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What happened to domestic animation?
It can be said that everyone is aware of the shortcomings of domestic animation. Most of the ones seen on TV can be said to be mixed between good and bad. The bad thing is that it seems rigid in terms of technology, painting style, and subject matter. The traces of computers are too obvious. The movements of the mouth and the control of expressions all seem mechanical.
1 In terms of subject matter, there is no division for different ages like in Japan. It is just for children, but there is no obvious sense that it is for infants, elementary school or junior high school. This creates a situation where everyone wants to catch people but fails to catch them. How can we catch people's hearts if the goal is not clear? For example, in Japan, people are divided into several categories, such as infants, children, children, college students, adults, etc. This is very specific and the goal is clear, so the direction of creation will be clear. Do you still worry about the situation that it is too small and you don’t understand it, and it is too big and too childish? Of course, our country has made some improvements in this regard recently. For example, "Qin Shi Mingyue" is aimed at middle school students, and its ratings are still good.
2 Let’s talk about the style of painting. Except for a few high-quality films, the others seem to lack something of their own. For example, there are many Japanese paintings, while Hayao Miyazaki’s is more realistic. "Ouran High School Male Public Relations Club" has an aesthetic style, and "Natsume's Book of Friends" has a pastoral style. . . . . . Having your own style is also a way to attract people. Style
3 From a subject matter perspective, I feel that Chinese animation-themed education has a strong taste~
4 From a technical perspective Said, this is another major weakness of China's animation industry. It's not that there is no good technology. People like Qin Shi Mingyue have done very well, but this good technology has not been popularized. Some of the workmanship on TVs is relatively rough. Regardless of the action background pictures, dubbing, etc., they all look bad, especially the dubbing feels very lackluster. For example, Japan has special voice actors who are very famous. Of course, people like Nezha, Qin Shimingyue, etc. are very good, but after all It's a minority.
Of course, one or two sentences cannot explain anything clearly. The above are just some of my personal opinions. I think the problems are more prominent. If you want to delve into the reasons for the poor development of China's animation market, you still have to start from Multi-faceted, specific and large-scale surveys and comparisons will do! It’s not that it’s bad, it’s that China’s restrictions are too great. China’s education restrictions prevent many animations with good themes from being produced in China. This is a pity
For example, when The Legend of Rainbow Cat and Blue Rabbit was first released, it was too bloody. However, it was banned
As a result, many animations are aimed at younger people
Another point is that Chinese animation production has failed to form a good chain, resulting in poor drawing skills. , if it were like one episode per week in Japan
The quality would definitely be very poor, mainly because there is no such combination of professional assistants, editors and painters
But for now, Qin Shi Mingyue is very good. It takes too long. It may take 7 or 8 years to complete.
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