The Spring Festival pre-sale starts with 7 blockbusters competing, and "Tang Detective 3" still leads the way with a length of 136 minutes

At 8 a.m. on January 29, the pre-sale of 2021 Spring Festival movies officially started. After experiencing a retreat during the Spring Festival in 2020, the Spring Festival in 2021 is back with 7 blockbusters. "Detective Chinatown 3", "Assassination of Novelists", "Hello, Li Huanying", "Bear Infested Wild Continent", "New God List: Nezha Reborn", "Samurai God Order", "The Crowd" accumulated They are ready to go, and they are eagerly waiting to create a new history.

Although many people are not too optimistic about the 2021 Spring Festival due to uncertainties in the external environment, the luxurious lineup of 7 films is no worse than in previous years. The film studios have invested in advance preparations. They are all sufficient, publicity through various channels is advancing, and everyone’s determination to win has not been affected by objective conditions at all. Combined with the previous popularity of the National Day and New Year's Day movie market, it can be predicted that the Spring Festival movie in 2021 will at least not be too deserted.

The Spring Festival period is the top priority for movie theaters in terms of box office revenue in the year. In previous years, it was often possible to achieve full houses no matter what movies were screened. Especially on the first day of the new year, there is basically no need to worry about attendance. So it is obvious that for the film producers, the one who schedules the films wins the world, and for the theaters, it is also a routine operation to schedule as many movies as possible. Then the length of the film has become an important factor affecting film arrangement.

According to the release notices of the seven Spring Festival films, the film lengths from longest to shortest are as follows:

"Detective Chinatown 3" 136 minutes

"Assassination of Novelists" 130 minutes

"Hello, Li Huanying" 128 minutes

"Samurai God Order" 120 minutes

"The Crowd" 119 minutes

"New God List: Nezha Rebirth" 116 minutes

"Bear Infested Wild Continent" 99 minutes

In general, there will be a clear schedule For major new films, special effects halls often only need to consider major new films when arranging films. But it’s completely different during a big period like the Spring Festival, when the heroes are fighting. In the 2021 Spring Festival, except for "Bear Bears: Wild Continent", which only releases regular versions of digital 2D and digital 3D, the other six films are released in multiple formats to seize the resources of different special effects halls.

Although the veteran special effects hall IMAX hall has not yet achieved full coverage in many third-tier and lower-tier cities, and only exists in a few movie theaters in first- and second-tier cities, it has become the most familiar giant-screen brand to mainland audiences. In previous years There are also situations where multiple IMAX films compete in the same schedule. In the 2021 Spring Festival, three films, "Detective Chinatown 3", "Assassination Novelist", and "New God List: Nezha Reborn", were released in IMAX versions, which is actually not the most in history.

Compared with IMAX, although Dolby Vision emerged later in China, it is very popular because of its special advantages in brightness and color, and is better than IMAX in some parameters. Director Guo has previously called on fans to help his movies get more Dolby Cinemas (high-end special effects theaters with Dolby Vision pictures and Dolby Atmos sound), which shows that the industry has attached great importance to this format. The four 2021 Spring Festival films "Detective Chinatown 3", "Hello, Li Huanying", "Assassination of Novelists" and "Samurai God" are produced in Dolby Vision picture format, and the number of films exceeds the number of films with IMAX versions.

In addition, many films also work hard on language types to win more audiences in limited regions. "Bear Bears: Wild Continent", which does not compete in terms of format, will be released in four dubbing versions in Mandarin, Cantonese, Henan and Sichuan, and will be released on the market simultaneously on the first day of the new year. "The Crowd" and "New God List: Nezha Rebirth" have also released Cantonese versions in addition to their Mandarin versions.