The rent is cheap and the passenger flow is not high; Can you make snacks successfully? (What if there is less traffic in the snack bar)

Snack is a kind of food with strong characteristics, which usually triggers people's appetite and consumption in a new, peculiar and special way of existence. They may be small in weight, but they can be sold at a high unit price. It is definitely not the staple food choice of three meals a day in people's lives. It exists as a snack at best.

Therefore, the management of snacks mainly faces four consumer groups: 1, the choice that people are attracted to taste when they take a leisurely walk after meals; 2. The choice of young people and children who don't have to be careful in life; 3. The choice of the floating population who are in a hurry, hungry and cold; It is considered as people's choice for dinner. And these four aspects of consumer groups exist in busy places with large traffic.

Obviously, it is impossible to make snacks in places where the rent is cheap and the flow of people is not high. Because, even if your facade rent is lower and the snack profit is higher, there will be no sales without traffic, and there will be no benefit without sales!

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Making snacks is also an investment, but the investment has a cost.

Reasonable cost control is the key factor of investment, but it is not the decisive factor.

The decisive factor, I think, is passenger flow. Obviously, there are fewer passengers in the lots described by investors, which inherently restricts the success rate of investment.

There is also the quality of products and services provided. However, it is not as important as passenger flow. There is a simple reason. The food you make is delicious and needs people to eat, so the investment will be successful. Some people say forbearance! I am very responsible to say that I may not last that day.

Now, if I want to solve this problem, I will act boldly. Online marketing, take-out, only walking on two legs online and offline, may have a greater chance of winning.

It used to be said that catering is to be a crowd. Whether you can make a profit by opening a snack bar depends on the potential consumer groups of your business category. Low cost, few people around, starting a business should have a stop loss point. Before starting a business, you should not only think about making money, but also think about losing money. You should weigh your break-even point, control all costs and reduce passenger flow. As long as the profit is well controlled, it will not go bankrupt as long as it can exceed the balance point in the early stage. You can expand your radiation range. You can see how many consumer groups can be increased by expanding the scope, and at the same time increase the suitable categories. If you have rich product types, high-quality tastes, super-high quality and affordable prices, you can attract consumers and increase sales.

Whether the catering industry can continue to develop depends, in the final analysis, on the taste and good taste. This is a guarantee. The position is not good, so the next step is marketing. Do some preferential activities, some customers eat it, feel good, and will definitely come over to eat. There are also online group purchases and takeaways!

The first is location,

The second is attitude,

The third is the taste.

I persisted for a year and a half and deeply realized the importance of the location of the store. Now it's not the same as in the old days when the smell of wine is not afraid of the depth of the alley. There are too many snacks, unless yours is particularly delicious, for example, if you can eat ice cream with the same taste as you in two steps, will he walk ten steps to your place? The answer is, no, really not!

It is really important to find a good location and a good landlord! ! !

An uninhabited place. Do you think it will succeed?

The rent is cheap and there are not many passengers. Can you make snacks successfully?

Let me put forward my own opinion and analyze your advantages and disadvantages. You can weigh the pros and cons yourself.

1. Cheap rent is your advantage. Cheap rent is definitely an unsatisfactory location. Generally, it is normal to sign a lease contract for this kind of house for at least 3 years and 5- 10 years. Judging from the whole investment cost and return rate, rent is a continuous expenditure, so rent is an absolute advantage for you to open a shop.

The passenger flow is too small. If it is because the location is not good and the passenger flow is too small, it means that there are not enough consumers in this area, that is, there are too few tourists. With fewer customers, your income will definitely be low and your cost will be high. This is a superposition effect. The more customers you have, the lower your cost.

3. There must be customers when doing business. Too few customers actually have the greatest impact on opening a store. The best place to eat snacks is the subway entrance, near the entrance and exit of shopping malls, near schools, or places where people are concentrated. Your customer's unit price is low, so you must take the quantity. No turnover, no profit.

4. Why are customers the most important?

The smell of wine is also afraid of the deep alley. Nowadays, snack bars are a dime a dozen and the competition is fierce. Snacks sell for a few dollars, up to a dozen dollars, and are low-priced customers. If there are too few people in the store every day and there are not enough people to spend in the store, then you will definitely not make money. If you don't reach a certain amount of sales every day, you must have no money to earn. What can't be sold every day is destined to be wasted. Snacks are made to be delicious, convenient, fast and hygienic. So you must ensure the quality of your products and environmental sanitation.

5. Labor, now a person has to earn 3-4 thousand yuan to enter the factory, so you have to calculate the cost as a whole.

Such as: rent+labor+equipment, these are fixed costs. Water and electricity+gas+raw materials are all operating costs.

6. Do your own accounting. How much money can you earn every day to break even? When opening a store, there will be a timetable for return on investment. When can the investment be recovered? If the return time is too long, it is not recommended. Don't do it if the rent is low, because the longer you wait, the higher your immersion cost will actually be. That's where we said we died, and no one came to spend it. Has anyone taken over the transfer? The money invested cannot be realized.

So I suggest you find a place where people are concentrated and open a snack bar. On the premise that your products are excellent and suitable for mass consumption, you can make money without fear of no profit. You can't just look at the cheap rent, there is no profit without customers. Who makes money by opening a shop?

Be careful when opening a shop, think twice before you act.

In my opinion, cheap rent is an advantage, and small flow of people is a disadvantage and an advantage. Cooking snacks has a chance of success! But the main thing is to have characteristics. What are the characteristics? The characteristic is that people have no me, people have my essence, and people have my essence!

Why is small flow both an advantage and a disadvantage? Forget the shortcomings. The advantage is that the location is relatively secluded, and some people find such a place to eat. For example, many units are afraid to eat and drink in a big way now, and the advantages of these remote and secluded snacks have become greater. There is also a place where there are few people, and parking is free. The biggest advantage is that you opened the store in an unexpected place, and others will definitely think that you hit someone and attract a lot of people's attention! Of course, there will be people waiting to see your joke of closing the door. The attracted people will become your customers in the future. Please note that these are nothing, the key is that you have to have characteristics! Don't be afraid of no guests. As long as you have characteristics, if the guests come unexpectedly for the first time, you are not far from the fire! The key is to have characteristics! Features can be mentioned in dishes, decoration, style, service and so on! Finally, a word of advice, the catering threshold is low and the risk is high. If you choose dry food, you have to be prepared to give up everything! I am by no means alarmist, only catering people can understand crying tired!

1. First, you have to understand that the most important thing in the catering industry is that you are not influenced by many people. If you join a brand and are the first local merchant to join the brand, your location is almost unimportant, but if you don't join any brand and start your own business, you'd better choose a good location. Where there is a large flow of people, the rent will be more expensive, and everything is easy to handle by word of mouth.

2. In addition, people in the snack industry have great demands on people's flow. It is best to give priority to teenagers or primary school students, junior high school students and senior high school students. As long as it tastes good, you won't worry about no one. If you choose a position with fewer people, then you will lose money appropriately, so don't think about it.

If you really want to rent, you can order takeout, so as long as the platform is strong and there are few people.

Good wine needs no bush. As long as you have good taste, affordable price and good service attitude, you will attract repeat customers. There are several specialties that can be cooked, and there is no persistence.