Why do some people say that Xiaomi mobile phone should regard Huawei as an important opponent in recent years?

Some people say this because they can see that Xiaomi's mobile phone is going to do this. I think Xiaomi mobile phone has done this after careful consideration.

Reflections on 1

I estimate that Xiaomi mobile phone regards Huawei as an important opponent based on the following three ideas, so it moves frequently. Since 20 19, the offensive against Huawei mobile phones has been much fiercer than before, including online comparison.

(1) overall consideration.

Xiaomi mobile phone is obviously independent of red rice mobile phone in 20 19, that is, it is necessary to strengthen the low-end machine and sprint the high-end machine.

In this way, O and V mobile phones will not be regarded as important rivals, nor will Samsung and Apple mobile phones, which are all high-end. Only Huawei has low-end and high-end mobile phones.

(2) immediate anxiety.

In 20 19, Huawei's mobile phone sales ranked first in China, Xiaomi's mobile phone was the farthest, and other brands, including Apple, were not.

The key is that for the high-end brand of Huawei mobile phone, Xiaomi mobile phone can't reach it for the time being, and the low-end brand is far from Xiaomi mobile phone.

(3) Long-term worries.

In the next few years, Huawei's mobile phone sales in overseas markets will decline, but certainly not in the domestic market, including the first position will not change, and the rankings of O, V and Apple will not change.

For Xiaomi mobile phone, the first Huawei mobile phone has become an increasingly important opponent.

2 Deep thinking

Xiaomi mobile phone pays special attention to Huawei mobile phone, which is based on deep consideration, that is, to maintain the important position of Xiaomi mobile phone in the domestic market, that is, to prevent the importance of Xiaomi mobile phone from further decreasing in the whole strategic layout of Xiaomi.

This is the core of Huawei's mobile phone as an important opponent, and all considerations revolve around this.

Others have long said that Xiaomi doesn't care about the decline in mobile phone sales. From the beginning, he didn't intend to just make a mobile phone. He doesn't need a product that can be sung forever. What he wants to do is ecology. As long as he comes up with a special product at the right time, he can still make a lot of money with his own 1 100 million users.

However, now, Xiaomi's ecology still needs to be built, and products with the same characteristics as Xiaomi's mobile phone have not yet been taken out. However, Xiaomi's mobile phone has dropped from the number one sales position to the fifth and sixth, not to mention that it is no longer the most important source of income for Xiaomi. Even as the entrance of the whole ecological chain of Xiaomi, its important role in drainage, continuous flow and expansion will be further weakened.

If the sales volume of Xiaomi mobile phone in China continues to decline, even if it maintains the sixth position, it will actually be squeezed out of the top six mobile phones in the domestic market and the top four domestic mobile phones. It's possible.

Once this possibility becomes a reality, it means that the volume of Xiaomi's mobile phone user group is greatly reduced. If it does not reach the billion level, the mobile phone will no longer be the core channel for Xiaomi to exchange users. Then, Xiaomi's overall revenue will definitely be affected. Because Xiaomi's mobile phone has affected the ecological chain, Xiaomi's overall strategic layout-5 G+AIOT will be difficult to land successfully.

This is not only a major event that affects the development of Xiaomi in recent years.

Answer finished, thank you!

First of all, Xiaomi's biggest market is still in China. The mobile phone manufacturer with the largest domestic market share is Huawei, and the sales of ov and Xiaomi are similar, but it is not the first in China after all. As the saying goes, water flows downwards and people go upwards, so Xiaomi wants to win more sales and recognition than Huawei, and if it is not better than Huawei, then Xiaomi will lose the motivation for development.

Huawei has implemented dual-brand operation for a long time. Huawei's brand focuses on the middle and high-end, and the glory brand focuses on cost performance. After Xiaomi implemented the dual-brand strategy on 20 19, it can be said that Huawei's dual brands are tit for tat, so Redmi's biggest rival is glory, and Xiaomi's rivals are Huawei's P series and mate series. It can be said that if the other party sells one more, it will sell one less, so the tit-for-tat between them is inevitable.

In addition, Huawei and Glory have also carried out various attacks on Xiaomi in the past. Xiaomi bears a grudge against this, which is also a kind of revenge in disguise. At least in terms of publicity and traffic, we can't lose to Huawei, so all kinds of targets of executives have come. In fact, as early as two years ago, Xiaomi's mobile phone conference generally did not mention Huawei, which was still the most compared with Apple and Samsung, but this year is completely different.

In fact, from the perspective of Xiaomi's products and development direction, it is very understandable to take Huawei as an opponent. After all, Huawei is still far ahead among domestic mobile phone manufacturers, so it is normal to align with 1.

For example, today's Xiaomi is a standard Huawei product, and the sub-brand Redmi is a standard glory. In fact, the brand differences between the two are very similar. All sub-brands are mainly online, and the main brand begins to continue offline, increasing the product premium. Many people say that Xiaomi is not worthy to be compared with Huawei, but this is actually an evolutionary process. First of all, Xiaomi has put Huawei at a very high level in benchmarking or learning from Huawei, so it is a favorable progress for domestic manufacturers.

