Shopping mall activity planning

Shopping mall activity planning article 1 background

In the operation of shopping centers, the main methods to attract passengers are commodity promotion and public relations activities. The advantage of promotion is that it can have immediate effect, but promotion cannot be normal. Normal promotion is a bluff. When consumers are attracted to shopping centers by various promotional gimmicks again and again, they find that the limited promotion will cause long-term damage to the brand and reputation of shopping centers. Once this impression is formed, it needs more energy to change and reverse it. At the same time, consumers who come from commodity promotion will leave with the end of the promotion.

Compared with commodity promotion, good public relations activities have basically no negative impact. Public relations activities can not only attract customers, but also shape the temperament culture of shopping centers and form internal attraction to consumers. The best way is to combine public relations activities with commodity promotion, or hold them at the same time.

Public relations activities are diverse in form and rich in content. How to judge their advantages and disadvantages? In my opinion, there are four basic criteria:

First, whether the activity attracts people's attention;

Second, whether the activity is novel and fun;

Third, whether the activity is consistent with the temperament of the shopping center;

Fourth, is the activity easy to operate?

Attractive eyes can bring potential passenger flow, novelty and fun can impress people and make people relish. Conforming to the temperament of shopping centers can add points to the long-term brand building of shopping centers without being weird. Easy operation means good execution in manpower, material resources and financial resources. Based on the above four points, I planned an April Fool's Day activity, and now I will share it with you. Before sharing, you need to explain some necessary background. The Blue Harbor International Business District where I am located is a large shopping center near the Chaoyang Park in Beijing, covering an area of 6.5438+0.3 million square meters and a construction area of 6.5438+0.5 million square meters. It consists of 654.38+0.9 European architecture, covering department stores, boutiques, restaurants, bars, cinemas, supermarkets and so on. It is the first lifestyle shopping center in China that meets the definition of international shopping center. 20xx opened in June, and now it is operating stably, and has a good reputation and market reputation in Beijing.

plan

Compared with Christmas and Valentine's Day, April Fool's Day is a small holiday, and there is no April Fool's Day consumption habit in the market. How can we combine April Fool's Day with shopping mall activities? I think it's still a "fool". The fool here refers to more fun and excitement, plus the absurdity and spoof form of April Fool's Day. In short, it is a relaxed and happy festival, and the activities should obviously be combined with the atmosphere of this festival. At the same time, I also thought of using the natural charm of beautiful women, and the word "beauty entertainment" suddenly jumped into my mind. Beauty entertainment not only has the homonym of mermaid, but also shows the entertainment content of the activity, and can also explain the April Fool's Day attribute of the activity. It took me a short time, less than two hours, from the idea of doing such an activity to the idea of the plan being basically determined.

The basic contents of this scheme are as follows:

Name: Brave the Three Levels, Capture Beauty for Entertainment.

Content: Recruit young girls who love to play through the Internet to participate in activities and voluntarily become beauty entertainment. On the day of the event, Meiyue wore signs and wandered around the shopping center at will. Any man can chat up beautiful women for entertainment. Men need to tell a joke to the beauty entertainment first. Beauty entertainment is too much if it is ridiculous.

Level one. Then, men need to perform talent shows, such as singing and dancing, as long as the beautiful woman nods.

The third level, as a control link, I asked the man two not too difficult questions. If the man answers correctly, he can capture beautiful women for entertainment and receive prizes. Prizes: movie tickets and meal coupons worth 100 yuan per person for beauty entertainment, and men get the same prizes after passing three customs; The prize is provided by the blue harbor merchants.

range

Mainly spread on the Internet, one is 55bbs, an influential shopping mall discount information website in Beijing, the other is Sohu Women's Channel, and some websites reprint it for free. At the same time, it also includes its own media, such as websites and advertising spaces in shopping centers.

give exact information

The joke link can be decided by the beauty entertainment itself, and the talent show must be carried out in public under the witness of the blue harbor staff in order to achieve the monitoring and communication effect within a certain range.

carry out

Beauty Entertainment Solicitation: The activity was launched on March 10, and the channels were the company website, Sohu Women's Channel and 55bbs website. Within 10 days, * * * received photos of 37 participants. Judging from the messages in the 55bbs forum, most people think this activity is more fun. Choosing beauty entertainment: How to determine the object of beauty entertainment is a very important issue. In this regard, my several considerations are: differentiation, try to choose girls with different temperament; Topical, choose girls with outstanding personality to make the activity more topical; Continuity, judging from photos and messages, I try to choose girls with good writing and extroverted personality. Some girls recommend personal blogs and put forward some suggestions for activities. These girls have become our choice, and we hope that they can spread the activity twice in blogs or conversations with people.

