How do websites such as Zhihu, Jianshu, and Douban that are more literary and artistic websites accumulate users?

The popularity of this type of website comes from two aspects:

1. Internet celebrities: Among the above three websites, Douban is naturally the one with the most Internet celebrities, such as the earlier Wanwan, Zhang Xinyuan, Nansheng. After a series of beautiful photos were forwarded by major websites, when people see the photos and feel interested in this person, they will naturally look up the information. Once they look through it, they will know, oh, it is from Douban. Including there may be fans and unscrupulous people in the future, but regardless of whether this Internet celebrity is popular or not, it is harmless to the popularity of the website. When people talk about it, they will say, "Oh, that Zhang Xinyuan, she is a pretty girl." "Child, I heard that Wanwan and I used to be good friends, but the one who got into a big fight later was both an artistic young man from Douban" or "Oh, that Nan Sheng, the photos are pretty good, and there are more TV shows now. I don’t think it has the aura as shown in the photos, the people on Douban are all idiots and that’s why they are shouting so loudly.” You see, regardless of good reputation or bad reputation, you are finally famous. As a result, the click rate and praise rate are rising steadily.

2. Articles and jokes: I don’t know if the poster reads Weibo. As the current mainstream platform, there are often Weibo Vs, celebrities and the like. Screenshots of classic answers on Zhihu, Post it as a joke. The people around me and I learned about the Zhihu website because of the classic answers on Zhihu. The only difference is that I saw it on Weibo on my own, while some people around me heard about it as a joke, but the content is similar. , in short, it is an interesting answer. People who have never heard of it are accepting these soft advertisements on Weibo and in their daily lives. As a result, the click-through rate and praise rate are also rising.

Based on the above, if the poster wants to learn from Zhihu, Jianshu, Douban and other websites to promote the new website, here are a few examples:

1. Put in hard advertising: direct Find recommendations from big V accounts; or add ads on major portals.

2. Learn from soft advertising: You can launch a series of activities to promote the popularity of the website by promoting individuals; or place soft ads (compiled jokes, etc.) on Weibo Vs.

The above is purely hand-made, I hope the poster will adopt it.