Tell us what you think about the current status of domestic search engine ecological environment.

Problem 1: Old sites that collect large amounts of plagiarism dominate the rankings.

Problem 2: A large number of old domain names occupy the new site’s inclusion and ranking characteristics.

Problem 3: A large number of gray industries support illegal websites to make quick profits.

Problem 4: A large number of uneven new garbage stations are competing with each other.

Question 5: A very small number of high-quality websites that want to operate for a long time struggle hard, but will give up at any time.

Problem 7: Suppressing the healthy growth of websites and tending to become obsolete.

Question 8: It does not measure the plagiarism, low quality, and homogeneity of the content of large brand websites but prefers them.

The above eight points are the most obvious environmental conditions of the domestic search engine ecology, and they are also dilemmas that cannot be solved in a short time. What caused the development history of the domestic search engine for more than ten years to decline to this extreme level today? To the extent that unfairness and opacity are enriched by gray industries, in the final analysis, technology is not the need of the changing times.

Many people will say that it is the national conditions, the characteristics of our people and the opportunistic thinking of making quick money that cause heresy to prevail in the search engine ecosystem. In fact, these exist in any country and nation. , why can the Google search engine be suppressed? We can only say that it is a human problem. If we must say that it is a human problem, it is obvious that our people have not put their time and energy into the research and development and application of search engine technology. , maybe there is no such environment and atmosphere, or maybe the survival issues of the entire environment do not allow it, but in the final analysis, technology cannot support the benign ecology of search engines.

Search engines rely on professional content in the field, information market content, business news content and other extensive content. Their essence is to provide netizen search services and allow users to directly obtain the results they need through the search engine. However, domestic search engines The current situation is a private domain platform-based search, with external parties preferring the content of large brand website platforms, forming a search engine that aggregates content from domestic leading Internet companies, leaving most of the old sites to other third-party websites, and most The content is duplicated and collected, making it very difficult to find a little bit of valuable content using domestic search engines. Even handling complaints and feedback is very passive and useless.

The existence of media information platforms only in domestic search engines has disrupted the ecological environment of online search, because few so-called authors will publish valuable content on media information platforms. This is It is a very clear reality, because most people publish for the sake of traffic, and they also know that fans and users cannot take them away, and they will be blocked by platform restrictions at any time. In fact, they are just working for the platform.

Most of the results of current search information are provided by the chat articles. Although there are many words, none of them are valuable, and the homogeneity is very serious, which deeply makes users feel that using search terms The engine is using the media platform. Now many people use Google directly when searching for technical needs, because the domestic search results are all old and outdated, and the repetition rate is extremely high, and the information content lags behind very seriously. For example, if you search For PHP-related technologies, most of the results given to you are still in the PHP5 version, and the content error rate is high and incomplete. However, the search for ads is quite accurate.

It can be said that the current domestic search engines are in an endless loop. They cannot give up the outdated content provided by old websites, and they dare not rank new websites because it is difficult to form an ecosystem of complementary alternatives. They can simply use their own The content of the product matrix is ??provided to users to gain traffic through search, which is a bit like making quick money, because what we see is that they would rather spend tens of billions on a risky project than spend half of the money to delve into search. With technical ability, I would rather continue to go against the grain and make money in a disgusting way on the foundation and moat that have begun to corrode, rather than consolidate my own city. I feel like I am betting my life on tomorrow.

Many people say that there are too many deep-rooted gray industries related to search engines in China. After all, they have been in the old industry for more than ten years and have nourished too many people in the interest circle.

But if you think carefully, you will find that this is just the surface, or an excuse. As long as an industry is born for more than 3 years, a relatively mature gray industry will form. Some gray industries are not harmful. The question is what causes the gray industry to become harmful. Search The engine itself is a product that integrates technologies, 80% is controlled by technology, and 20% is controlled by humans. It is obvious that domestic search engines cannot support technology to solve the harm of gray industries, and the 20% of people do not want to do a good job. But I want to make money.

For example, today, even AI intelligent technology can be developed. Since control and analysis cannot determine the source and value of a content, and even website security can be commercialized and sold to the outside world, why can’t we still detect the quality of the website? For example, media information platforms can accurately detect content problems, but search engines cannot detect them. Why not use search engines? Because it is very likely that search engines are provided for free. To put it simply, they think it is not worth it. Investment, to put it bluntly, means that it does not develop a far-sighted and operational structure, but only thinks about timely profits and meeting capital needs.

Everyone knows that the technology of search engines is very complicated, but if it cannot solve some technical problems that seem to be very low-end nowadays, it is really too low. The name of the program is to purify the search ecosystem, but it is actually establishing a private traffic pool to create window conditions for future sales of traffic and service products. To put it bluntly, it wants to build the search engine into an e-commerce ecological environment similar to that of e-commerce. There are fees everywhere, because the search engine The ecosystem of the mini program is completely closed. Users only need to follow the templates and services of the mini program. This is equivalent to controlling the companies that need it from being trapped when using the network search ecosystem. It means that the only network that can still be independent is The channels are about to be blocked. Any company that wants to profit from search engines and increase its visibility will have to pay money instead of relying on its own capabilities as before.

If Google Search engages in comprehensive private traffic like domestic search engines, the money earned is estimated to be enough to buy the earth in a few years (just a joke), the share of global trade contributed by online search It’s not low, especially cross-regional long-distance commerce relies heavily on Internet searches. These companies that engage in foreign trade should be very clear. Recently, I was responsible for a translation company’s website. Half of the customer orders came from Google searches, which amounted to several million per month. dollar performance.

Why does Google search not do as well as domestic search engines? In fact, in the final analysis, it is still a difference in the values ????and pattern of a company. Google gives us the feeling that it is indeed very forward-looking and technologically inclusive. This is really not possible if we lack the correct values ??and structure. For example, Google Search has friendly support for various network protocols a few years ago, some of which are provided by other platforms. In order to purify the development of the website ecology, it will develop and launch effective ones by itself. With the technical means and solutions, if you create something, it will stick to it.

Looking back at our domestic search engines, everything we do is done half-way, and we don’t even refer to other people’s useful solutions. We finally come up with an innovative solution, but it is immediately removed from the shelves. This gives people the impression that it is When you are halfway through the technology, you quickly start making money. The technology for making money is quite perfect now.

Conclusion of SEO Private Hall: If you want domestic search engines to change the current vicious cycle of ecological environment, you may have to rely on policies and laws, and more importantly, who is needed to break the current monopolistic search ecology.