Who is the famous female private entrepreneur who produces automobile wheels?

The woman standing in front of us, surnamed Chen, is a native of Xinchang, Zhejiang. She is beautiful, tall and imposing. For a long time, her life goal was only to marry a good husband, be a rich housewife and teach her children well. She once realized this dream and enjoyed it calmly. But now, these simple and beautiful days are gone forever. She had to share her fate with her own business. Although she can't help but try her best, more often, she feels a kind of freedom and can freely engage in the enterprise. This is a great realm different from family life, which has been integrated into her life.

Chen's life is full of legends.

Chen got up and walked to the window, looking at the beautiful scenery of Xinchang, as if talking to herself: "I worked from section chief, workshop director and factory director to general manager, president and chairman step by step," she said. "The first stage is for my feelings for my husband, the second stage is for the trust of my colleagues, and the third stage is for my own interests. "

When she enjoyed it, she began to become a leader in the industry. At present, more than half of motorcycles in cities and villages all over the country use her wheels, and the best automobile manufacturers in the world, such as Ford in the United States, Citroen in France and Toyota in Japan, also use her wheels. ...

All these incredible changes only took less than 10 years, but all the incredible things stem from her pursuit of quality of life and unwilling personality.

From housewife to fire chief.

1983, Chen, an ordinary clerk in the Overseas Chinese Affairs Office of Xinchang County Government, married her husband Wu, a young director of Xinchang Textile Equipment General Factory. The dream of life came true, and Chen lived a happy life envied by Xinchang women.

However, her husband Wu worked hard for the company for a long time, which made Chen feel distressed. Gradually, Chen, who is open-minded by nature and takes care of her husband and education as her lifelong pleasure, began to be full of contradictions. She doesn't want to see her husband suffer for his career, and she doesn't want her husband to be distracted by himself and his family and affect his career.

As Julie sang "Because I love you, because I suffer from you", talented Chen is determined to tide over the difficulties for her husband. From 65438 to 0992, Chen became the head of the reception department of the sales department of textile equipment factory. If you don't say it, it will be a blockbuster. She uses the experience and understanding of managing the family to manage the enterprise department and let it continue to show. Within half a year, the reception department has become orderly and has a good reputation among customers.

"Sometimes a moment in life is a microcosm of life." When talking with Chen, you will be surprised to find that she is really different from ordinary women. She is full of enthusiasm, high-spirited, cheerful and provocative, and there is no lack of feminine beauty. There is a deep pride, strength and atmosphere in her temperament. The reporter interviewed many business people, trying to get to the root of their success every time. Unfortunately, we didn't find anything earth-shattering. Their success seems to fit such an ordinary three points intentionally or unintentionally. First, the times provide opportunities for development, second, we have the sensitivity and wisdom to seize opportunities, and third, we have the courage and courage to work hard.

Chen certainly has these three points, but in the reporter's opinion, there is a unique reason that makes Chen stand out: his inner optimism and extraordinary tolerance for the world.

Since then, Chen has become a fire chief, and whenever any department of the enterprise has difficulties, she will go there. When he was the logistics minister, he drastically rectified and revived seemingly harmless departments such as canteens and guest houses; When I was the workshop director, I often woke up in the middle of the night and couldn't sleep. At two or three o'clock, I rode a motorcycle alone, carrying fruit, and passed through Xinchang City in the dead of night to visit the overtime workers. "Every time the workers are moved in a mess, they can still work hard!"

When Chen came to any department, it was brand-new and full of vitality, and his performance was always outstanding during his tenure. At this time, she found that her life has been firmly tied to the enterprise, and she began to worry about the urgent needs of the enterprise. She began to read books and periodicals about business management extensively. ...

Chen hopes that she can help her husband travel around the world. She gradually felt that life was bright and colorful, and her heart was steadfast and strong.

The biggest setback gave her the biggest turning point.