Movable documentary

The activity time is from 2 pm to 7 pm. Beauty artists arrive at Blue Harbor around 1 and get a wearable badge as a sign of beauty entertainment. On the day of beauty entertainment, Blue Harbor held two activities at the same time, namely "Cow Kiss Contest" held by Wahaha and "My Hundred Days Photography Exhibition" held by Kid's fashion children's photography agency, plus the Blue Harbor Foreign Trade Exhibition held at the same time, the scene was bursting with popularity. Beauty entertainment shuttles through the crowd wearing eye-catching badges. Through the billboards and broadcasts on the spot, some men soon signed up to join the ranks of "capturing" beauty entertainment.

One of them, a Japanese, signed up for the competition, but failed the exam for language reasons. There are also men who can't tell jokes, but they won the recognition of beauty entertainment by reciting models. Talent shows include singing, martial arts and imitation shows. A beauty artist was dissatisfied with the men who participated in the event, and even took the initiative to chat up the onlookers and asked them to participate in the event.

media coverage

After all, the number of beautiful women and men participating in activities is very small, and the influence of activities is more reflected in media reports, which is also the main starting point of event planning. Many online media, including Sohu Women's Channel, 55bbs, Fantasy Time Network, and print media, such as Reading Wheat Weekly, spread the activities from many angles, such as soliciting beautiful entertainment, the appearance of beautiful entertainment, and the follow-up reports of the activities, and achieved good publicity results.

Shopping mall activity planning Part 2 activity theme: 10 yuan big release of Qing 11 brand building materials.

Activity Time: Month Day-Month Day Delivery

Venue: Square in front of the shopping center

Specific activities:

One, one yuan, ten yuan shocked the restricted goods.

Coordinate merchants to provide shocking goods of one yuan and ten yuan for promotion. During the activity, a certain number of special products will be launched every day. Merchants and shopping malls bear the price difference at 6: 4 * * *. (Time: Month Day-Month Day) Products with one yuan and ten yuan are sold in the lobby. You can snap up one-dollar and ten-dollar goods when shopping is over 1000 yuan.

Second, drive Lifan, which won the grand prize in shopping, home.

Consumers who shop in the mall from May to May can put the financial receipt of shopping into the lottery box to participate in the unified lottery of the mall in the afternoon of May. These awards are:

First prize: a Lifan car.

Second prize: three washing machines.

Third prize: fifty air-conditioned quilts

Commemorative prize: several miscellaneous bags

Remarks: Individual income tax and other related expenses shall be borne by the winners.

Third, the city's lowest price commitment

The merchants jointly signed and promised to sell at a low price, the lowest price in the city with the same brand and model. Coordinate with the merchants to sign a low price commitment, otherwise the merchants will double the difference.

Attachment: Notice to the person in charge of promotion activities

Dear merchants:

Hello! Due to the cooperation of various businesses, the activities from March to March were basically successful. In order to further enhance the popularity of the shopping mall and increase the sales of the shopping mall, it is decided by market research that a large-scale promotion will be held on-,hoping to further enhance the popularity of the shopping mall. Now the specific plan of National Day promotion activities is announced to all floor merchants, and I hope that all merchants will continue to actively cooperate. Specific promotional activities and related information are as follows:

Theme of National Day: Celebrating the 11-brand building materials' 10-yuan presentation.

Activity Time: Month Day-Month Day

Specific activities:

One, one yuan, ten yuan shocked the restricted goods.

Coordinate merchants to provide shocking goods of one yuan and ten yuan for promotion. During the activity, a certain number of special products will be launched every day. The difference is borne by the merchants and shopping malls 6: 4 * * *. (Time: Month Day-Month Day)

Shopping Center Activity Planning Part III-Project Background

Zhonghui Shopping Mall in Xinbei District, Changzhou is a comprehensive department store, which has a certain market in Xinbei District and mainly deals in low-end goods. As a part of the traditional department store industry, it is facing great threats and challenges today.

