WeChat red envelope covers have given rise to all kinds of chaos, be careful of scams when purchasing

WeChat red envelope covers have given rise to all kinds of chaos, be careful of scams when purchasing

WeChat red envelope covers have given rise to all kinds of chaos, be careful of scams when purchasing. WeChat red envelope covers first started in 2019. However, this feature was not officially launched until the end of 2020 and before the Spring Festival of 2021. WeChat red envelope covers have given rise to all kinds of chaos, so be careful of scams when purchasing. WeChat red envelope covers have given rise to all kinds of chaos, beware of scams when purchasing 1

The Spring Festival of the Year of the Tiger is approaching, and online red envelopes will usher in another "highlight moment." In order to display a good-looking "skin" to express their personality when sending red envelopes, many netizens have shown a strong interest in the covers of WeChat red envelopes.

Due to market demand, behind the cover of the small red envelope, an industrial chain such as registration and sales has quietly formed, which has also given rise to chaos in gray production. Last week, the "WeChat Coral Security" public account issued a reminder saying that "the covers of WeChat red envelopes you want to buy are all scams" and users should not believe advertisements for red envelope covers sold online for a fee.

The cover is very colorful, and it is actually a display to attract traffic

On the right side of the cover, auspicious clouds are floating between the mountains. After clicking on it, a large picture of the spokesperson flashes by, and cranes and deers fly out..." "Oh, it looks so good!" On his daughter's birthday, Xiao Lu received a WeChat red envelope from his cousin. Compared with the ordinary static rectangular red envelope, this red envelope was obviously carefully designed and had animation effects, which inevitably made people look at it more. A few glances.

As the Spring Festival of the Year of the Tiger approaches, the pattern surrounding WeChat red envelopes is gradually heating up. Many brand merchants have launched their own customized WeChat red envelope covers in order to win the favor of netizens. WeChat has even set up a special session for "New Year Red Envelope Covers", where netizens can view the red envelope cover styles customized by multiple brands in advance, select their favorite cover, and click to claim it according to the distribution time.

Branded red envelope cover, with platform drainage settings

It is understood that WeChat only charges 1 yuan per fee to the red envelope cover creator and does not charge the user TOLL. That is, if a company distributes 10,000 WeChat red envelope covers to netizens, it must pay a fee of 10,000 yuan, and netizens can receive and use them for free. The reporter received a red envelope cover from a certain beauty brand and sent a red envelope to a friend. When the other party opens it, an eye-catching animation pops up to promote their "Collector's Edition Gift Box". When you tap on the screen, a prompt to "enter the mini program" will be displayed, directing traffic to its sales platform.

From this, it is not difficult to understand why companies are willing to spend money to "compete for beauty" on the cover of red envelopes to attract users to receive and use them. When users distribute red envelopes to others, or even in WeChat groups, the brand's information, products, including purchase methods, etc. are displayed and delivered. The 1 yuan red envelope cover can gain considerable exposure and potential customers, which is undoubtedly a good deal for the brand.

Agents for authority certification, making tens of thousands of profits a month

After all, the number of brand red envelopes is limited, and some popular styles are often "available in seconds" and are very difficult to grab. There are also netizens who don’t want the red envelope cover to have an obvious brand logo, and just want a “good-looking” cover. As a result, many smart people have come up with ideas and profited from it.

In fact, making a fuss about the cover of red envelopes is not a new thing this year. As early as 2019, Enterprise WeChat launched this function. Since it has not become popular among ordinary users, it has not become too popular. At the end of 2020, with the opening of WeChat red envelope covers to everyone, it became the "traffic responsibility" during the Spring Festival.

According to official information, currently both corporate certified public accounts and individual users can register and issue red envelope covers. If you are an individual user, you need to register a video account and have a fan base of 100. Although it has been greatly simplified compared to the "at least 1,000 fans" at the end of 2020, what should you do if you don't even have 100 fans on your video account and want to customize the red envelope cover?

The reporter searched for red envelope cover, creative authority, etc. as keywords and found that there were many merchants on the online platform claiming to be able to handle "creator authority certification" on their behalf. A seller said that to apply for personal customization permission, you need to provide your name, ID number, email address and video number. The fee is 100 yuan and will be activated within 48 hours. In fact, the secret of "agency authority" is very simple, that is, the seller "adds fans" to the personal video account to reach the minimum requirement of 100 fans.

