Business telemarketing speech

Extraordinary marketing skills are actually extraordinary language art, which requires not only keen insight into people's hearts, but also expressive ability that shocks customers' hearts. The following are the business telemarketing words I brought with me, hoping to help you.

Business telemarketing words 1 First of all, greet customers and introduce yourself.

After connecting the phone, you should say hello to the customer first, such as "Good morning (afternoon)" and "Hello, who's calling?" After greeting, introduce yourself: "Mr. XXX, I am Xiao Zhang, the business representative of XXX, and I am the business representative of XXX."

Second, greet and praise, and explain your intention.

For example, "I recently had the opportunity to serve your good friend Mr. Zhang and made a reasonable plan for his Internet. In the process of service, he said that you are young and promising, have a successful career and are very enthusiastic about people. Our company is doing market research recently. Can I talk to you for five minutes now? "

Third, the interview invitation.

Don't rush to sell by telephone, but pay attention to understanding each other's situation. Meeting is the best way for you to "introduce" the product. Only by face-to-face interviews with customers can we fully understand each other and fully demonstrate our comprehensive advantages. When asking for an interview, don't forget to mention a time and place, otherwise it will be difficult for the other party to make a decision. Let's meet and talk.

Fourth, refuse to deal with it.

When a potential customer refuses a telephone interview, our sales staff should answer politely. There are several common refusal words:

(1) "No, I wasn't there then."

I'm sorry, maybe I chose an inappropriate time. I hope to find a convenient time to visit you. Are you free (tomorrow) or (the day after tomorrow)?

(2) "I'm not interested in the Internet."

Dialogue: I'm not interested because I don't understand the meaning of the Internet. Please give me an opportunity to interest you, which is why I want to visit you. Are you at work (tomorrow) or the day after tomorrow?

(3) "I am very busy and have no time."

Conversation: I know you are busy with official business, so I called in advance to ask for your advice, so as not to call in rashly and interfere with your work. So, is it better to make an appointment (tomorrow) or (the day after tomorrow)?

(4) "Send me the information and let me have a look first."

Dialogue: It doesn't matter, but you are too busy. Reading these online materials will take up too much of your time. Why don't I help you think about it together? Do you think (tomorrow) or (the day after tomorrow) is more suitable?

(5) "Our company is small and does not have the ability to build websites."

Dialogue: You're welcome, sir. I don't have to ask you to buy you a website when I call today; But to get to know each other and be friends. It's the same when you think you need a website in the future. If it is convenient (tomorrow) or (the day after tomorrow), I'll introduce it to you. It's good to know more about the Internet.

(6) "I have a friend who is also in an Internet company."

Dialogue: Your friend works in an Internet company, so you must know something about the Internet. But you don't have to buy a website from a friend, but it depends on whether the salesman is professional enough. Can you design the best Internet solution for you and give me a chance to try? If you are not satisfied, you can refuse me generously without affecting your feelings. Are you free (tomorrow) or (the day after tomorrow)?

Opening remarks on telemarketing skills

Opening remarks or greetings are the first words that telemarketers say 30 seconds before talking to customers. This can be said to be the customer's first impression of telemarketers. Although we often say not to judge a person by his first impression, our customers often judge telemarketers by their first impression! If the first impression is relatively unimportant for large-scale sales projects, then in telephone sales, the first impression is the key factor to determine whether the phone can go on.

At this stage, if the salesperson calls the customer voluntarily, his/her opening remarks are very important; If the customer calls the salesperson voluntarily, his/her greeting is very important.

The five elements of the opening remarks Generally speaking, the opening remarks will include the following five parts:

For example: "Hello! I'm Chen Zhiliang from Tiandi Sales Training Company. A friend of yours, Wang (pause) suggested that I call you (if someone introduced me). I don't know if you have contacted Tiandi Company before. Tiandi Sales Training Company is the only professional service company in China that focuses on the performance growth of sales staff. I'm calling you mainly because you, as the person in charge of the sales company, must also be very concerned about ways to improve the sales staff's performance. So, I want to talk to you briefly by phone (pause). Is it convenient for you to call now? I want to ask you a few questions (pause or ask questions). How do you conduct sales training now? "

The best effect of a good prologue is:

Establish a harmonious relationship

Build relationships with the products you sell.

