To replace Huawei, Xiaomi is negotiating with Leica. What does Shen Yiren mean?

No one expected that Leica would officially release its first mobile phone on June 17. This mobile phone was improved on the original Sharp model. This shows that Leica may officially enter the field of smartphones. Of course, whether it is just for fun or to establish itself as the king of photography is still unclear, because this phone will not be released globally at the moment.

What the industry did not expect was that based on the discussion of this Leica mobile phone, Shen Yiren exposed some trends of Leica. According to him, Leica had the intention to customize mobile phones when negotiating with several domestic brands, but no one among the domestic mobile phone brands was willing to do so based on different considerations. Now Leica has given up the practice of exclusive licensing, of course because of the lack of a large licensing fee. Therefore, every brand can cooperate with Leica, it just depends on whether the conditions between the two parties can be negotiated. Key points: Shen Yiren specifically said that the progress of domestic orange factories was unknown.

What does Orange Factory mean? I believe everyone understands this. It represents Xiaomi, because Xiaomi’s base color is orange. Just like vivo is called a blue factory and OPPO is called a green factory.

Xiaomi and Leica are negotiating. This may be the first time similar news has appeared. Everyone knows that the merger of Huawei and Leica may be terminated with Huawei being cut off. There is no way around this. Huawei cannot ship mobile phones on a large scale and needs to pay Leica a certain licensing fee every year. This is something that is not worth the gain. On the other hand, Leica's loss of cooperation with Huawei means a huge loss of revenue every year. Under such a premise, it is reasonable to find other partners, although Leica has given up the idea of ??exclusive cooperation. But think about it, if we reach cooperation with Xiaomi first, other domestic brands will not cooperate with Leica at all. That is meaningless. Xiaomi will not let Leica do this, but overseas brands do not matter.

According to Shen Yiren's tone, Xiaomi and Leica must have had more than one negotiation, but he didn't know where it was now. Xiaomi is now among the top in the world in terms of photography. If it cooperates with Leica, it will be the icing on the cake. Although a licensing fee has to be paid every year, if Xiaomi's models can have German-style camera effects, it will be a win-win situation for both parties.