How to write a soft article that can drain?

How to write a soft article? While emphasizing original articles, Seo should skillfully form soft articles, so as to better play the role of drainage. I have actually screened the content of this topic several times, but I just can't think of any title to publish. Until I thought of a word that is often quoted by everyone: the title party, which Baidu Encyclopedia explains: the title party uses all kinds of creative titles on the Internet to attract the attention of netizens. But my own understanding is that we should not only use creative titles, but also have sincere content. The word "sincere" is often more convincing than the fancy title and the content of "No urine point". This is what SEOer needs to keep in mind when writing soft articles.

The topic is soft eyes.

First, "Title * *"

When writing soft articles, we should first consider whether the content we have worked so hard to write can be known to users, especially if it is published on important platforms, and whether the title can guide users to read it. Let's start with our purpose. The most direct purpose of writing soft articles is:

1. Attract and guide customers to see our content.

2. Our content is convincing enough to trigger their overwhelming forwarding (similar to the reprinting of WeChat platform).

3. Enhance user stickiness

4. The ultimate goal is to transform the information power of soft text into expression.

So how to use skills? I remember learning a word called "headline * * *" before. The meaning of the headline * * * is very simple, similar to some words, such as how to look back, take stock, XXX's law and so on. It's just some well-known words. Using these words, combined with the key words we want to highlight as the title, can mainly attract users and be easily accepted by users, and the effect is really good. The purpose of using "Title * * *" to integrate keywords is to improve the natural flow, so that people with corresponding needs can search. Make use of "Headlines * * *" to enhance the attractiveness of headlines first, and then catch users' eyes to achieve our above four purposes.

Second, information power.

On a small scale, we can understand that gossip is like an interesting thing that suddenly happens to friends in life. Everyone will spread the news and share it. Then this funny thing became a topic. As a SEOer, it should be the same, but the scope and direction are somewhat different. We can learn about the topics that people are most concerned about at present through forums, blogs, WeChat, news clients, Baidu hotspots and other media platforms. Can we use this topic to create a title with our own keywords? The approximate combination is: demand/pain point+keyword+"title * *". You can adjust the front and rear positions through your own analysis.

Content is the soul of soft text.

First of all, we must understand that the information content itself is very large, and bringing the user's eyes in is the first step. The next step is to show the content clearly to users. The writing style of soft text is very different from the traditional advertising copy, so it must be introduced from the perspective of a third party. Just like a host on the stage, he must express all the contents to the audience from a neutral point of view. In the past, the traditional advertising copy was equivalent to what we often said, "Wang Po sells melons", and almost all users were not impressed after reading it. Good soft text can not only enhance the user's stickiness, but also bring you unexpected free publicity effect. Soft text can be divided into the following categories:

1, meditation, we can simply call it asking yourself and answering yourself.

You can also call it a question. Ask questions with a question as the core, and then ask yourself and answer them. Bian Xiao still prefers to use the topics around him as examples, such as "What is the core value of Dongguan SEO?" "Why does the company need SEO?" "What are the soft writing skills" and so on. To attract attention by asking questions. But it must be remembered that you should not be blind. First of all, your topic should be attractive enough, and your answer should be convincing and not illogical.

2. Story style, by describing the story.

The most direct example can refer to the recently popular "crowdfunding". Many products often don't have too many straightforward introductions, but combine the "story behind the product" to describe their background stories to users.

3. Emotions and feelings of life

The way of advertising that can impress people now is feelings, and feelings are also the pain points of users. Here, we can't use the word "feelings", but: "I am willing to put aside all business burdens and influence you with sincere feelings."

4. Traditional marketing and intimidation.

I put these two categories into one category, because the main function is similar, similar to "XXX sells crazy!" " ""If you are from XX, you must transfer ""XX actually found XX in XX "and so on.

5, news media style

Writing articles with news source corresponds to the information power mentioned above, that is, writing your own content with information power.

The soft ending played a finishing touch to the content.

Let's take the stage host as an example. With good support skills, at the end of the program, make an ending to arouse the buzz of users. At the end of the soft text, we are divided into the following categories:

1, summary (natural ending)

Don't elaborate on it with flowery words, just summarize it briefly.

2, echo before and after (let the content correspond to each other)

To put it simply, the content mentioned in the previous paragraph is more important, and it is deliberately mentioned again in the middle or at the end of the text to increase the impression of users and readers.

3. Point type (use a sentence or a paragraph to name the theme)

As I said before, the content of an article will be very much, so many users will slowly forget the theme and give users a deeper impression by point-by-point method.

Summary: Maybe many SEOer will struggle again. According to Bian Xiao, let's go directly to be Chinese teachers. As an old saying goes, the situation forces us to have no choice but to accept and learn. Because with the development of SEO industry, a qualified SEOer is not limited to the technical level. Only by combining technology with writing skills and persisting can we see hope.