With the emergence of e-commerce marketing, more and more people go online shopping. If there is no big change in demand in the short term, it means the loss of customers in the corresponding department stores. However, this department store industry is facing great competitive pressure and uncertain opportunities. Department stores should adopt dislocation management and differentiated marketing to target customers and actively improve after-sales service. Relying on differentiated competition and business model innovation, the department store industry may be able to "counterattack" success.

The proposal of this public planning case is mainly aimed at the traditional small and medium-sized department stores represented by Zhonghui, improving the corporate image and popularity, accurately positioning and serving the public, and seizing a bigger market.

Second, the project investigation

In this project investigation, through interviews and online questionnaires (150 copies), the imagination space of Zhonghui Mall was analyzed at multiple levels, and the specific analysis is as follows:

Advantages: The transportation is more convenient.

A more reasonable price

Superior geographical location (intersection of Hehai Road and Tongjiang Road)

-Traffic Survey of Zhonghui Mall

Disadvantages: poor indoor and outdoor environment

Unreasonable commercial competition

Poor merchant service

Low-end commodity quality

-Investigation on the surrounding/indoor environment of Zhonghui Shopping Mall

Opportunity: more old customers

New customers that can be developed

The northward shift of Changzhou's economic development

-Zhonghui Shopping Mall's favorite survey

Threats: Competition from emerging shopping malls (wanda plaza, Mong Kok Plaza, etc. )

Low-end products, single variety

The development and growth of the online shopping army

Vicious competition among businesses has a negative impact.

Third, project planning.

Target system: Establish positioning advantages and CIS sub-target system around the related requirements of department stores' upgrading, competition and service.

CIS working principle: scientific principle and innovative management principle.

Action Plan: (1) Publicity and promotion: A week-long publicity campaign will be carried out for one kilometer in Fiona Fang by distributing leaflets and putting up posters.

(2) Product and service improvement display: optimize the service awareness of personnel, carry out preferential activities to give back to old customers, and let customers rate and evaluate the stalls in the mall.

(3) Celebration activities: launch a year-old blessing activity to provide preferential treatment to our customers in the form of vouchers.

Expected effect: improve product quality and service awareness in shopping malls; Straighten out management and optimize the form of internal competition; Raise awareness; Improve the external image of shopping malls; Increase market share.

Four project design

(1) Project Purpose: The main purpose of this activity project is to optimize the internal management and competition mode of shopping malls, enhance the overall image, and enhance external visibility and satisfaction.

(2) Activity time: 20xx. 12, first page distribution, poster posting stage.

20xx. 12-20xx.0 1 feedback evaluation stage

20xx.0 1-20xx.02 anniversary stage

(3) Location: Zhonghui Shopping Mall

(IV) Activity flow: (1) A week-long one-page publicity and poster posting will be held in early June and 5438+February, during which competition registration activities will be held in the mall.

(2) Check the registered stores in a unified way, determine the list, and arrange activities from mid-June to May 438+February, and carry out activities: product display and sales services for three days, and customers will score the products and services of the stores on site, and select the top three (3) 1 month to mid-February, and carry out new year celebrations to give back vouchers to customers who buy goods in Zhonghui. During this period, lucky customers will receive Spring Festival couplets, firecrackers and other New Year gifts.

Supplementary rules: store evaluation and reward mechanism: first place: free store rent for half a month, and reward 300 yuan.

Second place: rent-free shop for one week, rewarding 200 yuan.

Third place: rent-free shop for one week, reward 100 yuan.

Payment form of vouchers: above 500 yuan 100 yuan; Send 300 yuan to 50 yuan; Full 100 yuan to 20 yuan.

New Year gifts for the lucky ones: 50 pairs of Spring Festival couplets, 50 firecrackers and 50 other New Year gifts.

Publicity work: publicity within one kilometer around the mall for three days; Shops in the mall are on sale for one day.

Registration: The registration time for store appraisal is * * * one week, and the evaluation period is three days.

5. Project budget

Purchase of single page and poster: 400* 1 (single page) +25*20 (poster) =900 yuan.

Incentive fee: 5,000 yuan (including appraisal activities)

Fee for feedback activities: 6000 yuan voucher +20xx yuan gift = 8000 yuan.

Total cost: 13900 yuan.

Effect evaluation:

(1) Publicity activities have improved the popularity of Zhonghui Shopping Mall and increased the number of customers in the mall.

