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50 Secrets of Persuasion: Persuasion by Robert Theodini Noah Goldstein Stephen Martin.

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The world is a stage, and any slight change in lines will lead to dramatic differences.

There is a joke like this: comedian Hanni? Henny Youngman said of his stay last night, "What a big towel! Even the suitcase can't be stuffed in. "

In recent years, this moral dilemma has improved. Now people are no longer considering whether the hotel removes the towel, but whether to reuse the towel. More and more hotels are involved in environmental protection plans, and they persuade their guests to reuse towels to save resources and reduce detergent pollutants. Hotels often put a small card in their rooms to remind their guests.

Such a small card reflects a persuasive secret.

What kind of cards can achieve the best persuasion effect without any conditions?

Before telling you the answer, let's see how the designer of the card encourages guests to participate in environmental protection. According to the investigation of hotels, this card focuses on the importance of environmental protection, hoping to persuade guests to reuse towels. Everything on the card is a cliche. For example, the reuse of towels is conducive to protecting resources and preventing environmental damage and pollution. In addition, these cards will be accompanied by some striking environmental pictures, such as raindrops, rainforests and even reindeer.

Generally speaking, such persuasion strategy will have certain effect. A large manufacturer of environmental signs said that most guests would reuse towels at least once during their stay. It seems that the effect of these signs is still optimistic.

Nevertheless, psychologists are still looking for more effective persuasion methods. It seems that the roadside is "waiting for nothing" ...