Reading Notes on "Can You Learn Haidilao"

After reading a famous book, I believe everyone has gained a lot of knowledge. Why not calm down and write down reading notes? Do you want to know how to write reading notes? Below are the reading notes I compiled for "Can You Learn Haidilao"? Everyone is welcome to share. "Can You Learn Haidilao" reading notes 1

Choosing this book was actually very accidental. When I was looking for biographies of people I wanted to buy at Boku Bookstore, I discovered this book through a referral. Book. Because I just had hot pot recently, I picked up the book out of curiosity and started reading it. I couldn't help but read several chapters. Finally, due to time constraints, I just bought it and read it carefully.

This book has a different perspective from the "The Biography of Jack Ma" and "The Biography of Ren Zhengfei" that I read before. It analyzes Haidilao's profit model and entrepreneurial history from a third-person perspective. What surprises me is that the biggest difference between Zhang Yong, the founder of Haidilao, and most of the founders I have come across is that Zhang Yong graduated from junior high school, has no entrepreneurial capital, and does not have enough connections. Haidilao's registered capital is only 8,000 Yuan, which is less than half of Ren Zhengfei’s Huawei. At first, there were only 4 people in total. According to Zhang Yong’s words: “Haidilao’s customers are attracted table by table.” My personal understanding should be that Haidilao provides differentiated services to guests at each table. I spent a week reading this book. After reading it, I admired Zhang Yong very much. I will share roughly his entire entrepreneurial experience.

Haidilao’s initial registered capital was only 8,000 yuan. There were 4 employees plus the boss. The restaurant was not large and could only accommodate 4 tables. But their service is very special and their ideas are also very novel. At that time, they pioneered Sichuan's first Chuanchuan Hotpot, which was inspired by Malatang. With his excellent reputation, Zhang Yong earned his second pot of gold. After that, they expanded the area, recruited more personnel, and gradually got on track. The next step is to develop Haidilao soup base. All Haidilao's sauces are developed in-house, and the dishes are purchased and distributed in a unified manner. It stands to reason that the technical content of a catering company is very low, and there are many hot pot restaurants of the same type on the market, but why is Haidilao unique? Every time I go to eat Haidilao, I have to wait in line for a long time. Zhang Yong's success lies not only in the taste of hot pot, but more importantly in his business methods.

The biggest difference between Haidilao’s waiters and those of other restaurants is their “rights”. Haidilao’s waiters will give certain “discounts” based on the actual situation of each customer. For example, if it’s the customer’s birthday, they will receive an extra If you give a dish as a gift or give a discount to a customer, the more elaborate ones will go to the cake shop next door to buy a cake for the customer on the spot. Most of Haidilao's employees are from the same village or nearby villages. Through the old-to-new model, employees who meet Haidilao's requirements are quickly trained.

My biggest experience after reading this book is Zhang Yong’s delegation of power in the enterprise. This is a very big test for catering companies, because a slight purchase action can cause the boss to lose money in minutes. Tens of thousands of dollars. Therefore, Haidilao's model is something that many catering companies cannot learn. Even if they learn it, they cannot stick to it. Haidilao has created a miracle for catering companies, that is, differentiated services. This concept is generally more common in the financial industry, while catering often focuses more on taste and price.

It is estimated that Haidilao’s model cannot be learned, but Zhang Yong’s courage to decentralize power is worth learning and learning from. If you want to start a business in the catering industry in the future, you must first consider how to appropriately “delegate power”. "Can You Learn Haidilao" Reading Notes 2

Today I re-read the book "Can You Learn Haidilao" by Huang Tieying, and I gained a lot.

You may have heard of Haidilao, or you may have received services from Haidilao employees. Here, I will briefly introduce Haidilao.

In 1994, Zhang Yong founded Haidilao Catering Co., Ltd. in Jianyang City (county-level city). It rapidly expanded nationwide with a service differentiation strategy and won the favor of consumers.

For the catering industry, it is mainly affected by factors such as raw materials, taste, price, environment, location and service. These are several important links in the value chain of general catering companies.