Agent for the "Creator Rights Certification" business, with monthly sales exceeding 1,000

If you already have personal rights and provide pictures, the seller can also handle the follow-up cover customization Steps, one picture charges 50 yuan. The store's monthly sales volume shows "100", which means that even if all are calculated at the lowest selling price of 50 yuan, the seller's monthly income is well over 50,000 yuan. After completing the registration and customization steps and passing the review, the user can pay the official WeChat fee and place an order. The cover price of each red envelope is 1 yuan and the use period is 3 months.

Sales profits are considerable, and distribution business has emerged.

For publicity and promotion reasons, companies are willing to spend their own money to make covers and distribute them to netizens for free. Many people customize their own red envelopes in order to sell them.

On online shopping platforms, there are a dazzling array of products related to red envelope covers. The reporter bought a cover with a little tiger pattern, priced at 5.8 yuan. After placing the order, the seller will send a serial number. When sending the red envelope, the serial number will be added, and the cover will be entered into the list of optional patterns for use.

The reporter noticed that most static pattern covers sell for between 5 and 10 yuan, while dynamic video covers can sell for nearly 20 yuan. Compared with the 1 yuan fee paid to the official, you can easily earn several times to more than ten times the profit during the transaction.

In addition, in addition to selling red envelope covers in person, many more "peripheral" businesses have emerged, that is, recruiting "agents" who sell red envelope covers for themselves. Posts and information recruiting red envelope cover agents can be easily found on multiple social platforms. Some posts are also marked with words such as "It is easy to make a hundred yuan a day, and a thousand yuan a day is not a dream."

Promotional poster for recruiting red envelope cover agents

The reporter randomly contacted a red envelope cover seller on the grounds that he wanted to become an agent. The other party sent the QR code of his red envelope cover wholesale store, indicating that there were two ways to cooperate. One is to "get the goods" directly in his store, that is, pay to purchase the serial number of the red envelope cover, and then each cover can be sold on any platform at an additional price. Under this model, each red envelope cover will be sold to the agent at a 40-50% discount on the listed price. If successfully sold, the agent's profit will be higher.

Another way is for the agent to open a micro store himself and apply to become a distributor of his store. In this way, he does not need to obtain the goods and directly "helps" sell the styles in his store. Under this model, it is agreed that the price of each red envelope cover given to the agent is 60-70% off the listed price, and the difference between the price and the agent's actual selling price is the agent's profit. Relatively speaking, the profit of a single cover is not that high, but it saves trouble and worry, and you don’t have to bear the risk of unsold goods.

“It mainly depends on whether you want to sell on other platforms or directly on WeChat.” The seller suggested that you can try the second method first. Among the agents he recruited who have done well, the single seller Daily sales can reach more than 1,000 yuan.

Be wary of the risk of delisting and beware of losing money and goods

In fact, the WeChat red envelope cover has clearly stipulated from the day it was launched that the customizer is not allowed to charge users in any form. Regarding the paid sales of WeChat red envelope covers, the following will be dealt with: for customized accounts involving similar violations, the red envelope covers that have passed the review will be removed from the shelves, the red envelope covers that have been claimed will no longer be used, and the red envelope covers that have not yet been issued will be removed. Covers will no longer be distributed.

In order to avoid supervision, merchants often claim to sell wallpapers, emoticon packs, etc., and also "give away" WeChat red envelope covers. However, there is still a risk of being inspected. Once it is seized and removed from the shelves, the red envelope cover purchased by the user will no longer be usable even if it has not expired for 3 months. Not long ago, a well-known blogger was selling wallpapers in his store and "gifting" red envelope covers at the same time, and was immediately removed from the store after complaints. The blogger issued a notice saying that he would reissue a new gift free of charge to users whose "gift" expired through text messages, and was regarded as a conscientious businessman for a while. However, there are still many users in the comments who said, "I bought four covers and only had one repaired", "Customer service did not reply", "Did not receive text messages", etc.

In addition to the risk of delisting, users who pay to purchase red envelope covers may also face the risk of being deceived. On the Black Cat Complaints Platform, many consumers complained about this topic, saying, “It was promised a permanent cover when purchasing, but it was not renewed when it expired, and the customer service did not respond.” “After purchasing the red envelope cover, it was delayed in contacting the merchant. No delivery, all replies are automatically made by robots.

When I applied for after-sales service, the customer service was forced to close directly. I could not continue to apply, and both the goods and the money were gone! "...

