What other projects can cross-border e-commerce make money besides Amazon stores?

We talked a lot about Amazon opening a shop and building its own website independently. It seems that a large part of readers still can't find their way in the fog. To be honest, it is not easy for Amazon to open a shop independently or build its own website, especially for single-handed sellers. Even if they successfully cross the threshold of opening a store, they will find that there are so many routines and traps hidden behind the threshold. In the cross-border e-commerce industry, it is customary to compare new sellers and small white sellers to leeks. Because of the lack of professional knowledge or independent thinking ability, it has been cut by cross-border platforms and various service providers.

As we all know, Amazon's competition is becoming more and more fierce, and the Amazon market has entered the Red Sea. It is not easy to stand out in the Red Sea. Even the deceived Amazon training industry has lost its early prosperity and gradually declined. But moved to an independent self-built station. Well, I have no objection to the seller building an independent self-built website. As I said in my previous blog, self-built websites are icing on the cake, not a timely help. A novice, without cross-border e-commerce experience, does not understand seo optimization, will not drain outside the station, and will toss about independent self-built stations. Obviously, this will be difficult.

A large number of readers have a one-sided understanding of cross-border e-commerce and always want to get rich overnight. Entrepreneurship is risky. Please treat cross-border e-commerce entrepreneurship rationally, and there are not a few who leave at a loss. As an experienced person, I also hope to share some of my own experiences, so that more newcomers can take fewer detours and be fooled, and minimize the risk of starting a business. If you carefully read the previous articles of Chen Fei's blog, you should have some basic understanding of the threshold and risks of this industry. Nowadays, opening a shop on Amazon platform has gradually become a high-risk job. Malicious competition is rampant, the cost of FBA stocking remains high, the risk of listing and closing stores brought by single-sheet evaluation, and the cost of overseas tax compliance has risen sharply. Take high risks, but the profits are getting lower and lower, even losing money. Opening a store in Amazon is a challenge. Is it getting better and better? Just try it.

The question is, is there any low risk and no threshold? The key is to do cross-border e-commerce and run Amazon without handling any after-sales service? Don't worry, let's analyze them one by one:

Low risk:

We can understand that there is no need for any cost investment, and there is no need to purchase or stock up, so there will be no dead inventory; You don't need to package and deliver the goods yourself, and you don't need to pay the logistics fee. You don't have to worry about the damage of the goods or the loss of logistics. There is no need to pay the monthly fee and sales commission, and there is no need to worry about closing the store because of violations.

Low threshold:

I don't need to register my own company, I don't need to find an accountant to file an annual tax return, I don't need to register an American trademark, I don't need to register a VAT tax number or an EIN employer identification number, and I don't need to register any Amazon brand, so I am alone. This threshold is low enough.

After thinking about it, it seems that only Dropshipping meets the above requirements of low risk and low threshold. No, this lone ranger doesn't even care about after-sales service. It seems that direct shipment can't be done yet How can there be such a good thing? Wait, there seems to be a way to meet these requirements. Isn't this an affiliate? Yes, don't forget, Amazon also has its own website alliance-Amazon Alliance Membership Program!

What is the Amazon Alliance Program?

In short, it is an alliance plan for users to promote and sell Amazon products through their own websites, blogs, YouTube channels and other social media, so as to get sales rebates.

In China, we are used to calling this kind of project website alliance or advertising alliance, such as Baidu Alliance, Taobao Alliance and JD.COM Alliance. In foreign countries, such alliances are usually called franchisees, such as Amazon franchisees, CJ franchisees, Shopify franchisees and so on. Of course, there are some other names, such as the most famous Google Adsense and Shareasale. Don't you get it? In layman's terms, it is a form of making money online.

Speaking of online earning, this is another large-scale industry. The emergence of online earning is even much earlier than the current cross-border e-commerce industry. Making money online, listening to tacky, gives people the first impression that this industry seems to be fooling people. The online earning industry is very similar to the cross-border e-commerce industry, and it has also experienced the era of deception. The routines experienced by cross-border industries have appeared in the online earning industry. For example, in the early years, pseudo original cheated google traffic, cheated traffic in the station, and collected fraudulent traffic. These routines are the same as today's Amazon billing evaluation. Black technology? Collection? Online earning is the originator of cross-border e-commerce. Don't look down on tacky online earning. Today, online earning is still the most important traffic channel for many advertisers and shops. Of course, what we are talking about here is overseas online earning, which has nothing to do with domestic website alliances. However, website owners with some experience will never toss these domestic website alliances. Those petty and profitable people can't be fooled.