During the training, a question that students often ask is: How to avoid customers from hanging up as soon as they pick up the phone? Then, I also want to ask you this question: how can we avoid it to the maximum extent? This situation has something to do with customers, and of course it has something to do with telemarketers. We look for reasons from telemarketers and analyze their opening remarks, and find that the opening remarks can hardly attract customers' attention and establish a harmonious relationship. Therefore, to avoid this situation to the greatest extent, we must pay attention to whether the opening remarks attract the attention of customers and establish a harmonious relationship.

Attract customers' attention

One of the main goals of the opening remarks is to attract the attention of the other party, arouse his interest and let him continue to communicate with you by phone. It is one of the common ways to attract the attention of customers to state the value in the opening remarks. The so-called value is that you should let the customer know that you can help him in some ways. The study found that nothing can attract customers' attention more than value. It is not easy to state the value. You should not only study the general value of the products or services you sell, but also study where the value is for your customers, because the same products and services have different values for different people.

As for the telemarketing behaviors aimed at end users in the telecom industry and financial industry, we find that it is a common method to attract customers' attention by using various offers at the beginning of the phone, such as "There is a special offer recently …", "Get it for free …", "You only need 7 yuan money to get the service you used to need in 22 yuan …" and so on. Once, I received a phone call from a sales representative of a telecom operator in the office: "Hello! Mr. Zhang, this is * * * from * * Company. I know your long-distance phone bill is relatively high. If we can halve your long-distance telephone bill, I wonder if you are interested? " I said, "Yeah, what can you do?" The sales representative caught my attention at once. She said: "Our company's IP phone cards are on sale. You buy an IP phone card from 500 yuan, and we will give you a 400 yuan, which basically saves half. Look, if you think it's helpful, when shall I arrange for someone to deliver it to you? " (She still has a strong sense of promotion) Later, I refused, but she made the business. At least half of the credit for the success of this single business comes from her opening remarks, which emphasize the benefits to customers with the "interest law".

Posture 2 of business telemarketing: The most standard telephone communication posture is standing, because when standing, people's attention is more concentrated, their breathing is smoother, and people are full of energy and confidence.

Greetings: When making a phone call and answering the phone, greet each other. Common words are "hello" or "hello", so try to omit idioms before "hello" and "hey".

At the end of the phone call, you should say "goodbye" instead of "goodbye". "Bye-bye" is suitable for close friends, not for communicating with customers.

Address: Surnames are very important to people in China, so don't confuse each other's surnames when making a phone call, and call out your own surnames accurately, which is the minimum respect for people.

Smile: The communication effect is the best in a relaxed smile situation. People's expressions can be conveyed to each other through voice, so when facing the possible rejection of each other, we should first impress each other with a smile.

Listen: Listening means listening carefully to each other. Don't always interrupt each other's speech, and don't speak in a hurry.

Response: Listening is not just listening, but giving the response you hear to the other party, and often giving the other party "hmm", "right" and "yes" responses when talking.

Phonetics: Phonetics plays an important role in telephone communication.

Recite: The best way to train sound quality is to recite poems. Reciting China's classical poems or modern excellent poems often is of great help to training sound quality!

Volume: the sound is too low for the other party to hear clearly; If the voice is too loud, the communication effect will not be too good, so you should use the appropriate volume when making a phone call.

Putonghua: When communicating by telephone, it is best to use Putonghua, which can not only make the other party hear clearly, but also show your good quality.

Time: there is no time limit for answering the phone, and customers will answer it whenever they call, but taking the initiative to call has the art of time. Calling customers at different times will have different effects. So we should grasp the time of telemarketing.

Business telemarketing vocabulary 3 four-step method of home improvement telemarketing

Step 1: Arouse customers' interest

Step 2: attract customers' attention

Step 3: The appointment is successful.

Step 4: Get the customer to make a commitment.