The "WeChat Coral Security" public account issued a reminder, "Recently, it was discovered that many netizens were deceived when purchasing red envelope covers. The scammers falsely claimed that they had a large number of red envelope cover serial numbers for sale, and the pricing was inaccurate. Expensive and many varieties. When someone comes to inquire, the scammer sells the product for a price ranging from a few yuan to dozens of yuan. During the transaction, scammers will avoid the platform and claim that the serial number is a virtual commodity and the buyer must pay first before receiving the goods. Once the money is received, the scammer will send a false serial number or simply block and delete the person. ” WeChat red envelope covers have given rise to all kinds of chaos, beware of scams when purchasing 2

WeChat red envelope covers first started in 2019, but the feature was not officially launched until the end of 2020 and before the Spring Festival in 2021.

According to Tencent Marketing Insights TMI's "New Year's Taste and New Ways" report, during the Spring Festival last year, an average of 7.8 electronic red envelopes were sent out and 2.6 red envelope covers were collected, 80% of which came from brands.

In addition to WeChat, Alipay, which allows everyone to "gather five blessings" every year, also launched red envelope covers at the same time. However, WeChat red envelope covers started to provide a new marketing service for the brand, while Alipay aimed to enhance the social attributes through red envelope covers.

So, as a virtual product, what is the purpose of consumers setting up alarm clocks to “squat” on red envelope covers? From the brand’s perspective, what are the consequences of launching a red envelope cover that is only valid for 3 months? Value? What will happen to WeChat when red envelope covers become the target of gray sales?

The social currency of young people

In Chinese New Year’s Eve dinner, it is a must-have. The same goes for the ceremony of giving out red envelopes.

After having a good New Year’s Eve dinner, the elders give out red envelopes to the younger ones one by one. It has been a tradition for thousands of years, and visits between relatives and friends are often indispensable throughout the Spring Festival.

If the early red envelopes were mainly about blessings from the elders to the younger ones, then the function of red envelopes has already extended to social interaction.

With the development of the Internet and the advancement of technology. As a result, physical red envelopes have been largely replaced by electronic red envelopes. In the past, the ritual of giving out and receiving red envelopes could only be done when people got together. With mobile phones and the Internet, people can experience gathering together to give out red envelopes without leaving home. The entertainment of red envelopes, receiving red envelopes and grabbing red envelopes

At this time, the social nature of red envelopes has also extended from offline to online, and physical objects that were originally restricted by geographical location. With the help of the Internet, red envelopes have become electronic red envelopes that can be sent around the world. Red envelopes, which were originally only given out during the New Year, sometimes become a way to liven up the atmosphere and express emotions.

In the context of the advent of the new consumption era and the rise of Generation Z, the same electronic red envelopes seem a bit monotonous. Therefore, once the red envelope covers were launched at the end of 2020, there was a rush to grab the cover.

Send one. Red envelopes with covers not only show that you have a keen sense of smell, but also show your unique taste.

Xiaohui got red envelope covers from 13 brands through various channels last year, but in the end she got red envelope covers. When giving out red envelopes, there are only two or three that I really like. "The other red envelope covers are those I was 'favored' by once when I was showing off in a group of girlfriends. After all, I can't afford LV, so grabbing an LV red envelope cover is also very exciting." of. ”

When it comes to grabbing covers, we have to talk about the different gameplay and mechanisms of red envelope covers on WeChat and Alipay.

As a social media, WeChat’s red envelope covers mainly serve brands. You must first apply through the company's WeChat public account, and only after approval can you purchase it at a price of 1 yuan/piece. Of course, individuals can also make red envelope covers, but they need to apply for a personal video account to do so.

Alipay, which started with online payment functions, has opened its red envelope cover function directly to individual users. Last year, Alipay launched "drop-in red envelopes" and "PK red envelopes". Users can directly use their daily photos and videos in customized red envelopes. above the cover.

This year, the red envelope covers of the two major players also have new ideas: WeChat has launched a special-shaped red envelope cover. As long as you see an advertisement with the words "Shake for Surprise" in your circle of friends and shake your phone, you will have a chance to shake it. To the special-shaped red envelope cover;

Alipay has integrated the "Collecting Five Blessings" activity that has been played for seven consecutive years with the red envelope cover function. Users can use the lucky card to exchange for the red envelope cover they like. The cover design is different, and the required The number of fukas is also different.

