The first order of Anjiaxiao Building is nearly 80,000 commission: all good luck begins with putting down face.

The smallest building in the TV series "Anjia" is the first among the newcomers in the store.

This small building has no smooth experience, no resources of the prince, no high education of 985, and no glib tongue. He is an ordinary employee.

In the play, what impressed everyone the most was frugality. He only ordered a white rice for lunch, and then ate it with mustard tuber and the leftovers of his colleagues. Sometimes he can't finish the leftovers at noon, so he has to save them for dinner.

I thought I couldn't get it, and there was no bright spot in the small building. I don't know when I can pay the bill. But he persisted in his own way, selling two stores in the first order and getting a commission of nearly 80 thousand.

It seems to be good luck that this small building can achieve such good results, but behind all this accidental good luck, there is too much inevitability hidden. I'm afraid only Xiao Lou can understand its difficulties.

1. Xiao Lou summed up the experience of invoicing: lose face.

When a colleague asked Xiao Lou to share his billing experience, he simply said three words: "Shame on you."

This small building is a shame. I don't know how many phone calls I make to my customer Mrs. Yao every day. I often send WeChat, buy soybean milk and send watermelons. Mrs Yao really can't stand her frequent phone calls and go to his shop to complain about him. After Mrs Yao lost her temper, she thought Xiaolou would restrain herself. I didn't expect Xiao Lou to say firmly, "Well, your complaint is over. Can you see the house now? "

Mrs Yao could do nothing about him, so she agreed to follow him to see the house. I didn't expect to do it without looking. Seeing this, Mrs Yao made a decisive move. Mrs Yao is a wealthy family. Buying two shops may be like buying two clothes for ordinary people. When the work in the early stage of the small building is done, it will naturally go smoothly in the later stage.

Xiao Lou once said that if you want to eat meat, you have to continue to be shameless. I don't think Xiao Lou's "losing face" here is a pitiful begging behavior. It puts more emphasis on not giving up easily because of being rejected once or twice.

It's no good confronting customers. It is better to temporarily put down your posture, impress customers and lay the foundation for later sales. Bowing your head first is to raise your head better in the future. All good luck and good performance begin with your decision to put down your face.

2. Why do you say that good luck and performance start with the decision to put down face?

Ren, a famous entrepreneur, once said: Only shameless people will become successful people. It can be seen how much influence face has on our career.

Here, we mainly analyze why we should put down face first from the following three points: face is a stumbling block to people's success, and putting down face is like unloading a burden, and fleeting opportunities make us not hesitate.

A. face is a stumbling block to career success.

If we always flinch because of "embarrassment" and protect our face, then we will miss many great opportunities.

People engaged in sales or promotion often have an instinctive sense of inferiority and feel particularly embarrassed to call customers. I don't know that your so-called "embarrassment" may be a stumbling block to your career success.

Because if you feel that this profession is disgraceful from the bottom of your heart, how can you let customers recognize you and your industry?

If you feel that this profession is inferior and you have no self-confidence, then even if you get the opportunity to meet customers, you will not express yourself fluently and your state will not be natural. Then your chances of success will be greatly reduced.

Therefore, a qualified sales begins with shame. Putting down face is the first step to success. If people want to achieve something, they must give up the so-called face and step on the soles of their feet, so that they will have super-confident psychological quality.

B. put down face, but others have no burden.

When you put down your face, you know better. When you earn back your face with money, it means you have succeeded.

In fact, face will leave nothing but temporary vanity. When face has become a constraint of our career development, we don't try to break it.

In the book Don't Let Face Hurt You, the author points out that the thicker the skin, the less the influence and shock the environment has on people's psychology, and the more heroic the person is, the easier it is to achieve great things.

Just like in the workplace, sometimes we communicate with our customers with a face-saving attitude, but it's very easy and real, just like losing the burden. Instead, it gives customers a real and unpretentious feeling.

Smart people in the workplace will never be "face-saving". If they love face too much, they will lose the opportunity. Lose the burden of face, but embrace the opportunity.

C. the opportunity is fleeting, so we can't hesitate.

Opportunities are hard to come by and wait for no one. When you are still hesitating and struggling, your competitors may beat you to it.

Why does Xiao Louning in the play prefer to be complained rather than insist on calling Mrs. Yao? Because he knows that if his speed is not fast enough, the house may be sold by other intermediaries.

