How can a layman do a good job in home textile business?

Now is the era of amateurs playing experts. Why? Because the only constant in this world is change, in a rapidly changing world, the experience that many experts rely on for success may become the biggest obstacle to further progress; The shelf life of experts is getting shorter and shorter. If experts can't keep pace with the times, they will soon become amateurs. An old swordsman who has been in the Jianghu for a long time is not afraid of a master who knows himself and himself, but a novice who has never held a sword. Most of them don't play cards according to the cards, and they often make strange moves. Their only goal is to win.

Just like Li Ao's joke, when young, boys care about size; When young, men care about length; When you are old, old people care about hard and soft. Similarly,

Consumers' concerns about home textile products are also changing. From the time point of view, 85 years ago, people were concerned about whether you had a product, whether you could sell it, whether it was good or bad; 95 years ago, people were concerned about whether it was good or not. Your products are of good quality and there is no shortage of supply. Before 2000, people began to pay attention to whether it was worth it. If your product can make people feel value for money, the market is not a problem. Now, people are more concerned about the quality of your products. If you can't be liked, it's really hard to sell. Now many families already have home textile products. How do you convince them to replace them? How do you make them feel that they will regret not buying now? It used to sell products, but now it is more about selling feelings and dreams.

Consumers' demands and standards for home textile products are also changing. In the past, they simply bought a quilt or sheet, but now they buy it in sets. I used to choose good-looking ones, but now I pay more attention to the overall matching with the home environment; In the past, low-end products were the first choice. Now, even people who are not very rich will reluctantly buy more expensive mid-to high-end products in order to catch up with fashion and trends, so as not to fall behind; In the past, when people got married and moved to a new house, they would seriously buy or replace home textile products. Now, in order to improve their quality of life and taste, they usually buy what they like when shopping.

A layman can still be a boss easily.

When IBM, once the world's computer boss, transformed, Guo Shina, who knew nothing about computers, finally stood out from many global operators. It is this complete layman who saved IBM from the hardware trap, focused on providing computer technology solutions, and once again created the miracle of elephant dancing.

When HP came to the same crossroads, the new general manager who led HP out of the predicament was also a complete layman. The important work of the general manager every day is to walk among the employees, communicate with each employee attentively, discuss and brainstorm, and * * * find ways to get out of trouble. It is this modest modesty and * * * learning that makes HP rise again.

There is an open secret, that is, Ma Yun, the president of Alibaba, was originally only an English teacher, but he was an out-and-out layman in computer software. His computer skills are no different from those of ordinary people, that is, surfing the Internet, reading materials and sending emails, but this has not prevented Alibaba from becoming a leader in the it industry.

There is also a well-known secret, that is, Shi Yuzhu, who was born with health care products, can actually do well in the online game industry and be promoted to the new richest man in China. Furthermore, Shi Yuzhu is only a hardcore online gamer, with more than one million super gamers at the same level in China.

Dealers choose home textiles first by choosing a business, a profitable business. Since they are doing business, their position is to be a good boss. So, how can they easily become bosses? There is a boss in Japan who manages an enterprise in good order by doing only three things that anyone can do every day. When employees go to work, he waits at the door early and bows and smiles at every employee. The employees are well treated, happy, comfortable and efficient. When the employees are busy with their work, the boss picks up the fishing rod and goes fishing. When employees eat at noon, they can eat fresh fish caught by the boss himself.

The food is good, the food is delicious, and I appreciate the boss's kindness, so I will work harder this afternoon. At this time, the boss drove alone to have tea and chat with his old friends. However, when the employees get off work, he will wait at the factory gate early, bow to every employee who leaves the factory, say "thank you", and all the employees go home happily with a smile. This case shows that being a boss is about managing people's hearts and humanity, sincerely respecting employees, caring for employees and moving employees, and employees will do a good job instead of themselves. After all, the boss's ability is only one person's strength; If all employees are turned into bosses, what magic will it produce! Amateurs can still work miracles.

Deng Xiaoping once said: "No matter whether it is a black cat or a white cat, catching a mouse is a good cat." Similarly, the ability and level of dealers are not important. What matters is whether they can make money, and making money is the real skill. There is a home textile dealer who used to be in the clothing business. She has brought a lot of clothing business to the home textile industry. In fact, strictly speaking, she does not operate home textiles, but manages the home textile business as real estate, which is very similar to McDonald's business model. She chose a county-level city under the jurisdiction of Jiangsu Province, which is close to Shanghai, and chose a small commercial street with poor popularity in this county. She concentrated on representing eight home textile brands in high, middle and low grades, each with its own advantages and characteristics. They appeared in the form of brand stores, which not only revitalized the commercial street, but also eliminated the local home textile consumers through the advantages of the cluster, and all gathered here. Many people don't know all the brands here.

The distributor of Yaguang home textiles in a certain place used to be in motorcycle maintenance business. He is very aware of the 28 th rule of marketing and knows that 80% of his profits come from old customers.

Better understand the importance of good word of mouth. Turning to the high-end home textile business, his strategy is very simple, that is, to open a specialty store in high-end residential areas, do membership marketing, protect every customer, provide customers with home textile solutions suitable for their home environment, and let customers know whether they are careful or not. Today, he started from one store and has opened three stores in just one year.

Haomenglai Home Textiles has a very special dealer somewhere. He only does group buying, not retail, and does not need to open a store, but only needs a warehouse. He saved the cost of opening a shop and spent it on drinking tea and chatting with local people. The purpose is to master information and relationships, what activities will be organized by local governments and associations, and what celebrations will be held by local enterprises. He can find the decision-maker in advance through his own network resources, get through the joints and move the library directly. It is through this mode of operation that his annual sales exceed two million.