Why do Internet celebrities bless being sentenced (why do Internet celebrities still feel that life is worse than death)?

Selena Gomez, the world's number one internet celebrity.

"I hope my existence can alert people who want to become online celebrities." Etika, a 29-year-old American and YouTube game anchor, made a confession and jumped into the East River in new york on a dark night in June, 20 19. His online celebrity career was also frozen on that day.

I am an internet celebrity, but life is dark.

After Attica committed suicide, friends said that he became anxious and even depressed because of long-term online language violence, fear of traffic decline, limited income and other factors, and finally chose not to return. It seems that life in online celebrities is not quite what we expected. In the eyes of most people, online celebrities are young, beautiful, famous and rich. When his colleagues are crowded to death on the subway bus, turn on the computer or mobile phone, shoot short videos and tell jokes, and tens of thousands or even hundreds of thousands of profits will be made. But it turns out that behind the glamour, there is endless anxiety, even the cost of life.

David Dobric &; , the hottest couple on YouTube; Liza Koshy, who has more than 30 million fans, made a short video program together for two years, and publicly announced her breakup in June 2065438+2008. The main reason is that two people are too busy to have a sense of distance and estrangement. One of them is that their lives are almost completely exposed to tens of millions of fans and they have no space of their own.

Selena Gomez, the number one Instagram user of Celebrity Online, has more than 65.438+0.5 billion fans on only one platform. Due to long-term high-intensity work and fierce competition of online celebrities, she has serious mental problems, such as anxiety, depression and panic disorder. There are also serious health problems, suffering from lupus erythematosus, and finally forced to transplant kidneys. She needs to keep taking hormones to treat body fat, and the media and netizens take turns to attack, which makes her mental state worse. In an interview with American Vogue on 20 17, she said that Instagram had been uninstalled on her mobile phone.

El Rubius, a Spaniard born in 1990, has more than 35.5 million fans and released his first video on YouTube in 2006. It is the third-ranked YouTube celebrity in the world, with more than 30 million fans. His channel focuses on games or funny videos. Because of "unbearable pressure, it is about to collapse", the update was stopped for three months from June 22, 20 18 to September 30, 20 18.

Beauty blogger Michelle Phan has more than 8.8 million fans on YouTube. On 20 1 1 year, Pan founded Ipsy Company with a valuation of over 350 million pounds (50 million US dollars). However, due to the pressure of social media, 20 16 announced that it would stop working. "I carefully cut the life I want on social networks, not my life." Her busyness on social networks eventually led to her alienation from family and friends. She said, "I found myself getting lonely and depressed ... I finally found myself lost."

Why do online celebrities want to get rid of the life that countless young people are increasingly eager for? Public opinion pressure, algorithm change, short life cycle, star sinking competition, all kinds of pressures are like nooses around the necks of online celebrities.

That fucking internet celebrity finally exploded.

The contents, titles and even criminal responsibilities on the shelves are all the spears of a tiger hanging over the heads of online celebrities. Whether it's YouTube or Tik Tok, Weibo, etc. In our country, words and deeds that violate public order and good customs and are suspected of breaking the law will be dealt with, ranging from being removed from the shelf to the content of titles, and may also be investigated for criminal responsibility.

MikeLombardo is one of the earliest Internet celebrities on YouTube. He is good at composing and playing. At the same time, I also like to tease female fans, encourage them to send their nude photos and various videos that are not suitable for children, and finally get targeted by the police, because one of them is an underage girl, and finally she is sentenced to five years in prison and her account is cancelled. Alex Day, another YouTube celebrity, loves to fuck powder and sleep with all kinds of female fans, but she was finally exposed by female fans and was forced to stop updating videos. A few months later, he started making videos again. But everything is in the past, and the worst episodes before have 2 million hits. Now the best is only 20 thousand times. Alex Jones, an online celebrity and TV program supporter with more than 2.5 million YouTube fans, was completely banned by YouTube officials in 20 19 because of his long-term extreme remarks.

In China, there is no clear standard of public order and good customs, which is also the reason for the tight platform management. You have 1 10,000 fans. In other words, you have 1 10,000 pairs of eyes staring at you. In daily life, harmless jokes may be mercilessly amplified in videos and live broadcasts. Inappropriate remarks made many years ago will be exposed to the public by digging holes and graves.

More than one million betta anchors a month told me that his account would be blocked every two months, once a week or so, because he likes to play some jokes. "Because this is the case in daily life, the atmosphere in the live broadcast room is much better, and there are no explicit remarks, but after being reported by users, it will basically be dealt with." Every time he broadcasts live, he is a little scared, fearing that he will accidentally foul again.

More importantly, we should avoid touching sensitive remarks about politics. Many online celebrities born in the 1990s lack basic historical and political knowledge. They used earthquakes, national anthems, heroes and national leaders to ridicule or make inappropriate remarks, and were finally banned or directly banned. The headlines of the whole network are everywhere. The list of bombing figures of MC God bless, Outbreak, Yifa Chen and Benwei Lu is increasing every month. Although MCN and major platforms have been constantly training and publishing specifications, it is difficult to speak in a standardized way.

Internet celebrities, no matter how awesome they are, must obey the algorithm:

China network celebrity representative papi sauce.

"No matter how big the online celebrity is, the algorithm on YouTube should be submitted. Engineers are the main senior priests. " This is a joke circulating in Silicon Valley, but it is true.