Interestingly, this year Alipay also cooperated with the Guochao Art Research Institute of the China Academy of Art to launch a "digital collection". Five lucky cards can be exchanged for one with a unique number. A digital avatar with a voucher number. Thanks to the technical support provided by Ant Chain, this digital avatar can also be used on any social platform.

It seems that in the competition for the Spring Festival stalls, the battle between WeChat and Alipay is far from over.

It is marketing, but also emotional value

Since January this year, brands have begun to enter the marketing carnival of WeChat red envelope covers.

According to incomplete statistics, in the list of red envelope cover distributions that have been announced, leading brands in various industries are still the main players in red envelope covers.

There are Internet companies such as JD.com, Meituan Selection, and Bilibili, as well as traditional FMCG brands such as Mengniu, Jindian, and Dettol, as well as luxury or fashion brands such as Vacheron Constantin, Hermès, Jack Jones, and Hot Wind. …

This year, the collectible toy brand 52TOYS has launched 7 new covers, including Panda Roll, Sleep, and Kimmy&Miki, all designed based on 52TOYS’s own IP.

According to 52TOYS, although these 7 IPs have the "national trend" as the common point, they have relatively independent fan groups. The red envelope covers are mainly divided into WeChat public accounts and WeChat groups. Limited batches are distributed free of charge.

Some international brands that are not short of money distribute red envelope covers through advertisements in Moments.

Hermès is one of them. It has set up a link at the bottom of the advertisement in the circle of friends. After clicking, the user can go directly to the Hermès WeChat applet. After completing the interactive game, they can receive the red envelope cover.

However, perhaps because there are too many people playing, or perhaps because the number of distributions is limited, the covers of each batch of Hermès red envelopes are basically gone within seconds.

There are also media reports that due to fans competing for WeChat red envelope covers, many brand public accounts that launched Wang Yibo’s red envelope covers were paralyzed.

For big brands, red envelope covers are not only an event marketing about the festival, but also a transmission of the emotional value of the brand.

For example, Yongpu’s WeChat red envelope cover features its own IP “Shi Duanzheng” as the protagonist, and this image is very recognizable among Yongpu fans. In their hearts, Shi Duanzheng is not a cold symbol, but a cute, interesting and warm three-dimensional image. Therefore, when Yongpu released the cover information of the red envelope, fans were eager to get it. After grabbing it, they showed off, communicated and commented in the group.

Obviously, the red envelope cover at this time is not just a small cover, but completes an emotional link between the brand and fans.

However, compared to the rush caused by some brands’ red envelope covers, some brands have a completely different experience.

The founder of a certain brand said that last year he tried to send thousands of WeChat red envelope covers to fans, but it was like losing a small sesame in the sea, and it had no effect. "Maybe our product itself is not suitable for this kind of advertising." It’s a social communication method, so I won’t join in the fun this year.”

Some brand founders said that in a festival like the Spring Festival when everyone is carnival, there is actually nothing to do with small brands. If you want to break out of the marketing circle with a small red envelope cover, the probability is not high.

He believes, "The red envelope cover is actually a rather special marketing method. In the future, it will mainly be used by big brand games. Even if a small brand can grab the cover, how many people will use it?"

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Is it innovation or a new gray product?

This year it was officially announced that the brand will release the WeChat red envelope cover on December 31, 2021. The first batch of participating brands include Vacheron Constantin, Harry Potter, Hot Wind, AMC, DR diamond rings, etc.

However, long before the official release of these brand red envelope covers, red envelope covers have already appeared on various platforms such as Douyin, Taobao, Xianyu, and even Kuai Tuan Tuan.

Based on the imbalance of supply and demand, behind the cover of the small red envelope, a gray industry chain composed of various interested parties has been formed.

Since there are certain qualification requirements for applying for WeChat red envelope covers, qualification provision has become the most upstream of the industry chain. Of course, this qualification is divided into two types: corporate qualifications and personal qualifications.

After the qualification issue is resolved, the next issue is design. In addition to some design personnel taking on the business, there are also sellers on Taobao that provide red envelope cover design services.

The designed red envelope cover will eventually reach the consumer end, so Taobao, Xianyu, Douyin... and even WeChat itself have become overt or covert sales channels. According to media reports, some people in this industry chain earn millions a month.

On the other hand, WeChat issued an announcement on January 30, 2020, clearly stating that selling red envelope covers for a fee is illegal. Once detected, the illegal red envelope covers will be Removed from shelves. This means that any red envelope cover purchased by users through payment will face the risk of deactivation at any time.