Speaking of online earning, it reminds me of overseas collections. Remember Payoneer, a cross-border e-commerce payment channel? We found some early introductions of Payoneer from Baidu Encyclopedia:

You are not mistaken. In his early years, Payoneer specially collected money for online earning (website alliance). At that time, Amazon really had nothing. Coincidentally, around 20 13-20 14, Shenzhen sellers began to sell products on Amazon, and accidentally found that they could use the American bank account opened by Payoneer to collect Amazon's funds. Gradually, the collection amount is getting higher and higher, even exceeding the collection amount of the website alliance. It was not until 20 15 that Payoneer began to vigorously promote Amazon's collection business in China. Slowly,

Google Adsense, CJ Affiliate, Shareasale and Amazon Affiliate Amazon Alliance are the largest websites in advertising alliance. Among them, China webmaster is naturally familiar with Google Adsense. I think there must be many cross-border e-commerce sellers who have switched from website owners to cross-border e-commerce industry like me. As a witness of industry change, I really saw the carnival and decline of Google Adsense in China. In the early years, at the end of each month, there were long queues at China Postal Savings Bank outlets all over the country. Numerous website owners received Western Union remittances here at this time, and the advertising revenue from Google ranged from 200-300 dollars to thousands of dollars.

However, the Google Adsense revenue of some overseas website owners is amazing. If you often search for answers through Google, you must have heard of Wikihow.com. Jack Herrick, the convener of the website, made a website to help users solve problems in daily life. It is currently the highest-paid website of Google Adsense in the world. How high is it? 7 million dollars/month. In addition, it is particularly worth mentioning that hongkiat.com, a blogger from Hong Kong, earned the seventh highest monthly income of $440,000 from google adsense. The point is that he does everything himself. (Top 20 19 Global 10 google adsense Revenue Website Ranking)

In the website alliance industry, Google Adsense is a well-deserved king, and the income of bloggers including YouTube channels is also distributed here. Many people will wonder why these YouTube channel bloggers don't work all day, travel everywhere, eat and drink. Many YouTube channels produce excellent videos, and the content they share is even more valuable than many paid trainings in the market. That's right, because their advertising income and subsidiary product recommendation income from Google Adsense are very high, and some of them simply don't look up to the paid training industry. The only way to get more fans' attention and increase video playback is to share your professional knowledge and practical experience with users without reservation. This is why more and more professional cross-border e-commerce sellers regard google and youtube as their main learning channels, and don't care about paid training in China at all.

This is beside the point, to tell you some background knowledge of website alliance. Let's get back to the point. In addition to Google Adsense, Amazon Alliance, as the king of e-commerce website alliance, is also a very worthwhile project. Especially for cross-border e-commerce sellers, the ingenious combination of Amazon Alliance and independent self-built websites is another set of combination boxing, which can promote the sales of goods in their Amazon stores and improve the ranking of search results to some extent. Today, we will focus on the Amazon Alliance program.

How to sign up for Amazon membership?

Amazon alliance:/

How to register for Amazon Alliance, not much to say here. Actually, there is nothing to talk about. Just follow the official instructions step by step. Of course, if you can't even register, it is not recommended to toss the Amazon Alliance. You have surrendered before the battle has started, let alone how to run your own website, blog and YouTube channel to promote and sell Amazon products and get rebates.

How much commission rebate can I get through Amazon Alliance?

Amazon Alliance Commission Sharing Table:/Help/Operation/Schedule

The highest is 10%, and most of the mainstream products are concentrated between 5% and 8%. As an Amazon seller, if the profit from selling products in the store is actually less than 8%, you can consider switching from an e-commerce seller to an alliance website owner. It is also a way to make money. Running an affiliate is much less risky than being a seller. There is no need to consider FBA stocking, and there is no need to worry about malicious attacks. You can focus on sales promotion enough, and you can freely choose the products you want to promote from countless Amazon products. Of course, this is also a product selection strategy. It also directly affects the promotion of products and the proportion of sales rebates.

How does Amazon Alliance collect money?

At present, three payment methods remain unchanged-bank transfer, gift card or check.