As for being an opponent, it is actually mainly because Huawei's products have done very well in recent years, and both word of mouth and user experience have been recognized by the domestic public. As for Xiaomi's declining domestic market share in recent years, we should find our own problems and learn from our friends. Naturally, I want to go to Huawei ranked 1.

All in all, Xiaomi's visit to Huawei is a very good thing. Only by promoting each other can domestic mobile phones go further.

Hello, Xiaomi takes Huawei as a competitor, mainly aiming at daily electronic products and equipment, such as mobile phones, routers, televisions, purifiers and other daily necessities. The advantage of Xiaomi is that it has more Internet resources. Although Huawei has a mobile phone business for a long time, it did not seize the opportunity when the Internet mobile phone bonus broke out, or Xiaomi took the lead. So if Xiaomi takes Huawei as an opponent, what parts will it break through?

The sales performance of electronic products is incomparable because you want to compare intellectual property rights with Huawei and 5G technologies. As an Internet retailer, it is just around the corner for Xiaomi to break through Huawei in mobile phone sales as long as it expands its sales channels and business. After all, Xiaomi Mall sells everything now.

Breakthrough of MIUI and EMUI systems Xiaomi's system ecological chain is stronger than Huawei's. After all, it takes a long time to launch, and the main theme of Xiaomi is really good. If I have to choose one, I prefer the theme of Xiaomi, and the experience is similar.

At present, Xiaomi relies on Qualcomm Snapdragon 865 processor, and the processor runs ahead of Huawei Kirin 990. Although the processor is from Qualcomm, its performance is really strong, and it is estimated to be the king in Android.

Breakthrough of camera pixels Xiaomi's 1 100 megapixel camera ranks first in the global mobile phone. Although Huawei P40 series is only equipped with 5000 cameras, it supports five-fold zoom, and the effect is still better than Xiaomi. This is also the place where Xiaomi will break through.

Because from the overall performance, Huawei is the best among domestic mobile phone brands. Here's an example: At this year's Xiaomi 10 conference, Lei Jun said that Xiaomi 10 Pro began to formally enter the high-end market of smart phones, which means that although Xiaomi mobile phones have been trying their best to provide various high-end configurations for products in the past few years, they have always been weak.

Obviously, this is also the goal of Xiaomi. Since the establishment of Xiaomi in 10, the internal structure has been adjusted many times in the past two years, and the division of business has become more and more clear after listing. The dual-engine strategy of "mobile phone +AIoT" has achieved initial results, and the mobile phone has also been split into two parts-Xiaomi+Redmi, which is precisely positioning and breaking each other, and has entered a new development stage from a startup company.

Based on this goal, the first thing Xiaomi needs to surpass is Huawei, not only because Huawei is a domestic brand, but also because mutual promotion between friends and businessmen is one of the ways to promote each other's growth and a marketing tool. Almost every mutual promotion is a hot search appointment.

Sometimes opponents also pursue a turtle to see mung beans, which is right; Just like lovers, the most important thing is to dare to pursue and surpass. This is the case in the market itself. I think Xiaomi has done well in recent years, at least in the game of chasing after me, he can make small gains and get some hope of success! For example, Leica camera that Huawei is proud of, and camera optimization in recent years! Huawei is particularly dependent on DOX scores, and Xiaomi even wants to beat Huawei's proud DOX scores!

As Lei Jun said in his 10th anniversary speech, let's take a look at DOX's score this time. I know many people don't believe this. But Yusen, Yusen likes DOX, so we are going! It can be seen that in business competition, there are two strategies, either to find the disadvantages, so as to give full play to their own advantages for comparison! The other is to find advantages and make brilliant achievements, just like Li Yunlong's most classic sentence, "I beat the elite". You can see the arrogance of Xiaomi in one sentence!

And the most important thing is that Xiaomi uses the strategy of double starting. Starting from the shortcomings and strengths of the other side, it sometimes looks too extreme, which leads to being scolded by fans but telling the truth. For example, Huawei will only have the pride of ecological chain and camera next year. The code word is that you have no chips!

It's just a joke to divide the elephant into several parts in the refrigerator, but the PK of Xiaomi and Huawei is only the first two steps at present. In fact, there are still some key layouts, such as market layout and chip layout. This is the core key factor, otherwise it will be difficult to really surpass Huawei, because Huawei has affected the minds of users, so it is not enough for Xiaomi to simply PK from the perspective of products, but also to win respect from the perspective of independent scientific and technological strength!

So why do you say that Xiaomi has such a big battle to come to Huawei, from a life-and-death battle of 20 19? According to reports, Huawei's sales of Tiejun offline market crowded out Xiaomi, which affected the reputation of Xiaomi offline market! This is the official reason of Xiaomi. 2065438+September 2009, Lei Jun announced that "it is not spring that outshines others, but a hundred flowers blossom in the garden, and we love China and kill each other ...". Since the gauntlet has been issued, and Huawei is also learning Xiaomi in the early days, once Huawei reaches the top of Huashan, it will no longer compete with Xiaomi PK, so Xiaomi has to continue to compete with Huawei!