(2) shopping mall activity appraisal activities effectively plan the internal management of shopping malls, enhance the overall image of shopping malls and improve customer satisfaction.

(3) Feedback to customers and the development of lottery activities can increase sales, improve customers' satisfaction with shopping malls and arbitration.

④ In the long run, Zhonghui Mall has certain advantages in today's fierce competition environment, grabbing market share and providing a good cornerstone for future sustainable development.

The fourth item of shopping mall activity planning is that the willow green is unevenly hot, and the flowers are cold at the beginning of the year. Rain, snow and dew are countless, and friends with four seasons like spring.

I. Theme of the event: Celebrating "Four Happiness" in the "New" trilogy.

Two. Activity time: 20xx year 65438+February 24th *-65438+10/5 *

Three. Activities:

The first stage of promotion

The first part is "welcome the new trilogy"

The first song:

(1) Theme: The bells of Christmas Eve.

(2) Time: 20xx February 24th 18 pm-February 26th1pm.

(3) Promotion content: Keep buying.

During the activity, the mall will launch ultra-low discount products of different brands in three time periods, and snap them up in a limited time. (It's best to get less than 60% off the goods)

* method:

(1) During the activity, when the Christmas song "Jingle Bells" rings, it means that the limited-time shopping activity begins, and when the prompt sound of "Ding" is heard, the limited-time shopping activity ends.

(2) The shopping time is determined by the mall, and the products and brands launched every * 3 time periods will not be the same, depending on the real-time customer situation of the mall.

③ The shopping time in each time period is 10 minute.

(4) When the prompt tone for the end of limited-time shopping activities rings, the shopping activities of the designated brands participating in the activities must end, and shall not be delayed for any reason.

⑤. The activity starts on the evening of 24* 18, and the purchase restriction period can be set to two.

6. Some counters that don't participate in activities look at the store logo.

⑦ vip card will be stopped during the activity.

When customers take part in time-limited shopping activities, the sales staff should mark the words "no return" on the shopping receipt.

Pet-name ruby, the goods purchased in this activity will not be returned or exchanged.

(4) Entertainment content:

Be in a daze before Christmas

Celebrate the New Year with wine: On the day of 65438+February 24*, all customers can sign up for the beer drinking contest starting at 20: 00 that night, and the champion, runner-up and runner-up will get a Christmas gift with different values. (Competition arrangement and competition rules are attached separately)

The second song:

(1) Theme: Celebration of the 4th anniversary of Shengshi xx Starlight, giving back to customers' feelings.

(2) Time: 20xx year 65438+February 27th *—65438+February 28th *

(3) Promotion content:

1. Discount: During the event, all the products in the whole venue will be sold at a discount, and the discount plan will be formulated by each counter. (After the scheme is formulated, it must be reported to the Operation Department)

2. Redemption: During the activity, all customers who have accumulated more than the following amount can participate in the value-added exchange activities.

A,/kloc-customers above 0/00-30xxxxx, plus 100-30xxxxx, can buy exquisite rice boxes worth 3xxxxx for X-American home;

B, over 300-60 xxxx, plus 2xxxx can be exchanged for a high-grade bath towel with a value of 5xxxx for X American home;

C, over 600-90 xxxx, plus 3xxxx can be exchanged for a set of Mickey towels worth 8xxxx for X-American home;

D, over 900—200xxxx, plus 7xxxx can be exchanged for a pair of X-American high-end mops with a value of 13xxxx;

E, over 300xxxx, plus15xxxxx, you can exchange it for a pure wool carpet worth 42xxxx.

3. The way and place of redemption

(1) The customer goes to the main service desk on the sixth floor with the shopping receipt and the computer water bill. The staff will issue a receipt with the exchange amount, pay the money at the cashier, and the staff at the main service desk will stamp the receipt and the computer water bill with the seal of "Received" before receiving the exchange.

② Vouchers cannot be exchanged for cash.

The exchange voucher is valid for three * days.

(4) The exchanged goods will not be returned.

⑤ A coupon can only be exchanged for one commodity.

6. You can't have it both ways.

⑦ Does not include the change amount.

4. Return and exchange

(1), when returning goods, you need to return the purchased goods together with the additional amount.

(2) When exchanging goods, it is necessary to re-purchase the goods according to the final actual purchase amount, and at the same time, add or withdraw additional amount for exchange.

