Why is YSL's clothes not famous in China?

Because this is mainly because YSL's lipstick is so famous, when it comes to YSL, everyone only thinks of lipstick. There is also that companies like YSL generally have flagship products, so clothing is probably not the flagship product.

Therefore, there are no advertisements for their clothes in the market, and ordinary people basically passively understand a brand except those who need it. At this point, YSL has no intention to enter the China market at all.

Extended data:

Brand history:

1958, Mr Yves Saint Laurent, then the chief designer of Dior women's wear, met Pierre Belges at a social event, and they fell in love at first sight and quickly fell in love.

1964, Yves Saint Laurent's first perfume was launched, named after its initials "Y", and many works have been launched since then. The most famous opium perfume is Saint Laurent's first world-class perfume, and it is also the first bottle of perfume that breaks through the traditional naming.

This perfume not only has an attractive name, but also refers to the design of China snuff bottle. Its dark red design is full of danger and mysterious temptation. Its fragrance is oriental spicy tone, completely exotic, and it is a classic of oriental tone.