What is the difference between the market price and the guide price when buying a car?

The differences are as follows:

1. The guide price of a car is given by the car manufacturer, which is the official price. The market price of a car is the actual transaction price, which is generally reached between the 4S store and the customer.

2. 4S stores can launch their own preferential measures for their own sales. Sometimes customers can also negotiate prices, such as asking for a discount. Sometimes the car is relatively popular and the customer needs to pay more to pick up the car, and then both parties reach a price.

3. But generally this price will not be too far from the guide price, otherwise the official will interfere with the 4S store and affect its own sales strategy.

Extended information

Car guide prices:

1. Car guide prices developed with the development of car stores. As early as two years ago, the price guidance of automobile manufacturers at that time was basically the market retail price. The booming automobile market made it easy for manufacturers to control dealer prices.

2. However, as the auto market has become deserted, some large-volume auto companies have begun to lose control of dealer prices. The arduous sales tasks have caused these large companies to turn a blind eye to dealers' preferential behaviors. , closed one eye, and made a joke that the new manufacturer's guide price is still higher than the original actual market price.

3. Almost all companies have bowed their heads in the face of the sluggish market, and the guide price of automobiles has become in name only.

Baidu Encyclopedia: Car Guide Price