Some people like Audi, while others like Mercedes-Benz. How would you choose?

Audi or Mercedes-Benz, which one will you choose? Such a question is like if there is a 50-dollar bill and a 100-dollar bill on the ground, which one will you pick? If possible, then of course choose both together! Of course, if you have to choose one from the other, whether it is Audi or Mercedes-Benz, I think as long as you choose the one that suits you, it is the best. There is no good or bad, only whether it is suitable or not! If there are only good and bad choices in the car market, then there is no need to have so many car brands and car models. It is precisely because of consumers with various needs that there are so many cars. Make and model.

Whether you choose a Mercedes-Benz or an Audi, the most correct choice is based on your actual needs. Now let’s talk about the two brands of Mercedes-Benz and Audi! Brand cultural heritage.

The two brands of Mercedes-Benz and Audi are two of what we usually call the top three German brands. The other brand is BMW, commonly known as BBA. As three typical representatives of German cars, they are both peers and competitors, and they are also the car series that many consumers like to compare with each other. Let me give you a vivid metaphor or joke: Audi thinks that it is on the same level as BMW; BMW thinks that it is on the same level as Mercedes-Benz; and finally, Mercedes-Benz thinks that it is on the same level. This joke may seem like a joke, but if you think about it carefully, it actually vividly illustrates the differences between the top three German teams.

Take Mercedes-Benz as an example. As the originator and inventor of automobiles, Mercedes-Benz undoubtedly has a stronger brand cultural heritage; in terms of automobile technology, Mercedes-Benz is both a pioneer and a leader. We can also see from its advertising slogan that Mercedes-Benz's advertisement also says the same: The inventor of the car invented the car again. Such an advertising slogan is not something just any car brand can say. As for Audi’s slogan: Breaking through technology to enlighten the future, compared to Mercedes-Benz, there is a gap in terms of momentum and positioning. If Mercedes-Benz is the pioneer, then Audi is the latecomer; but will the latecomer What about coming from behind? At least for now, not in the short term. Brand positioning.

In addition, there is a popular saying in the automobile industry: drive a BMW and ride a Mercedes-Benz. It can be said that everyone knows it and everyone knows it. We can also see the brand positioning and style characteristics of the two brands. BMW focuses on sports and control, Mercedes-Benz emphasizes luxury and comfort, and Audi is more technological and fashionable. Of course, there is no clear distinction between these three brands. It can also be said that there is me in you, and you in me. Whether it is control, luxury and technology, the top three German brands should be said to be not bad, but their respective profiles. The focus is just different. Moreover, these three style characteristics are not so-called good or bad. For different consumers, it is best to choose the one that suits them. Technical comparison.

Finally, from the perspective of the brand's technical system, R&D reserves, etc., Mercedes-Benz and Audi also have their own merits. Whether it is engine technology and reserves, transmission technology, or four-wheel drive technology, etc., the two are very strong and very similar. Whether it is a performance version or a family model, the two brands can be said to be at par with each other, each with its own merits. It’s just that the technology research and development or pursuits are different depending on the attributes of your own brand. Some people like it, and some don’t. It’s all normal! To sum up, as luxury car brands, Mercedes-Benz and Audi are both very representative and distinctive brands. Mercedes-Benz has a deeper brand culture, stronger brand influence, and more emphasis on luxury and comfort; Audi is younger, fashionable and technological, and as a latecomer, it has an impressive momentum. Both Mercedes-Benz and Audi are strong players in the automotive industry. I think there is no good or bad. It is best to choose the one that suits you.

The above opinions are only personal opinions. Everyone is welcome to communicate, share and learn together. Thank you all.