How to evaluate the online shopping boom of the Double Eleven?

Of course, from the analysis, many people think that "Double Eleven" is more than "1" and "One Day", which wastes people and money.

Some people think that it is a huge waste of material and financial resources to concentrate many businesses to sell in a day, with sellers packing, shipping and delivering overnight, buyers placing orders and fighting for orders overnight, and logistics loading, transportation and delivery overnight, and the whole society has entered the same tense rhythm as the Golden Week holiday.

tucao: Then the Spring Festival should also be cancelled!

2. Save for several months, and suppress consumption

Some consumers often do not shop or shop less for a long time in order to buy their favorite cheap goods on the day of Double Eleven, which will cause fluctuations in the online shopping market and even reduce the total amount of e-commerce shopping in the whole year.

Tucao: Look at the annual growth data of e-commerce transaction volume. Repression exists, but where there is repression, there is resistance, and resistance is more flexible.

3. False price tag, cheating buyers

Undeniably, there will be unscrupulous merchants who take this opportunity to cheat. The most typical thing is to raise the price of the usual goods first and then discount them. Some consumers even find that some products of the Double Eleven are more expensive than the usual promotion. This kind of false promotion that disturbs the market is really hateful.

tucao: it's possible for a mouse to spoil a pot of soup, but when you pour the bath water, you also dump the child, right? We can also see that the relevant businesses have achieved zero tolerance for this kind of false price-setting behavior. You find it great not to complain, just report it and then read the jokes of the businesses!

4. Logistics is tight, and express delivery is exhausted.

Almost all e-commerce companies will participate in the e-commerce promotion of the Double Eleven, which directly leads to a sharp increase in the number of parcels. Therefore, this time of year is a time to test express delivery companies. Even, there will be a tragic story about a courier who is similar to a job.

tucao: logistics is relatively backward in China, and it is precisely because of the round-by-round promotion of e-commerce that it has developed rapidly. Even though the level of logistics industry in China is still not high, it has gone through the road of developed countries for decades and hundreds of years in just a few years. Couriers should be cared for, and buyers should not demand too high delivery speed for some goods that are not urgently needed. IT is said that many IT professionals work overtime to death every year. Is it necessary to close all IT enterprises in China?

5. Blindly buying, impulsive failure

"Women who have lost their families" has become a buzzword on the Internet. On the day of Double Eleven, they will get carried away with their purchases, which will lead to the exhaustion of their bank cards and the purchase of many unnecessary goods. This kind of impulsive consumption is somewhat irrational.

tucao: If there are prodigal women, there must be lazy men. If men earn a lot of money, how can there be prodigal women? Save money and wait until the double eleventh to shop, at least it is much better than usual!

6. Slobber fights, reducing taste

In order to occupy more sales on the day of Double Eleven, major e-commerce companies have tried their best to do everything in marketing, and even there will be a lot of vicious competition behaviors such as slandering peers and sarcasm, which will make the social reputation of the whole industry negative.

tucao: E-commerce scolding is not unique to the Double Eleven. Where there are people, there are rivers and lakes, where there are rivers and lakes, there are struggles, and where there are struggles, there must be fakes, evils and ugliness, but we should not deny the existence of truth, goodness and beauty. The marketing level of e-commerce will be and is gradually improving.

7. Overstocking and overstocked inventory

Some businesses are full of confidence in the promotion of Double Eleven, or last year's promotion was regrettable because of insufficient stocking of goods, so they desperately prepared inventory. As a result, the tables turned and sales were not satisfactory, resulting in a large inventory backlog, which may even close down.

Tucao: Doing business is risky, which urges caution, and the big data of e-commerce platforms is helping businesses to make more accurate sales forecasts.

In the eyes of many people, the online shopping carnival of the Double Eleven does far more harm than good, and it is almost the best to ban it as soon as possible. However, there are also many people who tout it. However, in the midst of all the disturbances, the Double Eleven continues to attract the vast number of netizens and consumers.

China's economy is now facing great difficulties, and the promotion of e-commerce is extremely beneficial to stimulating consumption. Otherwise, national leaders will not have high hopes for online shopping on Singles Day. Some of the trading volume of the Double Eleven comes from the consumption that is usually suppressed, but more will come from the new consumption. That is to say, even if there is no double eleven promotion, the usual online shopping will be released smoothly, and it will never reach the level of the double eleven promotion. Otherwise, how can there be a "prodigal bitch"?

8. Discount, affordable home

The discount on Double Eleven is the biggest in the whole year. In fact, shopping malls have been taking the same promotion activities on New Year's Day and other festivals for many years, just because the coverage of shopping malls is not comparable to Double Eleven. For consumers, discount is better than expensive. Isn't it what consumers need to be affordable?

9. Clearing inventory helps enterprises

Many commercial enterprises will inevitably have an inventory backlog in one year's operation, but at the end of the year, they will face the pressure of clearing inventory. In the past, they could only rely on shopping malls or wholesale markets, and the market cramping effect was not obvious. However, the Double Eleven is at the end of the year, and enterprises use the Double Eleven to promote capital flow, and the cost of promotion is much cheaper than that of using physical shopping malls. Why not?

1, double income, logistics benefits

Although logistics enterprises are full of complaints about the heavy workload, no one will refuse the Double Eleven, because it is the best opportunity for logistics enterprises to improve their competitiveness and generate income, and no one will lose the opportunity to make money in vain.

To sum up, the merits and demerits of the Double Eleven are clear, but the merits are far greater than the demerits!