However, the business of red envelope covers is still very prosperous.

“The price is not high, the hand speed is not good, and I am too lazy to squat” are the main reasons why many consumers buy red envelope covers. In addition, this year’s red envelope covers also bid farewell to last year’s relatively single design. Many brands adopted the approach of “dynamic + music + effects” to enhance the fun and uniqueness of WeChat red envelopes, which naturally attracted more people’s attention. force.

Judging from the fact that WeChat launched red envelope covers for the first time last year and only allowed companies that have passed the accreditation to customize them, WeChat obviously hopes to provide brands with a new marketing method

As for the customization rules for personal red envelope covers associated with video accounts, the purpose is to promote the production of original content for video accounts, which is also in line with the actual development needs of video accounts at that time.

This year, WeChat continues to launch new functions in the form and placement of red envelope covers, such as fission, to help brands retain public domain traffic into private domain pools through official accounts, mini programs and other channels.

On the one hand, these innovations of WeChat will bring good marketing conversion to the brand. On the other hand, due to the limitation of launch cost, it will also inevitably bring about a certain degree of scarcity. If the huge demand cannot be met through formal channels, gray production will be inevitable.

On Taobao, many WeChat red envelope covers have sold tens of thousands of copies. If WeChat really wants to strictly manage it, such as deactivating illegal serial numbers, it may cause a large chain reaction, and it will be more difficult to investigate and deal with it.

In the future, we might as well wait and see whether WeChat will choose to block or omit the gray industrial chain of red envelope covers. WeChat red envelope covers have given rise to all kinds of chaos, beware of scams when purchasing 3

The Spring Festival is approaching

The small WeChat red envelope covers have become a "hot commodity" again ”

“It’s not that hard to grab a red envelope”

Compared with the default red envelope cover, the customized red envelope cover is more novel and unique, and has also attracted the attention of the audience.

On Xiaohongshu, someone shared his own schedule of "staying at the site" to grab red envelope covers; on Douyin, a ten-second red envelope cover display video can attract many people to ask what to do. Get it; on Xianyu, search for "red envelope cover" to see a variety of sellers...

In order to facilitate users to grab red envelope covers, WeChat even specially made a "red envelope cover alarm clock" Mini program that provides the latest cover collection news and reminder functions. (Note: If you search for "red envelope cover" in the WeChat mini program, you will also find many results of "get a serial number for free", but these mini programs are basically fake.)

It has become a routine operation to form a WeChat group and exchange information about receiving WeChat red envelope covers. In a WeChat group with more than 250 people, the group leader will occasionally "@everyone, rush, rush!" and post relevant links. Some people cheered in the group: "I finally got Xiaojun (Wang Junkai), thank you to the group leader." Others cried: "It's been seconds again. Let's just say, I have never had so much trouble grabbing a red envelope.

Someone else yelled: "I have 15, so I have to be fast!" "

Xiao Xiao, a girl born in the 1990s in Hangzhou, is in the group. As a 17-year-old fan, she knows that a certain milk brand endorsed by Li Yuchun will soon release a batch of red envelope covers at 12 noon every day, and she has made a reservation. She turned on the alarm clock. However, after three days of waiting, she kept missing...

"It was sold out within ten seconds after arriving. Gong Jun didn't grab it before either. It's probably because there were more people grabbing it. It feels harder to grab it this year than last year. "Xiao Xiao opened WeChat and showed the covers she grabbed last year, including the Forbidden City, Tom and Jerry, eight or nine.

The "social currency" of young people

If Since it was first launched in the WeChat public class in 2019, red envelope covers have reached its fourth year. At that time, it was just a test function for corporate WeChat users-certified companies could design red envelope covers independently. Red envelopes are connected to video accounts for the first time. Individual users can create a personal red envelope cover (priced at 1 yuan/each) after opening a video account and posting a piece of content.