Ordinary opening method

Import by promotion-directly tell customers what promotional activities are available recently and what are the benefits.

Return visit import-suppose someone in the company contacted the customer and communicated with the customer in the name of return visit.

Introduction through investigation-in the name of telephone survey, the theme of telemarketing is slowly introduced, which is the method of taking a detour and taking a straight line.

Environment: The effect of telemarketing is also closely related to the environment.

Telemarketing environment is divided into internal environment and external environment:

The internal environment is divided into the overall brand influence of the company and the actual environment of telemarketing. The external environment refers to the answering environment of the other party.

The external environment is beyond our control. We can't control whether the other party is at work or in a meeting, driving or at the mall. What we can do is to improve and choose the internal environment.

Business Telemarketing Vocabulary 4 Telemarketing Taboos

1, don't put it on speaker.

2. Don't answer the phone lying down or in an indecent posture.

3. Don't answer the phone while eating.

4. Don't let the phone ring for a long time before answering the phone (if the phone rings twice, answer it; You should apologize if it rings for too long.

5. Don't talk about specific business (the phone is only used to make an appointment).

6. Don't ruin your phone credit (be sure to call on time).

7. Don't ask, "Are you the owner of the community?" "Do you have a house in the * * community?"

8. Don't ask, "Did you fix your home decoration?"

9. Don't ask "What do you think?"

10, don't say "nothing" (say goodbye)

Bottom line: telemarketing in the decoration industry is indeed a challenging job, but earning tens of thousands a month is not a problem. The home improvement industry has developed rapidly in recent years with great profits, which is suitable for salespeople who want to make big money.

Business telemarketing words 5 telemarketing tips 1: You must know who you are calling.

Many salespeople begin to introduce themselves and their products at the end of the phone call before they find the person they are looking for. As a result, the other party said that you have the wrong number or that I am not someone. There are also salesmen who make mistakes in the name and position of customers, and some even make mistakes in the company name of customers. These mistakes reduce your credibility before you start selling, and in serious cases, you will lose customers. Therefore, every salesman should not think that making a phone call is a very simple matter. Before telemarketing, you must be clear about the customer's information, and you must be clear that the caller has the right to make a purchase decision.

The second point of telemarketing skills: the tone should be stable, the words should be clear and the language should be concise.

Many salesmen are nervous when they pick up the phone because they are afraid of being rejected. Their tone is flustered, they speak too fast and their words are unclear, which will affect your communication with each other. I often get sales calls, but I can't tell the company name clearly, say that I don't invite products, and I can't figure out the purpose, so I have to refuse. Sometimes it takes a few minutes to figure out his purpose, and then sit through his introduction and still don't understand what the product is. Therefore, in telemarketing, you must make your tone steady, so that the other party can hear what you are saying clearly, and it is best to speak standard Mandarin. Telemarketing skills should be as concise as possible, and products must be emphasized to attract customers' attention.

The third point of telemarketing skills: the purpose of the call is clear.

Many of our salespeople didn't think carefully and didn't organize the language before calling. As a result, they made a phone call and found that they didn't say what they should say, and the sales purpose they should achieve was not achieved. For example, I want to call a potential customer of my product. My purpose is to let the other party know more about my products through telephone communication and have the opportunity to buy my products. With this purpose, I will design the simplest product introduction language, and then introduce the performance and price of the product according to the needs of the other party. Finally, leave a deep impression on the other party to achieve the sales purpose. Therefore, telemarketing skills must have a clear purpose when using telemarketing.

The fourth point of telemarketing skills: 1 minute, introduce yourself and your intentions clearly.

This is a very important telemarketing skill. I often get sales calls from the same person, but I never remember his name and company. The reason is that he only introduces himself as Xiao Zhang every time he calls. The company name is very vague, and I can't remember it for a long time. In telemarketing, we must make clear the company name, our own name, product name and cooperation mode. Don't forget to emphasize your name at the end of the call. For example: Manager XXX, nice to meet you. I hope our cooperation will succeed. Please remember that my name is XXX. I will keep in touch with you.

