Release two models at one time, and ask the world to make up for the shortcomings.

not only the M5 version, but also the M9 version.

It took Yu Chengdong only one day to switch from a stable technology model to a brand marketer model.

on April 17th, Yu Chengdong, CEO of BU, Huawei's smart car solution, officially released Huawei's advanced intelligent driving version of AITO Wujie M5 series (Wujie M5 Intelligent Driving Edition) at the new product launch conference of nova 11 series and the whole scene.

At the event site, he started the "Heaven and Earth" mode again. First, the car interfaces of some new cars at Tucao Auto Show completely copied the HarmonyOS cockpit, but failed to copy the essence, that is, software, systematic framework and ecological capabilities; Later, he said that Tesla's smart driving technology is not as good as Huawei's. "But don't laugh at Tesla, many companies are not as good as it."

in a word, an indiscriminate attack is totally different from the composure at the smart car solution conference the day before.

a big reason for the differentiation may be that the technology was released the day before, and some partners were present; On the same day, a new product was launched, and the new car is about to enter the market, and this product is very important for the world and Huawei.

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the latest figures show that in the first quarter of this year, only 11,659 vehicles were sold by the brand, which was significantly lower than last year's monthly sales of over 1, vehicles.

at this time, Huawei chose to use smart driving technology to empower and take the Wujie M5 as the first launch vehicle of HUAWEI ADS 2.. The intention is also very obvious: to make up for the last short board of intelligent Wujie M5 and stimulate sales.

1

Infinitely close to L3, compared with Tesla in Lalai, Yu Chengdong

Before the M5 version of intelligent driving was launched, the field of intelligent driving had always been a shortcoming of the brand of intelligent driving, and even the eloquent Yu Chengdong could only be described as "sufficient".

After all, the auxiliary driving function of the M5 was an L2-level system provided by Bosch, which only supported basic functions such as adaptive cruise and lane keeping, and it was barely enough to describe it. This time, it has been upgraded to the M5 Intelligent Driving Edition, which has been qualitatively improved.

Δ HUAWEI ADS 2. technology

Wenjie M5 Intelligent Driving Edition is the first vehicle equipped with HUAWEI ADS 2. advanced intelligent driving system, equipped with an overhead laser radar, three millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars. The signal is doubled by superimposing new antenna technology, which can realize high-speed and urban advanced intelligent driving functions independent of high-precision maps.

"Huawei ADS 2. is infinitely close to L3 technically, and we say it is L2.99999…… ..." Yu Chengdong expressed his expectation that after the national laws and regulations are formulated and perfected as soon as possible, it can really go to L3 to greatly reduce driving fatigue and improve safety.

Yu Chengdong took Tesla as an example to make a comparison. He said that when dealing with the pedestrian "ghost probe" problem in the case of strong glare at night, Tesla would still hit people at 2km/h, while the M5 version of Zhijie could stop steadily at 5km/h; In the case of rollover in the unlit tunnel at night, Tesla still can't avoid it at the speed of 2km/h, and the M5 intelligent driving version can also well identify and stop at the speed of 6km/h..

comparison of Δ and "Model T" emergency braking technology

In addition, in case of bicycle crossing during the day, Tesla could not identify it at the speed of 3km/h, which led to the accident, and the M5 intelligent driving version could stop steadily at the speed of 6 km/h..

He concluded that Huawei is superior to Tesla in the field of intelligent driving, and Tesla is superior to many car manufacturers.

the reason why the M5 version of Zhijie can deal with the above situation in time is as follows: through the fusion of BEV network, it is easy to "see" the white list obstacles and deal with them; After that, we can "understand" special-shaped obstacles through Huawei's integrated perception of GOD network. On this basis, combined with the road topology reasoning network, the M5 version of the intelligent driving can "see the road", and finally realize the human-like driving experience with and without maps.

comparison of Δ and "model t" emergency braking technology

After realizing "driving with or without drawings", NCA (Intelligent Pilot Assistance) in Huawei urban area will be opened to more cities.

according to Yu Chengdong, Huawei's advanced intelligent driving system can cover 9% of urban scenes, and has landed in Shenzhen, Shanghai and Guangzhou, and Chongqing and Hangzhou will be unlocked in the second quarter of this year. However, these cities are still based on high-precision map technology, and Guangzhou, Chongqing and Hangzhou are covered by some areas.

In the third quarter of this year, NCA in Huawei City will realize the landing of 15 cities without maps, and in the fourth quarter, 3 cities without maps will be added, reaching 45 cities.

Δ HUAWEI ADS 2. Urban Business Plan

Yu Chengdong further pointed out that HUAWEI ADS 2. can reduce "traffic accidents caused by inattention and complicated road conditions by 9%".

He also responded from a distance to the previous remarks made by industry leaders (or for Wang Chuanfu) that "unmanned driving is nonsense". He said: "There are two reasons for saying that autonomous driving is nonsense: either because you don't understand the industry; Or deliberately said this, I didn't do it well, to crack down on the industry. "

2

From addition to subtraction, the route of HUAWEI ADS changed

Although Yu Chengdong described that HUAWEI ADS 2. is very powerful, its sensor configuration is not too much, including 1 overhead lidar, 3 millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars.

HUAWEI ADS 1. is equipped with 34 sensors in five categories. Whether it is the new HI version of Extreme Fox Alpha S or Aouita 11, it is equipped with 3 laser radars, 6 millimeter-wave radars, 13 high-definition cameras and 12 ultrasonic radars.

obviously, HUAWEI ADS 2. has done "subtraction" processing on the sensor.