For hot pot catering, it is difficult to form its own core competitiveness in taste. In fact, even the slightly famous hot pot restaurants all have similar tastes, so it is difficult to make a breakthrough. Moreover, the taste is easily imitated by competitors.

The prices of hot pot restaurants are more homogeneous, with the general price being 60-100 yuan. If prices are lowered, it will be difficult to ensure profits; if prices are raised, consumer psychology will be very unbalanced. After all, hot pot catering is a perfectly competitive market and price information is public.

In fact, several links in the value chain of catering companies are easily imitated by competitors. For example, Haidilao's services are differentiated, including setting up leisure areas, providing playing cards, taking care of children, free fruits, etc. No matter which hot pot catering company can provide these things, they can also provide more additional services.

However, these are only at the technical level, and have not yet found the way to differentiate Haidilao's service differentiation strategy.

So, what is the key to Haidilao’s success?

Let me tell you my opinion: Most of Haidilao’s employees have junior high school education. If they are classified according to their knowledge structure, Should be at the bottom of society. However, Haidilao gives all employees a fair chance to compete. It does not use qualifications and academic qualifications as promotion criteria, but only values ??ability.

Most of Haidilao’s store managers are front-line employees. This is indeed the case. It is front-line employees who directly face consumers, and only front-line employees can truly understand the actual needs of consumers.

Ordinary employees of Haidilao can deliver food to customers, free orders, and receive discounts. This is something that many catering companies cannot imitate. This is related to the company's corporate culture. Haidilao provides employees with many opportunities for training and growth, and provides real help to employees and their families. This is something that cannot be learned in a while.

As the saying goes, there are a thousand Hamlets for a thousand readers. Our perceptions will definitely be different. If you are interested, take a look and write down your feelings and share them with everyone. "Can You Learn Haidilao" Reading Notes 3

I have been accumulating some management knowledge recently. I just put down "Haidilao, You Can't Learn". Strike while the iron is hot and talk about the most important insights.

First, impress employees. The ultimate implementation of management is people, people-oriented, managers treat their employees with strong empathy, and good service is when employees put their heart into it. If employees work hard for the company, they will naturally have good services and great output. Good service will realize: "Guests are taken table by table." Power and care are delegated to every employee. Employees regard the company as their own, and naturally care about the company, creating a good atmosphere.

Second, collaboration and division of labor. Colleagues and colleagues, employees and leaders. Using a mahjong idea, the practice realizes the "unity of responsibilities and powers, and we are all friends" mentioned in the principles of scientific management.

The book uses a large number of touching stories to introduce the purpose of Haidilao. Treat your employees like family and let them free their brains to solve problems that cannot be solved by systems and processes.

Although there are a few disappointing people, most people are trustworthy. Establishing high-voltage lines, using people in the same circle, and familiar with each other will make everyone aware of being supervised. This reduces the institutional cost of management. Also mentioning Freakonomics, there are arguments about trust.

Haidilao has formed its core competitiveness by improving high-quality services. So the core of Haililao is people, how many suitable people there are. How many stores have been opened? The problems encountered in the process of expansion are all human beings. Managers should always maintain a sense of urgency and find solutions in a timely manner.

The author’s final conclusion: Management is actually more focused on art. Management methods and systems are a set of mature theories, which give every manager a ruler in his mind, but are actually not very helpful to managers.

The actual problem that managers have to solve is how to make every employee feel fair and fulfilled.

Management is ultimately about managing people. No one is the same, the environment is the same, and the company is the same. Management is specific. Action is greater than knowledge, and management must learn from the practice of its own industry. Ask questions, you can’t learn Haidilao.

Finally, I will post a page with more practical significance:

Restaurant management seems simple, but it is not. The service of a restaurant is a systematic project, including procurement, kitchen, front office, door greeting, cleaning, and cashier. Good service must be a seamless connection between all links. Under the premise of division of labor, there should be no division of labor. Home.

