Is post-90s marketing a joke or a hot trend?

Cold joke: it's hard to find * * * after 90.

When discussing post-90s users with many people in the marketing field, the author will find a very interesting phenomenon, that is, they are full of interest in post-90s users and agree with their mainstream to varying degrees. However, when asked how to do something for post-90s users, they are mostly vague. Of course, there are reasons why the mobile game market segment has not yet developed, but I am afraid it is more related to the fact that many mobile game companies have not really conducted in-depth research on post-90 s users.

In fact, as the most direct mobile game channel with users, it has already responded to this in advance. It is rumored that Zhou, Zhang Chaoyang and others are most worried about the loss of users after 90, so it is not difficult to find that 90 is an important keyword in the green paper made by 360 on 20 14. According to the data published in this green paper, it is not difficult for us to draw some characteristics of post-90 s mobile gamers:

Post-90 s "cultural plot"-Compared with post-70 s and post-80 s players, post-90 s players' cultural plot is more special, which is manifested in the pursuit of novelty, that is, the "non-mainstream" mentioned above. The recent hot topic is the counterattack of secondary culture. In fact, it also shows that the "non-mainstream" culture of the post-90 s has been gradually accepted by the mainstream culture, accordingly.