

fans were also included in the video,

Everyone commented: It’s true love.

This kind of high-frequency interaction

gives fans a sense of participation and interaction,

fan stickiness naturally increases.

Sisters whose works are not very prolific,

have harvested a large amount of traffic with their simple and unpretentious works.

Sure enough,

After users are tricked by too many plot accounts,

it is easier to be impressed by the style of daily life.

I hope they will go further and further on the road of short videos and create more funny works.

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