The fifth point of telemarketing skills: do a good job of telephone registration and follow up immediately.

After the telephone salesperson finishes the call, he must make a registration, make a summary and classify the customers. Class A is the most promising. They should call back in the shortest time and try to reach an agreement. Class B is achievable and should be followed up continuously. Even dare to let customers place orders, such as manager XXX. After several communications, I have prepared five products for you. I hope I can deliver it to you today, and I hope you can remit money as soon as possible. Class c has no intention of cooperation. This kind of customer, you should call him from time to time to see what his needs are.

Business telephone sales speech 6 1, how much is telecom insurance?

Mr. X (Miss), it is impossible for Shanghai Telecom Pepsi-Cola to engage in insurance business, so our appreciation activity company has carefully selected Cathay Life Insurance Company, one of the world's top 500 companies, to show our customers a 20-year commitment guarantee, which is not available in the hands of Cathay's counters and marketers. It is a scheme of specialized marketing department, which also saves intermediate costs and gives back to our users. Of course, it is meaningless for us to do this kind of feedback service without absolute advantage, don't you think so, sir?

I won't buy your things just because you make a phone call.

Mr. X (Miss X), I know exactly how you feel, but I don't know if you have heard that 2 1 century telephone is the most convenient and effective communication mode in the world, and the cost of telephone participation is the lowest, so we give the biggest benefit to our customers. More importantly, it's convenient to attend and won't delay your time at all. So, do you think there is no pressure to save XX every month?

Mr. (Miss) X, many customers have also talked about this problem. You can prove the authenticity of our project from three aspects. First, you can call this number displayed on your mobile phone and give me my work number. Second, you can call the number of China Telecom to confirm this partnership. Thirdly, you can also call Cathay Life's service phone number (here is the phone number) to confirm that this activity can only be enjoyed by the customers we notified by phone.

I'll try to call and talk to you later.

Oh, Mr. (Miss) X, that's no problem. If something goes wrong with what I told you, won't you send me away as soon as you check it? So if I dare to tell you the verification method, then there is no problem.

I don't like to buy insurance by telephone.

I totally understand that. Let me tell you why we use the telephone. There are three points: first, the pace of urban life and work is very fast, which is the most effective way to save customers' time; Second, as a thank-you to the strict regulations of the CIRC, customers must be informed by telephone recording, which is also to ensure the legitimate rights and interests of our customers in the future. The last point is the most important. This is to consider a moral hazard problem. I believe I will meet you face to face today. But have you ever thought that I can talk about this activity in person, but when it comes to claims, I can't lose this and that. There is no evidence for you to prove that I told you to your face! Therefore, as a VIP Commissioner, we should make the terms stipulated in the text contract clear and clear to you by telephone recording. Only when you understand clearly that there is no pressure to save money can we help you participate. Do you think you can understand what I said?

5. If the customer says, I don't know the person you just mentioned.

Oh, excuse me, Mr. X, is this the number you have been using? Are you the owner of this number? That's great. This activity is presented to the owner of our ship.

6. I'm not available now.

It doesn't matter whether you buy it or not. It doesn't matter if you spend a few minutes learning more about the protection plan. 1 minute doesn't matter!

Of course, your career is so successful that you must be very busy, but have you ever thought about what you are so busy for? In fact, it is also the happiness of yourself and your family, because it is for this reason that you are so busy! Calling you today also saves you time and brings peace of mind and sureness to you and your family. 1 minute to introduce to you.

7. I'm not a Pepsi customer?

Then it doesn't matter. You can also listen to this activity to see if it suits you.

8. Where are you?

We are Shanghai Telecom Pepsi Customer Service Center, and Cathay Life Corporation is located in * * * *.

9. If the user says I haven't handled your Pepsi business!

Our system shows that you are our valued high-quality customer, and now we have * * * activities to recommend you.

How long have you used this number? As you know, the number will be recycled. Perhaps the previous owner has already handled the relevant business, so our activity is to inform the owner himself. Since you are using this number, you might as well listen!

10, why do you have my phone number?

Because our system shows that you are a high-quality customer that we value.