How to plan activities? Six steps!

The concept of "organizing activities" may be vague to most people, but it is very easy to understand through "organizing dinner". Up to now, who hasn't organized a bureau invitation? The difference is that the work involved in doing activities will be more multifaceted and complicated than simply organizing a dinner, as shown in the following figure:

This paper mainly focuses on the priority work analysis marked in red in the above picture, and repeatedly shows you the important links of the activity according to the time sequence of activity planning and promotion. Apply the style of "Ban (Huo) Bureau (East)" and break it up to make it clear. My humble opinion is as follows:

1. The original intention and theme of the activity.

What was the original intention of organizing this bureau?

Ask yourself this question at least three times, make clear the number of participants you want, the total investment or other purposes, and don't change it when you get a definite answer. Because all our subsequent work is based on this; Then confirm the original intention and theme, so that people can see at a glance and highlight the most attractive ones.

Confirm the theme of the activity: fluency, easy to remember and four words are better.

If the Mid-Autumn Festival dinner, the whole family get together, then it is "enjoying the moon reunion"; Old friends get together, if there is no specific theme, it is better to "drink mine" directly; If it is an industry activity, we should also find the itch that can arouse users' participation most, and combine the theme of the activity to make users want to stop.

2. Cost of accounting activities

How much are you going to spend on the activity? This should be the easiest to understand?

The most important thing in cost accounting is to make a good premise, what grade, scale and performance plan of this bureau. Without a clear understanding of funds, it is impossible to clarify the benefits of activities.

Please refer to this ratio for cost accounting:

cost estimate

Expenses for project activity site construction, supplier material procurement, travel, etc.

Expenses account for 40%, 30%15%10% 5%.

Set a timetable

When you confirm your intention to hold an activity, you can start to make a time schedule, assign the following contents, determine the corresponding person in charge and the deadline of the task, and avoid unnecessary work mistakes such as unclear responsibilities, unclear division of labor, and time delay. Work can be done in multiple lines at the same time and quickly.

Timetable example (partial)

1. Link Settings

Link settings correspond to the prepared programs and dining tables, what kind of stars are invited to perform the programs, and what kind of dishes are invited to the chefs. This is what people who eat are most concerned about. Of course, you can also create some small surprises or something.

In the event, it is necessary to plan the presentation form and weigh the rights and interests of the organizers, guests, participants and sponsors. How to satisfy all participants is the key point of this link. Mainly around: inviting guests, giving speeches, awarding prizes, increasing interaction and binding emotions, the corresponding interaction is designed in these five links.

The pit of this link will generally appear in:

(1) The indecision of the decider made meaningless changes to the activity copy, so that the activity time was delayed indefinitely. Therefore, copywriting should not only know how to write copywriting, but also know how to manage it upward and how to convince superiors to achieve the goal of rapid progress.

(2) Arrange the links according to the sub-venues, such as whether there are sub-venues and how many sub-venues. In the early planning, an ideal site can be temporarily used as a reference design link.

2. Selling points of the meeting

Since the "selling point" is mentioned, it is natural to gain benefits from the outside, mainly in two directions: money and people.

Who will pay for this money? Sponsor, of course So how to impress the father of the gold Lord? Activities can naturally bring them benefits and great help to their product promotion or sales. Therefore, it is necessary to clearly list the rights and interests that this activity can give, so that people can see at a glance and promote sales.

(Photo of the event site)

At the "selling point", you can also do some activities, such as grading products: diamonds, gold and silver. Different levels of service can charge different fees and meet different customer needs in the market.

Where do people come from? The positions, industries or needs of the participants are different, so how can we attract them to attend? Generally speaking, we will make a fuss from these points: facing the big cows in the industry, learning knowledge, socializing on the spot, and attending gifts.

(Photo of the event site)

According to users' different itch promotion activities, attract more users to participate. For example, if you are anxious in the workplace, you should use the knowledge learning of activities to attract users and clearly point out the possibility of promotion and other growth opportunities that activities can bring to users. You need to define one propaganda point at a time. If you are scattered, the goal is not clear.

1. Sales and registration

Because these two points are mentioned above, I will combine them and find their respective target groups according to the content of the confirmed copy.

