Why is Papi Jiang’s video marketing so successful?

Papi Jiang quickly became famous on the Internet in less than half a year, with more than 8 million fans, and was called the "No. 1 Internet Celebrity in 2016" with an estimated valuation of 120 million. Many of her peers are still struggling to make ends meet. While running around, she had already achieved success in her career through video marketing.

Then the question is, why did Papi Jiang become famous so quickly, and how superb is her video marketing? Please... read... below...

NO1 : A visual and auditory shock

The pure appearance and "feminine" personality, coupled with the very "funny" sounding voice, this is the most intuitive impression Papi Jiang gives people. To be fair, Papi Jiang’s innocent and cute appearance gives people a literary and fresh feeling, but her speech and behavior...

In fact, looking at the Internet celebrity group, there are many others who have become famous due to this kind of "shock power". In the early days, Sister Feng, Brother Sharp, and Sister Furong, and now the "Bai Fumei", the national husband Wang Sicong, and the funny makeup tutorial "Aikelili" who are pouring in like a tide, either their own lifestyles and outlook on life are jaw-dropping. Either rely on being funny to gain attention, and the visual and auditory impact is very strong.

NO2: The topic attracts a lot of attention

The first work that made Papi Jiang’s popularity soar in 2015, "The First Rule of Male Survival: When Your Girlfriend Says It’s Okay" is humorous Humor and various complaints are frequently present, and the psychological activities of women are perfectly presented and penetrated directly into the hearts of the audience. The numerous videos released afterwards such as the Star Video Series, the Beauty's Troubles Series, and the Valentine's Day Series also touched the hearts of the audience one by one, making people laugh and scream at the same time.

Actually, before Papi Jiang became popular, she also made many similar funny short videos. However, her popularity was not high at that time. The main reason was that simple funny attracted too little attention, and funny was "attractive". Topics or actions” are the key points for Internet celebrities’ success.

NO3: Internet celebrities also need to have connotations

Although Papi Jiang is funny, venomous, and nonsensical, she is really a talented woman. Papi Jiang is a student of the Directing Department of the Central Academy of Drama. In 2006, he served as a supporter of an entertainment website. In 2007, he was responsible for the early stage choreography and dubbing of the "Healthy Fashion" column. In 2009, he served as the assistant director of the drama "Road Angel" at the Shanghai Dramatic Art Center. In July 2015, when I started testing short videos on Miaopai and Xiaokaxiu, I had actually already developed a solid foundation in acting and directing.

What does it mean? Talented and connotative Internet celebrities are the future trend.

NO4: Video marketing is becoming popular

In addition to Papi Jiang’s beauty and talent and her ability to observe people’s hearts, video marketing itself is also a focus of her success. Since the birth of short video APPs such as Meipai, Miaopai, Xiaokaxiu, and Waqu Video, the cost of making personal short videos for ordinary mobile phone users has dropped rapidly, and people's interest in short videos has also increased rapidly. Short video marketing has experienced a blowout. With such rapid development, Papijiang chose the right opportunity.

Let’s first take a look at the influence of short videos on ordinary mobile phone users. Take Meipai as an example. After a few seconds of recording, you can set an MV and add a filter. The expressiveness of the short video will be immediate. Doubly so, short video apps that are fun, funny, and easy to use are instantly popular all over the country.

As a result, various Internet celebrities, celebrities, and commercial advertisements began to turn to video marketing, and some Internet celebrity short videos gradually gained a foothold, and video marketing entered a period of rapid development.

NO5: Papi Jiang’s integrated marketing

Papi Jiang became instantly popular after sharing a series of instant videos on her personal Weibo in August 2015. In addition to her short videos, In addition to good-looking, fun and attractive videos, marketing channels also have a lot to do with it.

Carefully study Papi Jiang’s marketing channels and experience. First, publish videos on short videos such as Miaopai and Xiaoka Show. At that time, Papi Jiang had actually earned a lot of fans. At this time, Papi Jiang was just She is just one of my many short video users. After that, the quality of her videos improved and attracted a large number of fans, but she still did not become popular because she did not make effective use of various social media tools.

It wasn’t until Papi Jiang became popular after testing the waters on her personal Weibo in 2015 that her marketing method no longer relied on short video platforms and WeChat, but instead operated on multiple platforms at the same time and completed it through integrated marketing. Successful transformation.

Some people say that Papi Jiang’s success is due to the times, and some people say it is due to luck. However, in Ali’s view, the times create the personality and characteristics of a generation. In fact, good luck comes in everyone’s life. I have encountered it several times. The real reason why Papi Jiang's video marketing is successful is that she seized good luck, catered to the characteristics of the contemporary era, and happened to be "a woman who combines beauty and talent."