Δ HUAWEI ADS 2. sensor configuration

In fact, Huawei's intelligent driving scheme may have also considered "addition". After all, the Mechelon, which also adopts Huawei's intelligent driving scheme, is equipped with 4 laser radars, 7 high-definition cameras, 5 millimeter-wave radars, 4 high-definition panoramic cameras, 12 ultrasonic sensors and 32 sensors. Although the number of sensors is not as good as HUAWEI ADS 1., it is the world's first super-sensing system < P > with 5-fold 36 full coverage, which is obviously more "rolled".

now, with the release of HUAWEI ADS 2., we can see that Huawei is trying to reduce the cost of smart driving.

After all, more than one Huawei executive said that the HI model is too heavy (smart driving technology) and the research and development cost remains high.

Yu Chengdong himself bluntly said at the 14th China Automotive Blue Book Forum in the middle of last year, "The automobile business is Huawei's only loss-making business, with a direct investment of 7, people and an indirect investment of 1, people, of which 7% or 8% is invested in the field of intelligent driving assistance."

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obviously, smart driving products with higher cost performance are more recognized by Huawei, which is also the choice of many enterprises at present.

Gu Junli, CEO of Dazhuo Intelligent, said in an interview with Cybercar that Zhijia must return to product logic. She thinks: "The definition of a product that doesn't make money may be problematic in the automobile industry."

In addition, Xiaoma Zhixing, who is good at technology, also took "cost performance" as the main selling point of passenger car intelligent driving business at the recent technology sharing day.

after a long period of stacking and coil configuration, the self-driving track began to "reality".

however, ADS 2. with subtraction is not cheap. Yu Chengdong revealed that Huawei's ADS system costs 3, yuan.

function and price of p>Δ HUWEI ADS

It is reported that HUWEI ADS includes basic package, advanced package and high-end package. At present, all the commercial models that have been cooperated come standard with the vehicle, and the high-end package can be purchased. Among them, HUAWEI ADS 2. is purchased at a time of 36, yuan, and the annual subscription fee is 7,2 yuan, and the monthly subscription fee is in 72 yuan.

in response to the subsequent question "whether consumers buy HUWEI ADS system directly from Huawei", some Huawei related people told Cybercar that car companies usually give away high-end packages for one year or several months. If it expires, users can directly buy subscription packages, which is equivalent to backward business.

3

The price starts at 279,8, and Yu Chengdong admits that the ability to reduce costs is insufficient

As a new product, the intelligent driving version of Wenjie M5 not only upgrades the intelligent driving scheme, but also many technologies.

first, intelligent parking. According to Yu Chengdong, the memory parking carried by the M5 Intelligent Driving Edition for the first time enables the vehicle to learn independently in the garage environment and build 3D models. After the fixed parking space is parked once, the planned route will be automatically parked afterwards. It can handle more than 16 kinds of parking scenes, including parking/parking on broken roads, automatic vehicle parking, low-speed automatic parking, parking service assistance, etc. The parking spot recognition rate is as high as 96%, and the parking success rate is 95%.

Secondly, it is equipped with HarmonyOS 3 intelligent cockpit, which realizes the boarding of a number of new software and hardware technologies, including: the first boarding of space audio technology; The rear row is equipped with HUAWEI MagLinkTM magic suction car interface; The car and mobile phone are further integrated, and the mobile phone uses the function of internal address navigation and circulation, and the car and mobile phone can be navigated at the touch of the mobile phone.

Δ asked about the price of M5 Smart Driving Edition

"Everyone may be most concerned about the price." Yu Chengdong announced that the extended-range version of the M5 rear-drive intelligent driving version is 279,8 yuan, and the M5 four-wheel drive intelligent driving version is 299,8 yuan; The pure electric version is 289,8 yuan for the M5 intelligent driving rear-drive version and 39,8 yuan for the M5 intelligent driving four-wheel drive version.

Although this is an attractive price, Yu Chengdong is modest. He said, "If you ask us what shortcomings this car has, it is that the cost is too high. The whole car costs more than 2, yuan, and the smart car costs more than 3, yuan, so our ability to control the cost is still a little low."

It may be that the recent "price war" between car companies is too fierce, and Yu Chengdong has given the outside world a preventive shot.

4

One more thing: Questionnaire M9

Just when everyone thought that the event was about to end, Huawei also brought "One More Thing"-Questionnaire M9, extended version and pure electronic version started booking on April 17th, 223, and will be officially released in the fourth quarter of 223.

according to Yu Chengdong, as the flagship product of Huawei's deep empowerment, Huawei's smart car full-stack technology solutions will all be carried to the world M9, including: intelligent cockpit, intelligent driving, HUAWEI xPixel, HUAWEI AR-HUD, AI big model, sensor federation, HUAWEI SOUND and so on.

In addition, Wenjie M9 will be equipped with the world's largest integrated die-casting car body, and adopt the domestic leading 9-ton die-casting equipment, which greatly improves the integration of parts.

the price of a new car is between 5, and 6,, but the vision is not limited to this.

Δ asks the M9 to sell in the range of 5-6

After ideally saying "the best SUV within 5 million" and Wei Pai Lanshan saying "better than the best SUV within 5 million", Yu Chengdong also brought a golden sentence: redefine the luxury SUV within 1 million.

He even said that refrigerators, televisions and sofas are just well-off. The real luxury is beyond your imagination, and M9 will bring you.

obviously, all subsequent products will be equipped with HUWEI ADS system. Yu Chengdong is no longer satisfied with being the "ceiling" only in the field of intelligent cabin, but also "far ahead" in intelligent driving.

with the blessing of Huawei's smart driving technology, will the brands in the world have a sales breakthrough? Expect the market to give an answer.

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