Now is not only the era of big fish eat small fish, but also the era of fast fish eating slow fish. The competition is so exciting that we have no time to be shy and hesitant.

When the opportunity comes, don't think too much, don't be embarrassed, and seize it quickly is the last word. When you look back after seizing the opportunity, you will feel that this face is really not worth mentioning. You'll be glad you're not trapped by face.

Although Xiao Lou got this order shamelessly, it didn't make Mrs Yao hate him or make everyone laugh at him. This is Xiao Lou's unique success. So how did the small building do it? This is the focus of our third part.

3. How to lose face and not be hated by customers?

Some people say that losing face means losing self-esteem. But I think both can be saved. In fact, when you successfully open the bill, no one will think that your original behavior is a humble request, but a positive energy persistence.

This paper will analyze and give the answers from the following three points: starting from the interests of customers, doing your homework in place and serving the details is the icing on the cake.

A. Starting from the interests of customers

There is a very popular line in this year's Spring Festival Gala: I don't want you to feel, I want me to feel.

This sentence reflects the importance of standing from the customer's point of view in any industry, especially in the sales industry. Simply put, no matter how good you think, it's useless. Only when customers feel good is it really good.

Although Xiaolou "harassed" Mrs. Yao several times in the play, it always emphasized what benefits Mrs. Yao would get if she bought the store, not what benefits Xiaolou would get. Starting from Mrs. Yao's interests, it will become a selling point of shops, which will turn Mrs. Yao's anger into joy.

Xiao Lou concluded that although Mrs Yao hated him, she didn't hate a good house. This is not unreasonable. If it is a house with high investment value, why did Mrs. Yao refuse it? You know, for Mrs. Yao, buying two stores is as simple as buying two clothes for ordinary people.

In this way, Xiao Lou successfully sold two stores. It seems that the sales methods are shameless, but he is not ashamed. This shameless and dignified sales is based on the interests of customers.

B. Do your homework in a down-to-earth manner.

Of course, if you only know the interests of customers, that is not enough. Whether the usual homework is in place will directly affect the customer's decision.

Anyone's success is inseparable from the accumulation of professional knowledge on weekdays. Those efforts that others can't see are the magic weapon for you to make a comeback.

Xiao Lou usually works hard. He is actively looking for a house outside and stepping on it. I work overtime in the office at night and take the initiative to learn from the manager.

In the play, Xiao Lou didn't introduce many lines to Mrs Yao, but those few minutes were enough to prove that he had done a lot of homework.

That facade is really good. It is surrounded by streets and two bayonets. Now it is inconspicuous. After a year and a half, if you go to see it again, it will be completely different after passing the subway.

If you don't do these homework at ordinary times, Mrs Yao will be patient, and it will be difficult for Xiao Lou to show this store to customers. This will directly determine whether Mrs. Yao will sign the contract.

C. Service in place in some small details

In the process of sales, some small details are very rewarding, and Xiao Lou's three behaviors are the best examples.

First of all, although this small building is reluctant to eat every day, it is very frugal, but it is still very attentive to Mrs. Yao. After seeing the house on a hot day, Mrs Yao is thirsty. Xiao Lou quickly took brand-name water out of her bag, which made Mrs Yao very happy.

Mrs Yao praised him and said, "You can build a small building. This is brand water. You are willing to spend your blood. " Xiao Lou said modestly and proudly, "I think my master will let customers drink this water." Through this scene, Xiao Lou's newly lost face was saved by this bottle of water.

Secondly, Xiaolou looks like a rough old man, who always knows how to give an umbrella to Mrs. Yao. These little details won Mrs Yao's favor.

Finally, we should also find that besides the store manager, Xiao Lou is the only employee who wears a formal suit. Of course, we don't mean that the sales performance will be poor without formal clothes, but at least it shows that Xiao Lou respects the instructions of the store manager, attaches importance to his own work and respects customers. Imagine that if a small building wears casual clothes and shows the shop to customers, the impression on customers will be greatly reduced.

The blessing of these small details has accelerated the invoicing of the small building to a certain extent. Shameless and dignified, it seems impossible, but Xiao Lou did it. To describe it with his pet phrase, one word: "Sa".

To sum up, doing sales work does not mean being completely humiliated. If we can follow the above methods: cut in from the interests of customers, do solid homework, and work harder on detailed services. I believe that in the sales process, being shameless and dignified can not only help customers, but also achieve better self.