The official suggestion is bank transfer. Similar to the payment method of Amazon e-commerce business, you can use the American bank account issued by Payoneer to collect money from Amazon Alliance, which is convenient and fast.

However, according to users' feedback, Amazon Alliance now requires that users who register the address of American payee and have the information of American tax number or social security number SSN can directly use bank transfer to collect money (that is, use Payoneer to collect money), otherwise they can only accept gift cards or checks.

Chen Fei's blog talked a lot about cross-border collection, and the collection here encountered problems. If you choose a check, the long waiting time, plus clean bill collection, usually takes about 45 days to get it. Most importantly, there may be cases where checks are lost by post. Of course, although it will take a long time, we can still receive the funds in the end. And if you want to use the American bank account sent by Payoneer to collect money more quickly, the American tax number is the premise. How to solve it? There is nothing wrong with you registering an American company, and you don't have to worry about those troubles when you use an American company as a cross-border e-commerce. These two articles, "Apply for American Federal Tax Number (EIN) for your American company LLC", can help you solve some practical problems.

How to run an Amazon Alliance promotion website?

Amazon Alliance has many product promotion channels, including self-built websites, blogs, YouTube channels and other social media channels.

You can set up an English blog, write some articles about product evaluation and comparison, and implant links to Amazon Alliance products in the articles. After reading the article, readers can buy it in Amazon store within 24 hours through the alliance link, and then they can get the sales rebate of the product. For example, an independent blog dedicated to sharing razor product evaluation.

Independent blog is the most mainstream marketing method in Amazon Alliance at present. Independent blogs can be optimized for google and can continuously generate original content. If you focus on promoting products in a specific field, it is easy to get a higher ranking in Google search results, get natural traffic, and finally get sales rebates. When the blog has a certain popularity or weight, many Amazon sellers will contact the bloggers actively, willing to pay higher advertising fees, and ask the bloggers to link the sellers' listings according to specific keywords, thus ultimately pushing up the ranking of sellers' listings on the keyword search results page of Amazon website and getting more orders.

1. Blog how to choose or buy products on Amazon. Many people are used to going to Google to search for relevant content about this product before placing an order for shopping. Mom blogger, write some parenting tips, such as how to buy baby products, which have links to the Amazon alliance that you think is the best choice. Food blogs can link to cooking tools, pots and pans. Photographic websites can link to cameras and other photographic equipment. Pet bloggers can share some things they bought for cats and dogs and link to Amazon Alliance.

2. Write new product reviews: Similarly, people want to know about projects before investing, especially if they are new and there is not much information available.

3. Promote the special price on the blog: Many people are used to searching for some optimized codes from the Internet, which can reduce some expenses when placing an order.

Building a blog is not complicated. I shared the method of setting up a personal blog quickly in "Start your knowledge sharing with wordpress like a morning blog and teach you how to set up a personal blog quickly with wordpress". After the blog is built, you need a set of business templates. "Why can a $60 website template on ThemeForest sell 500,000 sets?" From the perspective of business template, this paper tells you how to buy the right template with less money.

In this way, a professional personal blog is established, and then some Amazon Alliance WordPress plug-ins are installed.

You can also use shopify or wordpress WooCommerce to build an independent self-built website. At present, most commercial self-built website templates have made separate affiliate product pages to help promote the sales of affiliate products and get rebates.

If you are a blogger of YouTube channel and have the ability to make your own video, you can also get rebates by adding Amazon Alliance advertising links under the video.

There are various ways to show their magical power by crossing the sea with the Eight Immortals.

Abide by the Amazon alliance rules and avoid being shut down.

Like Amazon Store, Amazon Alliance will also pay attention to the risk of stopping accounts. Therefore, we must abide by some rules of Amazon Alliance and don't touch the red line.

Share several classic cases of Amazon Alliance websites. Some look like e-commerce websites, which are sold through Buy on Amazon, and some look more like blogs, which are sold through evaluation and comparison.

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Wait, these websites are for reference only. For website owners, they can learn their marketing methods. For Amazon sellers, maybe they can talk to these websites and put link advertisements on Amazon to promote their products.

Finally:

Amazon Alliance plans affiliate programm, which has little risk and no threshold. It seems simple, but it is not easy. Affiliate pays more attention to content creation and marketing promotion. Compared to being an Amazon seller, this is a professional job. Of course, it is also a professional difficulty. If you can get a bumper harvest at affiliate, you are not in the mood to go to Amazon sellers.