For example, a cleaning lady has just finished cleaning up and is going to clean up in other areas. At this time, a customer happens to want to add beer, but there is no waiter nearby. At this time, should the cleaning staff put aside their duties and get drinks for the guests? Or should I ask the waiter who is busy elsewhere to get it? For another example, the chef's job is to cook and serve dishes, but at this time the table is filled with leftovers from the guests, and the waiter in the front room is too busy to clean up, should the chef help?

These two examples represent the core issue in enterprise division of labor—how to cooperate after division of labor? Marginal issues, who is responsible? Business schools classify this kind of problem as organizational behavior, and there are dedicated teachers to teach this kind of course. However, I have never met any teacher who teaches organizational behavior who can explain this issue as clearly as the following Haidilao employee in his twenties.

He is Xia Pengfei from Haidilao Shanghai Fifth Store, he said.

“We Sichuan people all like to play mahjong. I think as long as we use half of the spirit of playing mahjong, the cooperation between our departments will be seamless. I used to like playing mahjong, but now I don’t have time. But I often think about the biggest similarities between mahjong and our work.

“If you think about it carefully, playing mahjong actually contains the essence of success in all enterprises. No job is done by one person alone, it requires collective cooperation. For example, if you sit across from me and you shuffle the cards, and the cards fall at my feet, who will pick them up? Of course I picked it up! Because if I pick it up early, I can start early; if I start early, I can win money early. So when playing mahjong, no matter who drops the tile, someone will pick it up as soon as possible.

"But at work, you made a mistake, why should I help you? If you dropped it, you must have picked it up, what does it have to do with me? But Haidilao is our home, a When people make mistakes, it actually has something to do with everyone, so why can’t we use the spirit of playing mahjong to work?

"Mahjong players are never late. They agreed to be late at 8 o'clock, but they just arrived?" At 7 o'clock, three people arrived first. The other person was on the road, and these three people called and urged them to come quickly. One of them is missing! That person dared to say: What's the hurry? Isn't it 8 o'clock? As a result, I was usually reluctant to take a taxi, so a taxi came right away. When I looked at the watch, it was only 7:30. The first sentence must be: ‘Sorry, I’m late. '

"Why did you say he was late? Because everyone else arrived earlier than him.

"In addition, it was agreed that the game would end at 12 o'clock. Before 12 o'clock, someone must raise the flag. Hand asked for 'overtime'. ‘I’m really sorry, I lost too much tonight, let’s play another round. ’ Just fight once and for all. If you win, others will lose. I’m sorry if you don’t fight. So it is common to stay up all night playing mahjong. Moreover, few people complain about having ‘an extra night shift’ the next day.

"In addition, I found that people who play mahjong never complain about the working environment. But how picky are we now about our living and working environment? Why is the air conditioner in the dormitory too noisy? There is too much oil when washing dishes. It’s so hard to go to work. It’s so tiring. Have you ever seen a mahjong player say that the ceiling of the house is too low, the air conditioner is not cold enough, and the table is too dirty?

"Mahjong players are beaten with their hands covered in the winter, but they are shirtless in the summer?" Play; if there is no table, put the cardboard box upside down, put the board on it to become a mahjong table, put newspapers on the wash basin to become a stool, and the mahjong game is still in full swing. A brother came and said he wanted to invite us to a restaurant, but the four of us hurriedly said that we should wait for another day. But can we do it at work? We couldn’t do it, but we did it playing mahjong.

“There is another place that I think is magical. When playing mahjong, you can feel the cards with your hands.

Ninety thousand and seventy thousand, six and nine, what a small difference, you can actually feel it! Why? Because people who play mahjong are attentive, and those who are attentive can learn things. It may take a little slower, but sooner or later, they will learn it. I really admire people who play mahjong, it’s really about feeling it with your heart.

“Think about it, what would happen if we felt the work with half our heart?

“Finally, what I admire the most is that people who play mahjong never complain about others, only Find the reason within yourself. Have you ever seen a person who lost money playing mahjong say: "Oh, you are so stupid. Playing mahjong with me is like robbing me of money." '

"Those who lose money will only say: 'I can carry it easily.' Go to the bathroom and wash your hands as hard as you can. When you come back, touch someone who is good at it, and then use someone else's lighter to light it. Take a cigarette and take a puff, but you will never complain about others."

