On the Innovative Consciousness of Broadcasting Hosts —— Artistic Papers on Broadcasting Hosts

Abstract: With the continuous progress of the times, various media have gradually become the main source of information in people's lives, and the announcer and host of the program are undoubtedly the spokespersons of the program. How to innovate constantly in the work and improve the quality of programs is a problem that every broadcast host has been paying attention to.

[Keywords:]: broadcast host work innovation

Every field and every industry needs constant innovation to adapt to the constantly developing and progressive society. For broadcast hosts, it is an inevitable requirement to keep innovative consciousness at all times and combine their accumulated work experience to innovate their work. Based on the importance of innovation and the future development direction of broadcast host, this paper puts forward some concrete methods of broadcast host innovation.

First, the significance of innovation in broadcast hosting

First of all, the broadcast host is the end of the media. They are the direct force to spread information and culture to the audience. They are not only the spokesmen of the program, but also the mouthpiece of the party, government and people to some extent. Their words and images are the spokesmen of public opinion. Secondly, with the fierce competition in the media industry, various radio and television stations and programs are catching up and competing with each other. As a bridge between radio and television programs and viewers, radio hosts stand on an open and transparent stage to spread the program culture, and they shoulder the heavy responsibility of improving the program level. In addition, the rapid development of the network has seized the market of traditional TV, radio and newspapers, and the network culture has spread with lightning speed, and many virtual hosts have appeared. The birth of virtual host has brought greater challenges to real host and broadcaster. For various reasons, broadcasters must attach importance to innovation. Only by continuous innovation and development can they adapt to the ever-changing changes in the media market and shoulder the heavy responsibility of "the soul of the program".

Second, the future development direction of broadcast hosting

No matter how the media is updated and developed, it is the disseminator of information and culture, and always maintains the leading position of communication in the relationship chain of communication and acceptance. With the development of science and technology and various multimedia, the specific responsibilities of broadcast hosts are gradually blurred. "Announcer" and "host" are both disseminators of information. In the future, the broadcast host needs a versatile and versatile talent, who not only has a high professional quality, but also can change his post at any time according to the needs of the program. Broadcast hosts in the new era also need profound cultural accumulation. The expression of profound cultural accumulation depends not on the beautiful appearance of the host, but on the host's rich knowledge reserve and outstanding temperament and cultivation. The cultural knowledge possessed by broadcast hosts can not be limited to their own programs, but should involve different fields and absorb a lot of knowledge according to the needs of different groups. With the progress and development of various media and information enterprises, the audience gradually requires the broadcast host to show rich content in a limited space. Only by constantly strengthening their comprehensive quality can broadcast hosts meet the growing needs of the audience.

Third, the specific implementation methods of broadcast host innovation

1, forming a scientific and systematic broadcast hosting theory.

At present, there is not a perfect theory of broadcast hosting in China, and a scientific and systematic theoretical system of broadcast hosting has not yet been formed. With the continuous development and progress of China's broadcasting and hosting industry, we need a set of perfect working theory as the guidance of broadcasting and hosting work, which will be discussed and summarized by authoritative people in the industry, so that the broadcasting and hosting work under the guidance of the theory can better adapt to the changes and development of the media industry.

2. Improve working ability

Due to the particularity of broadcasting host work, many broadcasting host staff have become public figures. These people gradually developed a sense of superiority in their work, thinking that their work attitude and broadcasting host style are irreplaceable. Some broadcasters have been tired of doing this job for a long time, and feel that their work is just scripted, without any sense of innovation, just perfunctory. However, once there are professionally trained and innovative broadcast hosts, you will find how pitiful these scripted and unchanging broadcast hosts are. They have always been content with their original state, and it is difficult for them to cope with a little change in their work or more requirements. Therefore, broadcast hosts should pay full attention to the theory of broadcast hosting, master solid broadcast hosting skills and innovate constantly in their work, so as not to lag behind others.

3. Innovation of broadcast hosting form.

Now the classification of media has become more and more detailed, and the media is not monolithic. With the rapid development of the Internet and various media, the choice of the audience has become wider, but the overall preferences and habits have not changed much. When making various programs, we should adopt appropriate broadcast and hosting forms for different audiences, break the fixed hosting mode in the past and meet people's demand for information from the media. Like some news programs, when it comes to the actual situation, it is a reform and innovation in the form of hosting to switch the location host in time, provide the audience with the latest news, and invite some marriage and love experts as the auxiliary hosts of dating programs.

4. Broadcast content innovation

Manuscripts hosted or broadcast are usually written by behind-the-scenes editors or journalists. As a broadcast host, there are few opportunities to create their own broadcast content. But in our work, don't always stick to the routine of "reading manuscripts", because reading other people's ideas and languages can't impress the audience. On the premise of fully understanding and mastering the content to be spread, the broadcast host can use his own ideas to understand and express in his own language. Under the premise of not violating the purpose of the program, it is a very good method to infiltrate one's own innovative ideas scientifically and reasonably. For example, Bi Fujian, the host of CCTV's Avenue of Stars, often improvises in the program. Although Zhang Shaogang, the host of Tianjin Satellite TV, expressed his personal views in a host and had a contradiction with an applicant, he had to say that the ratings of that program soared.

5. Style innovation of broadcast host.

We live in an era of rapid updating. For all kinds of media programs, they need to be constantly updated to meet people's growing spiritual and cultural needs. A broadcast host should innovate his own broadcast hosting style according to his own programs and combined with his own personality characteristics, find the most suitable positioning for himself, leave a deep impression on the audience, and let the audience like the programs you host. For example, Xiao S, the host of Taiwan Province variety show "Kangxi Comes", has gradually developed from a green leaf host who grimaced in the show to a host diva sought after by countless fans. She eats tofu from male stars on the show, tells her private life as a joke and so on. These behaviors, which may seem crazy in some people's eyes, just ignited the small S and became an instant hit. All viewers who have seen her show will deeply remember her witty and sharp language, sexy and humorous. However, if you look at her past hosting experience, you will certainly find traces of her continuous exploration and innovation along the way. Therefore, as a broadcast host, we should attach great importance to the innovation of host style, not only to improve our competitiveness in the highly competitive media industry, but also to find the most suitable positioning for ourselves.

Concluding remarks

The continuous development of information society, the continuous progress of science and technology, and the continuous renewal of culture and art have brought new opportunities and challenges to the broadcasting host work. In order to adapt to the progress of society and the needs of the audience, we should always keep innovative consciousness, innovative work theory, innovative work attitude and more important innovative work forms, spread information for the audience with our own characteristics, and speak for the program with our own innovative ideas.

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[2]. Dai Jin. On the innovation of broadcast host [J]. Modern commercial trade. 20 1 1, 23( 1)