How to become a guide for lamps and lanterns

Oufan Lighting reminds us to be a good guide for lamps;

In today's increasingly fierce competition in the lighting industry, bosses who are sitting still selling lamps can no longer sit still. A sunrise industry full of development opportunities is facing the arrival of the reshuffle era, and specialty stores will become the direct carrier of terminal sales of many lighting manufacturers. Regardless of the size, image and layout of the specialty store, shopping guide, as the direct driving force of sales, plays an important role, and this role is gradually strengthening.

How can we sell more products? The answer is: you should be an excellent shopping guide.

First, establish a correct career development plan.

Some shopping guides with outstanding sales performance often complain that shopping guides have no status and do the hardest and most tiring work, but they don't get due respect. Difficult customers make a hullabaloo about in the store, and sometimes even the boss scolds himself. Her complaint is absolutely true. This kind of situation seems to be commonplace. Every shopping guide has had this experience. I just want to ask a question, do the waiters in the restaurant have such complaints, and do the bus conductors have such complaints? As long as you are engaged in sales work and dealing with people, the above problems can always be encountered. It depends on how you face them.

A shopping guide is a front-line salesperson who delivers products and services to customers. No matter how thick the water pipe is, water will not automatically flow out unless the faucet is turned on. Shopping guide is a key faucet. So, please pay attention from today, you should be sure of your work, and every day you are the key person in the company's sales process. In such a platform, you can not only get rich sales commission, but also become the marketing director or business person of the company through unremitting efforts. You may also run a store independently and become an excellent retailer in the lighting industry. Set a goal, and then approach it with accumulated efforts. Starting today, you are one step closer to success.

Second, have professional product knowledge.

High-rise buildings have sprung up without a solid foundation, and even the best salespeople can only look at the flowers in the fog and look at the moon in the water. In the lighting industry where consumers still need guidance, it really doesn't make sense if we are not professional enough as shopping guides. Because most consumers still don't know how to choose lamps and how to make the best lighting effect, the guiding role of shopping guides is very important. In the market, some shopping guides will introduce products to customers as follows: "Our lamps are bright enough", "Our products are of the best quality", "Our after-sales service is the best" and "Our price is the lowest", but in fact, the core function of lamps is the use of light, not the simple comparison of physical properties and prices.

In the lighting industry, it is obviously not enough to know only what materials the products are made of. You also need to know how to design lighting for customers and how to achieve the best lighting effect, so as to create a harmonious and comfortable lighting environment. Clothes sellers often tell customers how to match clothes to taste better, and restaurant owners often remind diners how to match meat and vegetables to eat more happily. Therefore, the possibility of guiding customers to consume is far greater than the simple product introduction.

Third, master certain sales skills.

When it comes to sales skills, many shopping guides have something to say, because the success of sales again and again makes everyone more confident. As many people know, as an excellent shopping guide, besides having professional product knowledge, it is also important to grasp sales opportunities. In the words of a shopping guide star, the handling of details determines whether the sales can be successful. Originally, customers have made up their minds to buy, and they have already revealed their intention to buy, while inexperienced shopping guides are still talking about the selling points of the products. A minute later, the customer began to waver and the sales opportunity was lost in vain.

I don't want to go into details about the cultivation of sales skills. In addition to the sales experience accumulated during working hours, it is also important to constantly sum up yourself. Learn to observe words and deeds in the process of recommending products to customers, and determine who is the payer and the owner, what kind of lighting the guests like, what kind of decoration style they like, and so on. Think about the Brazilian football player named "Luo Fei". Why is he always so lucky that he can score easily without running like others? Success belongs to those who are good at seizing opportunities. By the way, although he doesn't have to work so hard on the court, he is of great value because he is valuable. Of course, Rome was not built in a day.

Fourth, follow the standard operating procedures.

I like the taxi service in Shanghai very much, especially Shanghai Volkswagen. Every time I open the car door, the driver will politely say, "Hello, where are you going?" After arriving at the destination, the driver will immediately ask, "cash or credit card?" Please take your receipt. Please don't leave your luggage in the car. Although there is a computer voice reminder, the driver will seriously remind him every time. It is such a set of standard service terms and service processes that move me.

Details determine success or failure, yes, the way experts solve problems is so simple and fast. Top sales staff must have mastered this sales process, because good process and communication language can not only impress customers but also save you sales time. Imagine a person introducing a product to you, "How big is your room?" "What kind of decoration style do you like?" "Do you think our products are suitable for you?" "Do you have any special requirements?" After a series of inquiries and product introductions, you confirm the purchase. She opened the outer packaging of the product in front of you, showed you the product, tied it for you personally and helped you carry it out. How will you feel? Experts give people the impression that they are trustworthy, and one of the conditions for becoming an expert is to follow the process.

Step 5 impress customers with your heart

Sales depends more on your professionalism or your in-depth communication with customers, which is a big problem worth discussing. What I want to say is that it is difficult to instill all the product knowledge you know into the customer and let him accept it. Think about how obscure those technical terms are to a person who knows nothing about light and lighting. For example, there are bridges and energy-saving lamps without bridges, and laymen also know what it means to have no bridges. Obviously, he doesn't need to know, he just needs to know the lighting effect, just like we bought a TV and didn't study how it was made.

The most direct way to improve transaction efficiency is to impress customers with your heart, not to convince them with your mouth. It is easier to impress a person than to persuade one. What's the joke? "The purse is centrifugal, far from the head", so touching the customer's heart is equivalent to opening the customer's purse.