With regard to investment promotion sponsorship, copywriting is the foundation, and it is more dependent on the sales staff to convert it into sales words and communicate with potential sponsors. Sponsor information can be found in other similar activities, and other potential customers can also be searched. Regarding enrollment, you can use your own publicity channels or cooperate with other channels to enroll students; The tipping point and rhythm of activity promotion, I believe that after many battles, you will play different tricks.

Invite others

The invitations here mainly refer to the guests and heavyweights in the event. Inviting guests to every activity is a headache. Inviting guests is difficult and changeable.

10 There is an activity to be held. The guest number 7 has not been confirmed yet, and even the temporary guest has been changed. Another event was held in Shanghai with guests from Beijing. In case of special weather, the plane could not take off and had to take the high-speed train temporarily. Fortunately, these guests are easy to communicate and cooperate with.

So how do we invite these guests? There are many doorways. While trying to mobilize the resources around us, we should generally pay attention to some details, such as not jumping too many levels of invitations. Village head A can invite mayor B to participate in his activities, but it is more difficult to ask mayor A to invite district head C, but it is easier to ask mayor B to help invite district head C. Similarly, it can also be used when inviting guests.

If you can identify one or two super heavyweight guests, you can use this guest to incite other guests and attract similar guests to participate. If you can invite district chief A to participate in the activity first, then when you invite district chief B, you can tell him that district chief A agrees to come, which will make it easier to impress district chief B to agree, but it will be easier to invite district chief C.

In addition, please refer to the following table for the invitation of guests:

1. Site selection and construction

Choosing a place to eat is the grade that can best face the exhibition activities. When selecting a site, we should make an on-the-spot investigation of the site size, excellent environment, geographical location and other factors to ensure that the site meets the standards. In addition, at the same time, the best construction supplier can be selected through multiple price comparisons and favorable comments, so as to control the cost and ensure the quality of activities.

(On-site reference renderings)

After the site is selected, the organizer, the site and the construction party should hold at least one tripartite meeting to jointly review the site and check the details, so that the construction party can have a site layout plan, and whether the game link can be added to ensure the feasibility of the plan.

2. Procurement of raw materials

The person in charge of the work confirmed before gave the bill of materials and the intention of purchasing materials, so as to ensure that the materials are ready to be completed five days before the start of the activity and will not be unusable due to errors and other reasons. Always plan B, always keep records, in case of unexpected situations.

Example of purchase price comparison table of active materials

1. List of Personnel Division

Confirm the order of performance and serving, as well as the corresponding personnel, to ensure that this is a smooth activity and make participants feel at home.

The advantage of this is that each project has its own responsibilities, and each project has a person in charge and mobile support, which can be orderly and not chaotic, and can also be responsible for people. Even if there is an accident, it is a joke to blame afterwards.

2. Rehearsals and scenes

Leave enough time before the official opening, do at least one rehearsal of the process, see the work arrangement of relevant personnel on site, and check the details such as big screen, PPT and lighting to make it perfect.

As long as the live performance is done according to the prior arrangement, the problems are found and fed back in time, and the emergencies are quickly responded and solved. Pay attention to users' emotions at the scene, appease them at any time, and ensure the satisfaction of the activities.

This link is prone to errors: crowded people at the scene, poor contact between personnel in each module, improper handling of emergencies, and need to be arranged in advance to prevent problems before they happen.

1. Thank you for closing.

Rewards for participating users and guests, etc. To maintain the feelings with users and get familiar with them again and again, the next invitation will be more acceptable.

Pay attention to the second publicity of the activity, make full use of the influence of the activity and consider how to expand it. Generally speaking, our activities are continuous and will not be a single activity. Therefore, it is necessary to pave the way for future planning, so that the operation of the next activities will be easier.

2. Re-quote

It can be developed from two aspects: one is objective work, which you can see in this article; Second, subjective feelings, talk about personal feelings in activities.

Finally, add two points:

1. All preparations should be gradual, steady and not chaotic, and all departments should perform their duties. Plan first, then do it, and the result will be natural.

2. always prepare plan b to avoid being in a hurry in the face of unexpected accidents.

Postscript:

This paper mainly analyzes the key points in the activity as a whole, and tries to reduce the probability of overturning in accident-prone places due to insufficient preparation during landing. The standard of success of the activity is not only the successful completion, but also the result of the activity, to see whether the established goal and the original planning requirements have been achieved.

By who? CQASO data platform? Sorting and forwarding