What a Xia Pengfei! I read Xia Pengfei's article in Haidilao's internal magazine several times, and I couldn't help laughing every time. I will use this joke in the Peking University MBA class. Thank you in advance! "Can You Learn Haidilao" Reading Notes 4

I just graduated from high school a month ago. I only understand that life in school is indeed the simplest, but my understanding of society is only limited to the most superficial level. . I spent a day reading the book "Haidilao, Can You Learn?" today. I can't say that I have a comprehensive understanding of the enterprise, but it is still relatively profound.

The article begins by saying that some people say that those born in the 1980s and 1990s are the beat generation, but those born in the 1980s and 1990s in Haidilao have long since become the pillars of society. Yes, the vast majority of people born in the 1980s and 1990s are only children. Compared with our parents’ era, the material life we ??get is incomparable. We don’t have to worry about food and clothing. We all have the opportunity to understand higher education, but under the sea Those born in the 1980s and 1990s all come from remote rural areas. Their family background is not good and their education level is not high. In order to improve their family situation, they are forced to work in the city to reduce the burden on their families. They all face difficult living conditions, but Haidilao takes in this special group, allowing them to find confidence and reshape a new outlook on life.

The core issue in the division of labor in an enterprise is how to cooperate once the division of labor is completed, and who is responsible for a series of marginal issues that may be involved. To be honest, every success or failure is interconnected, and the fault is not caused by any department or person. Just like the last time the principal said that a student dropped a book at school, the student's parents called all the school departments, but no one told her that the book was actually in the classroom. Undoubtedly, the parents must be very angry. We cannot push it aside at this time. Which one is at fault? Each of us has a responsibility, and each of us should reflect on it. To put it simply, this is just like playing mahjong. No job is done alone, it requires teamwork. There is a saying that is right, people who play mahjong really feel it with their heart, so if we carry forward half of the mahjong spirit at work, it will definitely bring different gains to ourselves and the company.

As the saying goes, God is fair to everyone, but this fairness often depends on the day after tomorrow. The employees of Haidilao are different from many city residents. Their fates were completely opposite from the beginning. But they understand one thing. Although they cannot choose their origin, they can choose to keep learning and thus change their destiny. The article writes about a rural woman named Xie Ying. She has not read any books, so her education level is relatively low. At first she was only qualified to work as a food waiter, and then she was transferred to work as a staff caterer. Xie Ying has no cooking experience. , facing the risk of being expelled, she continued to study and ponder, and finally gained everyone's recognition. It was really because of her diligence, meticulous approach to work and her spirit of continuous learning and pursuit of improvement that she was appreciated by her boss and eventually promoted her to the lobby manager. Now she is the manager of a residential complex. The so-called people are alive, the environment is dead, and I have gained a lot of capital. Why not try to learn more to create a happier life for myself.

"Haidilao Can You Learn" Reading Notes 5

Haidilao employs many migrant workers who have left their hometowns. In addition to providing relatively stable living conditions, it also provides them with training on how to live in the city and various jobs. Skills, such as employees working in Beijing, Haidilao is worried that they will get lost if they are not familiar with the streets in Beijing, do not understand the rules, and will be looked down upon by the city people, so Haidilao’s training is not only about work content, but also includes How to read a map, how to use a flush toilet, how to take the subway, how to pass traffic lights, how to use a bank card. When employees feel respected and truly survive (they are all simple in nature and easy to be molded), then they all know how to be grateful. They are grateful to Haidilao and apply this gratitude to serving customers. All my gratitude will be used in Haidilao’s operations.