YouTube network celebrities love and hate platform algorithms. Because it directly affects whether the video released by YouTube celebrities will be popular or not, and whether the life cycle of this online celebrity can last for a long time. YouTube will upload more than 500 hours of videos every minute. YouTube can accurately find the videos that a single user is interested in according to the user's previous viewing records and push them to the recommended viewing list of the corresponding user. At the same time, advertisements with different contents will be pushed to the target users. These clicks also directly determine the income of online celebrities. On YouTube, the income from display advertisements, overlapping advertisements and video advertisements is the main part of the income of most online celebrities.

Liss, a YouTube celebrity, thinks that algorithms are addictive like drugs, but they are constantly destroying everything among online celebrities. The more emotional and angry he is in the video, the more he goes to the party, and the more popular he is with users, the platform will be pushed to more people. YouTube will constantly enhance the content that excites the audience. The algorithm decided that his emotions in the video became more and more excited, and his performances became more and more exaggerated until he finally collapsed. He began to have thyroid problems and was diagnosed with depression.

Even more extreme, in April of 20 19, 38-year-old Naseem Najafi Agdam entered YouTube's office in California, shot and wounded three employees, and then committed suicide.

At the end of 20 17, there was a lot of feedback from Weibo, and the number of accounts read dropped significantly. The accounts of 1 10,000 real fans only read one-on-one, but less than 1 10,000. Soon the Weibo service responded because the algorithm changed. Weibo adopted the EdgeRank algorithm similar to FaceBook. All new Weibo are reordered according to different weights. The weight is distinguished by fan intimacy, content quality and originality.

Major platforms, including today's headlines, Tik Tok, and Aauto Quicker, will constantly adjust and optimize their own algorithms according to factors such as product development stage, policy changes, and user preferences, which is actually strengthening the central position of the platform. No platform wants to see the whole Weibo platform kidnapped by Weibo V again. No matter how awesome online celebrities are, they should also worry about the change of algorithms, which is likely to be earth-shaking changes.

The network prospers quickly and cools quickly;

"I don't know when I will be cold, so I will seize every moment and squeeze out my final value. I know the company thinks so. " Coco (pseudonym) is the first anchor of a live broadcast guild. She specializes in live broadcast on Tiger Tooth. She looks sweet, proud and talkative, so many local tyrants like to play in her live broadcast room. If she is happy, she may be rewarded. The monthly running water is stable at more than 500,000 per month, with a maximum of 6,543.8+0,000. She has become a benchmark for countless young online celebrities, and her family has followed her example.

But she knows that waiting for the next step is indifferent. In order to earn more money before she died, she broadcast live for at least 9 hours every day, sometimes even more than 10 hours. After the broadcast, she had no strength to talk to her family. "I have earned enough money. When it gets cold, I will become something else." In order to avoid being eliminated, online celebrities who have become popular are desperately developing across borders. They shoot short videos live, shoot variety shows, sell things, engage in MCN, start companies, short videos or variety cafes, and also develop horizontally, but most of them are chicken feathers. Even Huang Jiantang Maru, who was once a smash hit, left the runaway company and started his own company by financing. Later, he helped people lead the team, but in the end it went away.

Generally, the life cycle of online celebrities is only 6 months to 18 months. At this stage, they must make themselves more popular and realize faster, but more is just fantasy. On July 20 18, Watermelon Girl released a short video of "Flowing Water on a Flower Bridge" in Tik Tok, which was praised by nearly 3 million people and instantly became popular in Tik Tok. At the peak, she had as many as 7 million fans. But for the next year, whether she plays jokes, eats, sings and dances, she just can't. Many videos released have been praised at around 654.38+00000. The public has forgotten this once-popular online celebrity, as if she had never been angry.

Stars also want to be online celebrities to make money.

Comparison between G.E.M. and Dracula fans

Instead of waiting for online celebrities to invade their own territory, it is better to take the initiative. Whether it's popular stars like Huang Chulin, Huang Chulin and Huang Chulin, or faded stars like Li Xiang and Guo, they are all broadcasting live with commodities and short videos. The halo effect of stars, rich performance experience, systematic training and strong support system of performing arts companies are obviously incomparable to online celebrities and emerging MCN. In turn, they began to devour the territory of online celebrities.

The difference between online celebrities and stars is just like that between guerrillas and regular troops. Two or three shots, seven or eight online celebrity teams, meet a well-trained star, and the outcome is self-evident. Singer G.E.M. started to update the first Tik Tok from May 20 18. So far, 43 videos have been updated, with 26.433 million fans. As a celebrity of Tik Tok's head network, Dracula started to update on February 7th, 20 18, with 220 videos and 2367438+00,000 fans. Dracula is a full-time online celebrity, while G.E.M. is mainly a singer and artist. Many Tik Tok contents are just casual scenes such as work and eating.

More and more celebrities have seen the potential of online celebrity economy, and the boundary between celebrities and online celebrities has become increasingly blurred. The development of dimensionality reduction will further devour the already fierce online celebrity market and income competition. There are also emerging network celebrities, with well-trained stars around the light. If it were you, would you be anxious?

What happened to the online celebrities who ran away to escape anxiety? Except for Etika who committed suicide, including El Rubius, Michelle Phan and Selena Gomez, almost all online celebrities who clamored to escape returned to their original platforms. They not only recovered, but also worked harder and more frequently, because there were many new people while they were away, and the fan activity dropped a lot. "As long as you earn money from online celebrities, you can't live without it anymore." The CEO of one of the largest online celebrity organizations in China told me confidently.