How to talk to your grandson like a grandma?

1. Grandma has recently caught up with the fashion and insists on her grandson teaching her how to chat on QQ. On this day, grandma pointed to her grandson’s QQ friends’ avatars and asked: “What do these colored ones mean?” The grandson explained: “These are friends who are online.” Grandma asked again: “What about the one that jumps around? "The grandson replied with a smile: "That's someone talking to me." Grandma pointed at a few friends who were not online and asked, "Are these gray-headed people gone?" When the grandson heard this, Surprised, she asked, "How did you know?" Unexpectedly, grandma showed a disdainful expression and said, "The black and white photos have been hung up, they must be gone." 2. The rising sun showed a smiling face on the top of the mountain in the east, and as soon as the plane Fly towards the sun. When the old lady saw it, she stamped her feet in fright, pointed at the plane and shouted: "Fly higher, fly higher!" The plane flew by, but the sun remained the same. The old lady sighed: "Today's young people are too reckless. If I hadn't reminded them, they would have hit the sun!" With the development of the Internet, Quanjude is also trying to introduce external capital, online takeaways, mergers and acquisitions, etc., to achieve transformation. Purpose, but they are all unsatisfactory, thus knowing that the appeal of old brands to consumers will gradually decrease.

The catering industry has been growing year after year, but time-honored brands have gradually lost their market. What have they done wrong?

1. Most of the reasons why catering companies fall behind are because they cannot keep up with consumer demand

With the growing growth of young consumers, they have become the main force of consumption in a new generation. Army, a new wave of brands... Rejuvenation is the biggest problem faced by old brands.

Previously, the "Top 10 Global Consumption Trends in 2019" released by a global market consulting company showed that today's consumers will be more "self-centered" when purchasing, and they will be more trustworthy. Make your own choices and judgments, and desire more personalized products and services.

It can be seen that adapting to the times, respecting consumers and respecting the market are the business choices of catering people. For old... brands, the rejuvenation of the brand lies in injecting fresh vitality into the brand, so as to find resonance among young consumers and form a wider radiation effect.

So whether it is in terms of image, product, or atmosphere, time-honored restaurants... need to let go of the fixed mentality of waiting for customers to come to their door, expand a diverse consumer group, and cultivate potential fans in the future.

2. The products are concentrated and similar..., thus giving consumers the impression of a "breakfast shop" and "New Year shopping street", which limits the development of the brand

If the restaurant wants consumers to If you are willing to promote your brand for free, you must create a "hot product" that will leave a lasting impression on people's mouth and have endless aftertaste, because "hot product" is a powerful tool to create brand reputation.

After creating a "hot product", you need to add information value to the product, such as beauty, taste, story, or symbol implantation, etc., to add as much information value as possible to the product other than functions.