So when the business of a certain store is not good, they will take it as their own business and spontaneously "grab customers". To catch customers, they mean going to the streets to hand out leaflets, promote them, or even go to Go to the neighboring store to catch customers. The culture of attracting customers has been integrated into the blood of Haidilao people. Since there was no money for advertising in the early days of establishment, all customers were captured table by table. Haidilao's service is much better than that of ordinary hotels, and many guests will praise Haidilao's service in turn. Such recognition and praise have once again inspired Haidilao's service to continue to be maintained.

Here is a story about serving customers with heart from the customer's perspective:

Business was particularly good on Saturday night. At 7:30, a customer named Xu came to the private room 3 at 7:30 and ordered one. Quail eggs, when I put the quail eggs into the pot for them, I found that Xu’s mother put the shredded radish on them into a bowl to eat. I felt that she must like eating radishes, so I immediately called the serving room and asked them to cook them. Then I took the shredded radish to the condiment table and put some seasonings on it. When I brought the mixed shredded radish to the table, they were surprised and said we didn’t order shredded radish. I said I guess my aunt likes it. Eat shredded radish, I specially made a plate for my aunt to eat, I don’t know if you like it or not. Aunt Xu said, how do you know that I like to eat shredded radish? I said I just guessed. Of course they were very happy while eating, praising me and asking how I mixed the shredded radish. Finally, Uncle Xu asked for a bowl of rice and mixed the soup from the shredded radish plate into the rice and ate it. He said it was the most delicious thing he had ever tasted. They came here three times in the next month and introduced friends named Cai He and Yang to have dinner.

Except for financial and technical staff, staff in other positions must start from the grassroots level (waiters) and gradually rise to the management level. Therefore, the loyalty of these managers and their management of the grassroots level are relatively in place. Because they come from the grassroots level, they have a clear grasp of the details of many things. If something goes wrong, they can find the root of the problem relatively quickly. It can be said that Haidilao's premise is basically a service based on managing people's hearts. However, the limitation of relying on managing people's hearts is that it will gradually become uncontrollable when the market becomes too big. Zhang Yong (the founder of Haidilao) said, "Others think that Haidilao is very good now, but I often feel that there are many crises. In the past, there were only a few stores, but I could manage them myself. I could solve the problems of each store in a timely manner, and I also understood the situation of cadres." They all know everything. It doesn’t work anymore. So many stores have to be managed by grassroots cadres. Some very serious problems cannot be discovered in time. In addition, Haidilao is now famous and many colleagues are imitating us, so I am always worried that maybe we, the ten A few years of hard work will be ruined in one day.

I can also feel this in Starbucks’ “Inject Your Heart”. It’s like a circle. The circle closest to the center is closest to the founder’s idea. As the circle gets bigger, the center of the circle becomes bigger and bigger. The outermost circle also has the least control and attraction, so there is often dissociation. This is probably also the importance of corporate culture construction and system construction, and it is also probably the reason why more and more small but beautiful companies exist. , probably has his own mental mysophobia, and would rather be small than mixed with impurities. The book writes a lot about how Haidilao thinks about its employees, how its employees think about its customers, and how it overcame some difficulties in the early days of its establishment. It is indeed quite touching and a quick read. You can still read it when you have time.

Finally, I got a folk remedy to treat athlete’s foot:

First soak your feet in hot water, dry your feet, wipe off the water, and then apply toothpaste, be sure to use white paste Ordinary toothpaste, don't use the transparent one, wash it off with water after three minutes, then you will feel your feet are refreshed, the swelling has subsided, and the itching has stopped. Continuous use will have better results. If you persist, you will have The joy of recovering from a long illness. "Haidilao Can You Learn" Reading Notes 6

The book information basically introduces the superiority of Haidilao's corporate culture; the superiority of service. This reminds me of the book "Haidilao's Management Wisdom" The superiority of management is unremarkable. In fact, in many companies, everyone is talking about corporate culture, and many companies are fully focused on building corporate culture. However, it is obvious that many companies really have not learned Haidilao.