Low-cost and high-distribution traffic. In this way, small red envelope covers have become a new battlefield for brand marketing wars. In WeChat’s red envelope cover alarm clock applet, you can see customized red envelope cover messages from many brands, including big names and new consumer brands, involving clothing and beauty. , offline retail, logistics, and even games, film and television, etc., the design is very distinctive and similar to advertising posters

Companies send red envelope covers to attract traffic. The media and micro-businesses publish information on receiving red envelope covers to attract fans. So why do young people want to grab these red envelope covers with brand logos? After all, there is no urgent need to send red envelopes to people every day. "You don't even have the money to give out red envelopes, why bother grabbing the cover?" "

Xiao Xiao explained, "Actually, most friends don't know how to use it. I basically exchange it with my colleagues (fans who like the same idol) to 'show off'. "Xiao Xiao said as she opened a WeChat message she just received. The other person sent her the cover of Li Yuchun that she didn't grab. "This friend has also liked Li Yuchun for many years. ”

“I have never owned a Vacheron Constantin watch, but I would like to own a Vacheron Constantin red envelope cover. This is probably the closest I’ve ever been to a luxury item. Ye Zi, another post-95s girl who has accumulated more than 100 covers recently, joked to herself, "If you grab the beautifully designed and interesting ones, you can just check them out and share them with your friends." To use a current buzzword, just think of it as ‘social currency’, the Spring Festival Atmosphere Team is in charge. ”

After the threshold for personally customized red envelope covers was lowered this year, covers for couples’ personal use, customized for friends’ birthdays, and customized for pets have also become popular. It is just for holiday preparation, but it has become a sense of ritual in life and social life.

The gray industry behind the red cover.

Under the dual influence of social needs and holiday atmosphere, red envelopes are becoming more popular. Covers have also become a hot business.

In addition to the free covers distributed by companies, WeChat red envelope covers of various styles are now on sale on various platforms, with unit prices ranging from two or three yuan to ten yuan. The price ranges from a few to 20 yuan. Most of the ones priced at 10 yuan are premium versions - click on the red envelope and there will be special effects animation and music. Some also have a blind box version, which is 60 yuan a set and includes 3 dynamic covers. and an unknown rare cover.

On a certain short video platform, the top seven products in terms of sales have sold more than 100,000 pieces. The sales volume of the Year of the Tiger red envelope cover series (unit price starts at 10 yuan) under a certain classic emoticon package IP has been shown to be 295,000.

The huge profit-making industry of red envelope covers started last year. Very out of the circle, in addition to the seller, there are also producers and qualification providers.

The seller often conducts sales and agent recruitment at the same time, and the gameplay is exactly the same as the common micro-business model. < /p>

"It's not too early now, we have been selling since Chinese Valentine's Day..."

"There is no shortage of opportunities to make money in the industry, you just lack the ability to seize the opportunities.

"

"You can earn 100,00 in a month..."

"Be my agent for 30 yuan, and I will give you a backend to directly synchronize thousands of red envelope covers. ”

Compared with micro-business skin care products and health care products that require thousands of yuan to be agents, agency red envelopes only require dozens of yuan or one or two hundred yuan, and the threshold is much lower. Of course, the payment The agency fees are different, and the things you can get are also different. Merchants with low agency fees only wholesale a certain number of red envelope covers, while merchants with higher agency fees provide more services, including teaching you how to open a micro store, how to attract traffic, and even How to develop your own downline agents, etc.

The words of merchants are very tempting, but when asked, is it compliant?

In fact, as early as January 2020, WeChat issued an announcement explicitly prohibiting the illegal sale of red envelope covers. Once the sales behavior is detected, the red envelope covers will be removed. Users cannot continue to use or distribute them.

Faced with the supervision of the platform, many stores have taken advantage of the situation and offered WeChat red envelope cover redemption codes for purchasing wallpapers or emoticons.

Of course, there are always those who are unwilling to just be a "middleman" who makes a profit. The most upstream design and production parties, students or part-time painters and designers can participate. Last year, the red envelope covers were still pictures. , as long as you can draw, you can take orders. This year, covers with selfies, personalized signatures, and dynamic video versions are more popular. People who can do such designs can also receive more personalized business on major social platforms. . An up owner who shared his money-making experience at Bilibili said: “It’s not too much for you to charge 131.4 yuan for a customized set of covers for couples. ”

There is another link that can make money, called qualification providers. As mentioned before, WeChat has qualification certification requirements for red envelope producers, so these merchants provide more “gray” services: helping The company can pass the red envelope certification and "brush up" the personal video account, or directly grant permissions for you. However, false information is required to provide qualifications, which may cause information leakage problems.

< /p>

Boosted by the festive atmosphere and user needs

A marketing tool that originally cost only one yuan

has become a "hot business" involving many parties < /p>

But when faced with gray products

You still need to be cautious to ensure safety

After all, grabbing the red envelope cover is just for fun

Lost it Privacy is against the law

But the gain outweighs the loss