Because there is a saying that the product is good or not, we should compare with the industry first, otherwise how can we prove our strength? So at present, it seems to be the PK of two smart phone products, but Huawei is growing more furtively, and Xiaomi is chasing Huawei PK, thus re-establishing Xiaomi's status and Xiaomi's brand!

Why did Xiaomi regard Huawei as an important opponent in recent years? This statement is actually not accurate enough, because the entire mobile phone circle regards Huawei as an important opponent, not Xiaomi; On the other hand, Xiaomi has many rivals now, and Huawei is only slightly more obvious.

First of all, the scale of Huawei, the four brands of Huami OV, is gradually increasing. As far as the current mobile phone market is concerned, Huawei, Xiaomi, OPPO and vivo still dominate the market. Although Apple has declined to a certain extent, it is still in an over-gear state. In the overall depressed mobile phone market, everyone can only "infighting".

At present, among the four major factories of Huami OV, Huawei is the most moist. Last year, sales soared to 250 million, surpassing Apple in one fell swoop and becoming the second largest manufacturer in the world. Moreover, Huawei's share in China is soaring, and its growth share even accounted for 46% in the third quarter of last year. It can be said that Huawei has become the largest brand in China and has a good brand foundation among the people. Under such circumstances, there are many people who are red, and naturally they are targeted by Xiaomi.

To put it simply, everyone's grain production has been reduced this year. Xiaomi found that the harvest of Huawei next door was actually better than last year. He felt a little abnormal and naturally regarded Huawei as an opponent.

Second, the feud between Xiaomi and Huawei has a long history. Among these four factories, OPPO and vivo have always been very low-key, and the press conference, executives and media are not so active and embarrassed. They belong to the good people in the mobile phone circle, and no one has offended them. Xiaomi paid attention to cost performance from the beginning, so the whole mobile phone circle was smashed. Of course, Xiaomi is more subtle at this time, and everyone is too lazy to pay attention to him.

However, Huawei has gradually grown up at this time. Seeing that Xiaomi has done a good job, it has also established glory, which is dedicated to online. So the two brands were put on the bar, and even the ecological chain of Xiaomi, Huawei and Glory was copied, including monitors, notebooks, televisions and some gadgets. In the process of each fight, everyone's grievances are getting deeper and deeper. Later, the tired army directly shouted the slogan "look down on life and death, do it if you don't accept it."

Therefore, the surge in Huawei's sales is an objective factor for Xiaomi to list Huawei as an important opponent. But the relationship between Xiaomi and Huawei is very subtle, which is a subjective factor.

Because Huawei has surpassed Xiaomi in all other mobile phones except the hundred-dollar mobile phone, and this year can be said to be the most important year.

Huawei not only has strong product competitiveness, but also has a sales gap with Xiaomi. We know that since the release of Kirin 970, Huawei's mobile phone experience has been greatly improved. At present, the performance of Kirin chip is comparable to that of Qualcomm chip, surpassing each other, and more importantly, it has the world's first camera level, leading the industry in design.

Judging from the sales volume of 20 19, Xiaomi's domestic sales volume is less than Huawei's, only 38.8 million units, while Huawei has reached1420,000 units, which is very different.

You know, in the past, the thousand yuan machine was Xiaomi's world. After Huawei released Kirin 8 10 chip, it directly killed Qualcomm's mid-range chip and seized the thousand yuan machine market. Now Xiaomi has an advantage only with a hundred yuan machine.

This year is an important turning point. In recent years, the gap between Xiaomi and Huawei is getting bigger and bigger. However, the domestic market is still the first market for Xiaomi, and Xiaomi has not yet become an "Orthers". If Xiaomi does not turn over this year, then Xiaomi's domestic sales will surpass Apple's, just like Meizu, it is difficult to turn over again.

In addition, once the sales of Xiaomi mobile phones decline, Xiaomi mobile phones will be lost, the user's stickiness will be greatly reduced, and Xiaomi smart home will also be affected.

Although Xiaomi has also been supported by Southeast Asian markets such as India, the reason why Xiaomi can sell well in these markets is because low-end millet has great advantages. The profit of low-end products is limited, and it is still unknown whether it can support the whole Xiaomi mobile phone.

Xiaomi executive Lu Zeng said that this year is the turning point, but I don't know which direction to turn. Maybe Xiaomi will turn over and return to the public eye, or he may be as depressed as Meizu.

But in any case, Xiaomi really wants to regard Huawei as an important opponent.

Because of American orders.

In fact, more accurately, it is not Xiaomi's mobile phone that regards Huawei as an important competitor.

In other words, there is no innovation in the development of the mobile phone industry, and it is difficult to have a black technology that surprises everyone. It has already encountered a bottleneck. Looking at the p40 recently released by Huawei, there is not much innovation. Even an independent innovation company like Huawei can't do better. It is conceivable that Xiaomi, as an assembly machine company, can't produce anything decent. Huawei has become one of the benchmarks in China or the industry. Therefore, it should be said that Xiaomi relies on Huawei's heat to touch porcelain marketing. Keep the heat.