As an outsider to Haidilao, I wonder whether Haidilao is really fair and treats every employee fairly, whether it really makes employees feel the warmth of home all the time, and whether it really makes their Employees have the happiness and joy they pursue at work. Let’s not delve into it for now. What I want to say is: As a very successful company, Haidilao has many things that we really haven’t learned. One of the strengths of Haidilao that everyone has not learned. : Haidilao understands the effectiveness of advertising and the charm of silence or even sound at this time. In fact, as far as the book "Haidilao's Management Wisdom" is concerned, compared with other business textbooks, I feel that it does not have much new ideas in management, and it is also some clichés, because no one is very familiar with the essence of real business management. I think that using "Haidilao's Management Wisdom" as a business school textbook case and "Haidilao Can You Learn" to be widely marketed are Haidilao's publicity purposes, because it is not difficult to imagine: if someone reads After reading this book, shouldn’t he go have a meal; shouldn’t he feel such a superior service concept? The second strength of Haidilao that everyone has not learned: Haidilao can just catch you who come to consume and let you understand What is true? Don’t look at advertisements to see the efficacy. A perfect experience will always guide you to keep patronizing. You can’t refuse to patronize, and many people can’t help but introduce Haidilao to their relatives and friends. In fact, that kind of superior service is the fulfillment of promises, and the fulfillment of promises is after-sales service.

To sum up, here’s my humble opinion: What’s so clever about Haidilao is that it not only plans the cheap advertising just right, but also makes the sales operations magnificent, and also makes full use of the after-sales service. . "Can You Learn Haidilao?" Reading Notes 7

"Can You Learn Haidilao?" I read this book on the recommendation of a friend. It is written by Huang Haiying. The full text focuses on why Haidilao Laodeng has become a dark horse in China's catering industry and what its charm is.

I finished reading it in the afternoon of one day, and I was deeply touched, because it is admirable that a humble Malatang shop can achieve what it is today. The article uses short stories to introduce the service innovation, performance incentives and authorization mechanism of Haidilao Hot Pot. It quotes a large number of works and original words of grassroots employees, which is very specific and vivid. What impressed me most was the initial establishment and service reputation of Haidilao. The boss Zhang Yong originally set up four tables in Jianyang County, Sichuan to make a living selling spicy hotpot. He didn’t know how to make soup or stir-fry ingredients, even hairy tripe. I don’t know anything. In such a situation, I can only survive by serving with a smile, serving food faster, and making customers more satisfied. In one year, I made 200,000 spicy skewers and earned 10,000 yuan. . In the initial difficult environment, he slowly survived and did better and better in the future. This is inseparable from his hard work and spirit of not being afraid of hardship. If he met other people, he would have given up long ago. . Moreover, most of the employees hired by Haidilao are from rural areas, with low academic qualifications and little knowledge. However, they have a spirit of not being afraid of hardship and an attitude of wanting to change their destiny with their hands, so they succeeded.

As a catering industry and a service industry, good service naturally plays a key role. Haidilao's service can be said to be better than that of a five-star hotel. People who have eaten there are willing to experience it again. Their exquisite and creative service, even the second, third, fourth time... a sincere smile and a caring greeting from the waiter will make the guests feel extremely warm.

Although everyone is talking about how to serve and customer satisfaction, the ability to truly provide good service is not something that can be said, but is achieved bit by bit, day by day, through persistence, practice, and innovation. of. Today's society is a rapidly changing society. Everyone's thoughts will continue to change with the progress of society. Everyone's needs and tastes are getting higher and higher, becoming more and more excellent, and becoming more and more special. Therefore, grasping the needs of customers and creating personalized services plays a vital role in the competitive industry. Haidilao is a leader in the catering industry.

Relating to ourselves, as a toll collector, our service targets are drivers and passengers. The success of Haidilao is what our service industry needs to learn. Nowadays, highways are no longer new. More and more people choose to travel on expressways, the mileage of expressways is getting longer and longer, and the road network is becoming more and more developed and dense. In 20__, a new policy was introduced to remove toll stations at provincial boundaries, so what we need to learn is also It is constantly being updated, which requires us not to be afraid of hardship and to study more. Combining our own characteristics and advantages and striving to create better services is what we need to do most at the moment.