Joke Collection Website - Joke collection - Japan is known as an industrial power, but why are mobile phones ignored? Originally, I was making a fortune in silence.
Japan is known as an industrial power, but why are mobile phones ignored? Originally, I was making a fortune in silence.
Japanese mobile phones, from glory to decline;
Once upon a time, the global market of Japanese mobile phones was also very influential. Before Apple introduced smart phones, the most famous mobile phone brands in the world were Nokia, Motorola, Sony Ericsson, Samsung and Lenovo. Sony Ericsson is the representative of Japanese mobile phones. In 2007, Sony Ericsson was one of China 15 mobile phone brands, second only to Nokia. In addition, other Japanese mobile phone brands also have good sales in China, such as Sharp, Panasonic and Toshiba.
But by 20 10, the market share of Sony Ericsson mobile phone in China was less than 1%, and other Japanese mobile phone brands disappeared completely. By 20 13, even Sony Ericsson was half dead. In the face of the rise of domestic mobile phones, Japanese mobile phones can be said to be losing ground. Today, most Japanese mobile phones have withdrawn from the China market. In fact, even in Japan, Japanese mobile phones have not risen. The data shows that Apple mobile phones have occupied half of the Japanese market, with a market share of 46.5%.
In the first quarter of 20021global mobile phone shipment ranking, the top six were Samsung, Apple, Xiaomi, OPPO, VIVO and Huawei. From this point of view, Japanese mobile phones have gone from glory to decline. In the global market, almost no one cares about Japanese mobile phones.
Why are Japanese mobile phones unattended?
First of all, Japanese mobile phones lack innovation. It turns out that in Japan, only contract machines have no bare metal, and major mobile phone manufacturers do not need to sell their products directly to users. They just need to develop mobile phones according to the requirements of operators. At that time, they thought that mobile phones could satisfy local consumers, so they didn't attach importance to innovation. This also led to the Japanese mobile phone can not adapt to the China market. For example, in the appearance of mobile phones, domestic mobile phones have begun to develop comprehensive screens, but Japanese mobile phones may still retain a mobile phone "chin". Such backward design directly deterred many consumers, so it is not surprising that Japanese mobile phones were left out in China.
Secondly, we don't pay attention to the promotion of mobile phones.
As the saying goes, the smell of wine is also afraid of the depth of the alley. Major mobile phone brands can't open their popularity without marketing promotion. Even the famous Apple mobile phone is broadcast live around the world every year, for fear that consumers don't know that it has new products. Domestic mobile phones have spent a lot of thought in this regard, and marketing expenses have been rising all the way. Take OPPO mobile phone as an example. There are more than a dozen spokespersons of this mobile phone brand, including Yifeng Li, Karry, Dilraba and so on. On the other hand, it seems that Japanese mobile phone manufacturers rarely advertise. When releasing new products, it is also very rational, so people don't know what the highlights are. Over time, consumers no longer pay attention to Japanese mobile phones.
In addition, the low power of mobile phones is one of the reasons why Japanese mobile phones can't be sold. As we all know, Japan is not very big, so the density of base station construction in Japan is relatively high. The battery of the mobile phone is very low, which does not affect the user's use. But the density of base stations in China is not as concentrated as that in Japan. When we use Japanese mobile phones, we will find that the signal is not very good. In fact, even the major mobile phone brands in China have different motivations. In this case, many people are naturally reluctant to buy Japanese mobile phones.
Having said that, Japan has not completely withdrawn from the mobile phone industry. Although no one cares about Japanese mobile phones, Japan has a great influence in the global mobile phone parts industry chain. In other words, one of the reasons for the decline of Japanese mobile phones is that Japanese companies focus on parts.
Is Japan making a fortune in the mobile phone industry?
At present, the global smartphone market is almost occupied by China, the United States and South Korea. However, many key components of major mobile phone brands come from Japan. Take apples for example. It has more than 200 suppliers around the world, of which 38 are from Japan. Specifically, Apple's mobile phone camera is Sony's, the screen is Sharp's, and the lens optical anti-shake component is Alpine. Many parts of domestic mobile phones are also made by Japanese companies, such as camera sensors. Many domestic mobile phone manufacturers rely heavily on Sony products.
From this perspective, although Japanese mobile phone brands are gradually declining in China, the development of mobile phone components is getting better and better. Japanese companies like Sony are making big money in China. Therefore, China should continue to strengthen innovation and never be arrogant. Only by correctly understanding Japanese manufacturing industry can China's manufacturing industry become stronger and stronger.
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