③ When returning goods, if customers are unwilling to return the exchanged goods or the exchanged goods have been used or damaged, they can buy and sell according to the retail price of the exchanged goods.

Shopping mall activity planning Article 5 I. Purpose of the activity

In order to seize the favorable opportunity of the 7-day National Day holiday, drive the passenger flow with strong promotion activities, expand the popularity and market share of Fucheng xx, make the peak season sales have a good start, and lay the foundation for the completion of the annual task, the following scheme is formulated.

Second, the theme of the event

During the National Day holiday, we will meet and have surprises.

Third, the activity time

Supermarkets on the first floor and supermarkets on the first floor are on sale at 10, 1-7.

Discount time for wearable goods above the second floor: September 28th-65438+1October 7th.

Four. Activity content

General manager of the event: xxx

1, the supermarket snapped up the wind

Person in charge: xxx

More than 10 ultra-low-priced goods are launched every day, and they are snapped up in limited quantities from 12 until they are sold out.

Every day, the price of ultra-low-priced goods is marked in front of the mall, and a signboard is set up on the first floor to inform customers of the specific content.

2. Detergent special price tide

Person in charge: xxx

Mainly in the form of buying gifts, the legend of the goods is displayed in front of the door, and the original price and special price are marked. (The expenses shall be borne by the merchant)

3. Discount promotion of wearable goods:

Person in charge: managers of each floor

Specific content:

(1) Activity time: (September 28th-65438+1October 7th)

(2) All participating merchants will deduct 13 points at the time of settlement, excluding tax. Specific products and discount range: 5-5.5 fold for shoes and hats, 5.8 fold for luggage, 5.5 fold for men's wear with two or three layers, 6.5 fold for casual wear with three layers, 6 fold for women's wear with four layers and 6.5 fold for knitting with five layers.

(3) Merchants who do not participate in this activity will be deducted 3 points on the basis of the original deduction.

(4) The 1% advertising fee in the original contract will not be deducted.

(5) Each floor is required to report the participation and non-participation of specific merchants to the business department before 26th.

4, looking for lucky customers: your luck, my happiness.

Responsible department: business department, gift department: detergent supermarket, negative first floor supermarket.

There are three time periods for giving gifts:11:00-1:00, 3: 00-5: 00 and 7: 00-9: 00.

Customers register at the front desk with valid certificates. Restricted documents include: ID card, household registration book, police officer's card and staff sergeant's card.

If it is a customer born in June, 5438+00, give a gift worth 2 yuan.

If it is a customer born in June 10, give a gift worth 5 yuan.

If a 49-year-old customer gives a voucher worth 30 yuan.

If the customer's name contains the word "National Day", send a voucher worth 50 yuan.

If it is a customer born on 65438+ 10/0, 49, the name includes the word "National Day" and a voucher with a value of 1 000 yuan is given. (limited to one person per day)

Verb (abbreviation for verb) activity in front of the door

1. Each department reports the details of manufacturers' promotional activities, so that the planning department can make unified arrangements, ensure that there are promotional activities in front of the mall every day, create an atmosphere and enhance popularity.

2. It is suggested to hold one or two clothing exhibitions, mainly men's and women's clothing or thermal underwear in autumn and winter, with detailed scheme flow chart.

On the morning of June 65438+1 October1,a grand flag-raising ceremony was held. All early shift employees must attend and arrive at their posts on time at 9: 30. At 9: 45, all departments organized employees to line up in front of the door to participate in the flag-raising ceremony. The security department is responsible for the flag-raising ceremony.

Sixth, media delivery.

On September 26th, Metropolis Daily: 1/4 black and white edition, 6500 yuan.

The front page of the evening paper on September 30th: the half-color edition is about 5250 yuan.

It is suggested that the advertising time span should be increased accordingly,

Eight. cost budgeting

1, Giant Cloth Label 1800 yuan. (including production and distribution costs)

2. The floor was painted with 350 yuan.

3. Large-scale inkjet printing 130 yuan.

4, balloon color chain 3000 yuan.

5, fashion show 4000 yuan. (a scene)

6. Media expenses are 20,000 yuan.

On September 30, the half-color edition of the evening paper was 6500 yuan.

On September 27th, the black-and-white edition of Metropolis Daily 1/4 was 2750 yuan. Considering that the major newspapers will be closed from June 27th to June 7th 10, it is suggested to broadcast them on radio 974 or 929 from September 27th to June 7th 10.

