Lecturer Training Camp Speech Day 3

Hello everyone! I'm Kui Zhang, a senior thinking lecturer.

You see, more than ten years ago, at that time, someone from our country went to Japan to work, and then came back and told me that Japanese fruits were sold by the piece. He told many people it was a joke, but now let's see if many fruits in China are sold by the piece.

So some things must be very advanced. In the future, we will go to a restaurant to eat, not the brand of the restaurant, but the brand of the chef.

We went to the hospital to see a doctor, not the platform of the hospital, but the brand of the doctor.

We invite designers to look at the designer's brand, so the future is no longer a channel, no longer a product competition, but this kind of personal brand competition. Therefore, we can sum up a sentence, all efforts without building a personal brand are false efforts!

I once coached a student, and he told me that I want to go out and change careers now. I said how many years have you worked here, and he said four or five years, so I asked him how many of all the customers you served in four or five years recognized you. He said I don't know, I said you would be a failure, so don't quit, just ask me to maintain it and turn them into your relationship. In this case, whether you start a business or jump ship, they will follow you. I said this is very important for your personal brand, for your personal cognition and trust.

Therefore, all efforts to build a personal brand are false efforts.

Then learn four dimensions, and no one outside speaks. This is something we are aware of, so we need to know why we must remember the thinking mode. Memory thinking model at least means that you can create some visual models, and others can't find the source. That's yours. They think you're good. You said that after so many years of thinking and some first-line research, I found that learning has dimensions and levels, but because no one told us, 99% of us lie in the first dimension.

The first one learned something:

All the students present, if you are a member of Fan Deng Book Club, please raise your hand. Excuse me, which class did you take in Mr. Fan Deng recently? Do you have any friends to share?

Excuse me, children, which book did Mr. Fan Deng tell you in this lesson? Who is the author? What's the point? You will find that in this process, many friends can't even remember the title, the author can't remember it, and the main content can't be said. Then we pursue learning, so its effect is not very good?

It is precisely because of our pursuit of learning that we have gained something. In the end, we have gained nothing in learning, and all of us have come to such a dilemma.

The second is the integration of learning and doing. In fact, you will find that today's society stresses the integration of knowledge and practice and advocates a lot. Why do you think it is?

Because in our culture, because we can't do it, it becomes a kind of domination in this matter.

For example, we advocate that human nature is good, because many people see evil and want to educate many people, so it has become the value of such a mainstream society.

So each of us should try our best to turn what we hear into reality.

There is also the reason why you can't live a good life after listening to a lot of sermons. For some reason, he didn't do it, and he didn't do it together. It's not that these reasons are useless.

The third one has expertise.

I contacted one of our second-phase members before and told me that I was interested in doing this finishing.

I said that you are interested in sorting out. Can you make yourself an expert in this field in China in a few months?

How to become an expert?

First of all, you have to register your own brand and register the trademark in the finishing. Then he registered.

Later, I said, you still have to build a set of all your own courses. You have to go to a teacher who is very good in this industry to get a certificate. You have to have this credit book, and then he did as I said. Now it has been opened to the eighth issue.

What is another pain point he encountered before? Just tell me that it costs me 300 yuan an hour to go to the client, and I am very tired to do this. Then I said, can you change this pay-per-view fee into your fee or let it be used for life? Later, I set a price of 6,543,800 yuan for my client and sold it as this partner.

Then he sold a lot of customers, and the customers introduced them to friends around him, and his fast partners gradually got up. Special thanks to me.

The fourth learning has come true.

So finally, what I want to say is the ability to learn to achieve. In this process, everyone often learns. First, as we interacted before, did you make money back?

If not, look at me. I have earned the tuition fees I reported before. This is the liquidity of learning.

Key node

In the era of industrialization, there was a character Henry Ford, who made great contributions. What is this contribution? In the past, he would find that it took more than a week for a dozen engineers to build a car. Later, he put these engineers in a certain order. They don't need to walk around here, but they just do a fixed process in a fixed position. Later, he found that they could assemble a car in a week and 90 minutes. This process did not increase manpower, nor did it improve technology, but only adjusted the order and workflow. Such great discoveries are called key nodes and key differences.

Because by adjusting the process and adjusting the order, this thing can get this result ten times.

In fact, in our daily life exam, as we all know, we have all tried. In fact, the review effect in the week of the exam is basically that the review effect in that semester is good. Why? Because of me, we know that the exam is coming, and all our experiences are focused on the preparation process, so the effect of that week will be good, because the exam is a key node. What I want to ask is, since we all have this experience, do we often give ourselves exams in our lives? Is there a node that often adds this kind of criticality to itself to make itself grow into 10 digits?

For example, the five steps of this study, explanation, demonstration, use, correction and repetition. Then I'm finished. Do you remember?

People generally don't remember it because we didn't have such consciousness for the first time. Then I'll tell you, I'll give you 10 seconds. Remember these five steps. If you can't remember them after the exam, you will be fined 200 yuan. Now, I'll give you 10 seconds to see the five steps of this study, and 10 seconds will come.

I believe everyone has basically remembered this 10 second. Why? Because I used a key node, if you can't remember how to reward and punish, this is the key node.

What is another key node? Many people may remember it on the spot for a short time, but will we remember it for a long time?

So here we want to visualize the content of this record, give it a sense of picture, and then make it unforgettable.

Then I made a jingle here. After reading it, everyone basically remembered these five steps, right?

Sister is demonstrating moxibustion to moxibustion insects.

You have this picture in your head, right? Sister is explaining, demonstrating and using, this moxibustion is correcting, and then the bug is repeating. In this sentence, it is absurd, it can cause us to remember the anchor point of this memory for a long time. This is also a key node.

So in every study, have we used such key nodes to make our study better?