Cadillac CT5 performs well in face value, why is the sales volume so poor?

As the successor model of ATSL, Cadillac CT5 was highly anticipated at the beginning of its listing. Cadillac had hoped to take the lead in the competition with mercedes benz c, BMW 3 Series and Audi A4L with the most comprehensive product strength, but it didn't last long. After a short period of sales growth, it now falls back to a low level, and only 1000 vehicles were sold in March and April respectively. Compared with its competitors, it is almost meaningless. Is it because the competitors are too strong or the internal strength is not in place?

First of all, the most concerned power part, Cadillac CT5 is still equipped with a 2.0T engine, but the power data is slightly conservative compared with ATSL, but in general, 240 horsepower is not a crane tail in the same class. After all, the high power of Series 3 and A4L is at this level. 10AT gearbox is not as perfect as ZF, but it is still very attentive in power transmission. So in this way, power cannot be the reason for the decline in sales. From ATSL to CT5, the layout of front vertical plus rear drive is also a selling point for friends who pursue driving pleasure. Turn off ESP and enjoy the ride, but you may need to prepare two more tires.

Let's talk about the appearance. The first impression of CT5' s front face is a bit fierce, which also meets the design requirements of many sports cars. After the thin headlights are turned on, they echo the daytime running lights below, showing a line shape, full of technology and good recognition. The net uses a large area of black honeycomb grille, as if to tell others that I have hidden dangers. Please don't come near! The shape of the tail has a little slip back design, giving people a strong sports style. It can be said that in appearance, CT5 combines fashion and sports well, and few young people don't like it.

The materials and workmanship of the interior also meet the level of luxury brands and prices. At least compared with the same level, it will not become a place for people to vomit. There are also top models, and the luxury attributes are unobstructed.

So what caused the waterloo of sales? Needless to say, I believe many consumers can guess that the marketing strategy of exchanging price for market starts from ATSL, which makes consumers? Dare not buy? Become the biggest reason for unsatisfactory sales. From ATSL to CT6, it dropped by 70,000 to 80,000 in a few months. Big sale? This makes many people wait and see forever, thinking that the best price of Cadillac is next month, and now it will cost a lot of money. This has long been a solidified thinking concept. Isn't there a joke that you can buy a new Cadillac after buying a 3 Series for two years, which indirectly shows that the price of CT5 is unstable. Even during the transition period from the 5th National Day to the 6th National Day last year, a lot of news said that 1.5 million ATSL bare cars could be taken away, and the mid-level cars of luxury brands sold cabbage prices and started to go to the golf and Civic markets, which was actually a joke.

As mentioned above, CT5 is fully equipped, but I'm sorry, this kind of technology configuration is only available for top models, which is very insincere. As we all know, for mid-level cars of luxury brands, few people buy top models, and generally buy middle and low models. Cadillac's pricing and configuration strategy also aggravated the decline in sales.