7. Supermarket advertising picture: 190 yuan.

8. The shopping guide sign on the fifth floor: 50 yuan.

Shopping Mall Activity Planning Part VI Activity Background:

Facing the coming of the first long holiday after the year, the first sales peak followed. In this transition period of spring and summer, consumption is more active, especially clothing and food.

Activity idea: May is the season when the weather turns warmer and tends to be stable, and it is also a good time to carry out outdoor activities such as tourism. Specially held the "Gong Kai May, Play the United States Holiday" activity. "Openness" is a strong promotion activity, and it's time to save money for consumers. "Play the United States Holiday" is a holiday, during which we will hold many interesting activities. The purpose of this activity is to grasp the consumption characteristics of consumers in this period. Then "Mother's Day"

Love activities such as "Helping the Disabled Day" and "Milk Festival" run through May.

Activity purpose:

Improve store sales, at the same time increase corporate affinity, establish a good corporate image and cultivate loyal customers.

Activity theme:

"Gong opens in May and has a wonderful holiday."

Main publicity contents:

1, I'll start the gong, so you can save money.

2. Play fake (price) period

Activity time:

April 25th-May-XX15

Chapters:

First, save money and have a good holiday.

Second, poetry and songs, perfect Mother's Day

Third, love action, perfect helping the disabled day

Fourth, a healthy life and a beautiful holiday.

Background: May Day Golden Week

Connotation: May Day in Huada is a festival for consumers to save money, and consumers should play beauty in Huada on May Day.

Extension: price reduction promotion, limited time snap-up, bundled sales, joint promotion and redemption.

Content:

1, opening ceremony gift package, infinite surprise

2, the opening time, race against time

3, the perfect price, you can choose.

Promotion area

Opening ceremony gift package, infinite surprise (activity time: May 1 to May 7)

The "May Day" period is the peak of tourism. Before the citizens are ready to go to the tourist destination, some citizens' outdoor activities and short trips in the city will also be opportunities for us to promote our activities.

Activity content: the essence is bundled sales, which are divided into "travel package" and "holiday package"

"Travel Package" is aimed at short-distance travel consumers and foreign long-distance travel groups, accumulating discounts on individual goods and highlighting the price advantage.

The "Holiday Package" is aimed at people who are busy at work on weekdays and rarely rest, especially single consumers. It is mainly to combine the necessities of life properly. It is suggested to speculate on the concept of health here and launch the "Golden Week Health Spectrum".

May 1 "glorious meal of labor" is a nourishing series.

On May 2nd, the special series of "Opening Chief Meal" was held in Huada.

On May 3rd, the green series "Have a good meal"

May 4th "Fashion Youth Meal" Nutrition Series

May 5th "Youth Flying Meal" Beauty Series

May 6th "Happy and Interesting Meal" Leisure Series

On May 7th, the series of stomachs was adjusted in "Quick Return Meal".

Daily recipes are different (mainly including: cuisines, juice drinks, snacks, etc. , bundled sales).

B, the opening time, race against time (activity time: May 1 day, XX to May 7, XX)

Activity content: the essence is to snap up goods in a limited time. It is suggested to snap up goods at 8: 00-9: 00 in the morning, 14: 00- 15: 00 in the evening and 20: 30-2 1: 30 in the evening, which is practical and unique and can make consumers want to buy.

From 8 am to 9 am, housewives are the main products.

65438+ 4: 00 pm-65438+5: 00 pm Department Store

At 20: 30-2 1: 30 in the evening, as long as you buy all the tickets for 68 yuan at one time during the activity, you can go to the service desk to get a ticket for Zhang Chong. It is valid on the day of ticket grabbing, and it will be invalid after expiration (limited quantity until it is used up).

(Note: No more than two tickets can be purchased for this event. Tickets must be handed over to the staff before admission, and they must be stamped with the financial seal of Huada.

Internal note: internal employees and their families are not allowed to participate in this activity, and offenders will be corrected. All the snapped up goods are put in boxes (the boxes are sealed) and piled on the snapping piles. Customers buy cartons and add one yuan to exchange them at the service desk. Grab 300 goods a day.

3. Price limit period (activity time: starting at 20: 00 pm on May 6, XX)

In order to enhance the popularity of shopping at night, on the evening of May 6, before the end of the long holiday, we specially set up a commodity auction in the outfield, starting at 1 yuan.