Many colleagues have been asking why Chen, who has never studied professional management, is always successful. Her answer is surprising: "Before I was 30 years old, I had accumulated rich life experience and social experience. After the age of 30, I entered the enterprise with a woman's intuition and courage. It is the combination of the sobriety of onlookers at different stages of my life and the enthusiasm of the authorities that enables me to conduct a comprehensive observation and research on the enterprise. "

Chen gradually formed his own enterprise management thought. She believes that no matter how good the project is, no matter how abundant the funds are, no matter how strong the decision-making and planning ability is, it is not more important than the details of production, operation and marketing management. This is the closest connection between enterprise management and human nature. Management with various details, including human nature management of employees, can make employees full of energy, and all behavior habits and thinking concepts meet the needs of enterprise development, so as to lay the foundation of the enterprise. Otherwise, all enterprise behaviors are putting the cart before the horse.

Therefore, Chen's success also benefits from her rich experience in department management.

The textile mill was reorganized into Bao Zhong Industrial Company. In the second year, Chen could easily accompany her husband to enjoy the moonlight night breeze instead of checking the workshop in the middle of the night, but she soon received a notice from the board of directors to be the director of the aluminum alloy pipe factory jointly organized with neighboring Shengzhou City. At this time, Chen is no longer Chen who went to sea for her husband. She shoulders the expectations of the board of directors, the respect of society, the trust of employees, the love of users and the care and support of friends. The pressure and expectation from all sides made her feel responsible for the prosperity of the enterprise and bravely shouldered the heavy burden-she became the "killer" of the enterprise!

Chen himself said that he is willing to be a screw and go wherever he needs it! After coming to Shengzhou, she worked hard, repaired the dormitory and installed equipment. She is sweaty in hot weather and muddy in rainy days. Adhering to the consistent concept of detail management, the factory earned more than 4 million yuan that year, several times higher than people expected! Chen became a hit once again, which made people sit up and take notice again.

"This is the happiest day of my life, and I feel a sense of satisfaction that I have never had before." It is this sense of satisfaction that ignited her desire to do great things in the future. "At that time, all employees were college graduates in their twenties. I had a very pleasant contact with you under those simple and hard conditions. You and I eat and live in the factory, go to the workshop to work overtime at night, and get up early in the morning to continue working. Employees trust, leaders appreciate, have fun, and have better performance. In Shengzhou, there are four companies that often have meetings together, and I won't have meetings until I meet them. The business operators there have gradually respected me. "

At that time, Mr. Chen felt that he was living in an inexplicable excitement, his body was light enough to float, he had a sense of accomplishment and honor, and he had an impulse to stand out from the crowd. Gradually, she began to understand that this impulse came from her ability to regenerate, and maybe she could do bigger things! She gradually became interested in starting a business.

Crisis lurks in prosperity, and storm always lurks in calm. Just when Chen was eager to try, fate gave her a setback, but it also gave her the biggest turning point in her life.

During the period of 1994, Nippon Development Co., Ltd., which invested in the production of textile double twister in Bao Zhong, just started and had a hard time. Chairman Wu decided to visit the company in person. The deputy general manager took charge of Bao Zhong Industry, only a few months later, he found that it was a mess, the liquidity was almost cut off, the monthly salary of senior executives had dropped to 300 yuan, the people's hearts were floating, and the enterprise was in jeopardy-the diversified development in the right direction was originally, but because of a mistake in employing people, the whole group fell apart and was quickly destroyed-who would bear the responsibility and who could turn the tide?

The burned-out board of directors once again thought of Chen.

1in July, 994, Chen was appointed as the general manager, responsible for cleaning up the mess. After taking office, she first combed the enterprise's science and technology, market, production and management system, and realized that to save Bao Zhong from the chaos, we must cut through the three axes of system, market and new product development.

She emphasized discipline first. After the announcement of the new regulations, a deputy chief engineer violated discipline and she immediately decided to "shoot"! Employees have nothing to say, and the system has never become a habit; Then Chen began to grasp the market. It doesn't matter if you don't catch it. As soon as you catch it, you will find a huge loophole-

"At that time, Bao Zhong had 28 salespeople, and the monthly sales income was 1 10,000 yuan. I lost 620,000 in one month and more than 400,000 next month. How can we stop this bottomless pit? I carefully analyzed the sales system and market situation at that time, and found that the biggest enemy I faced was nothing more than kickbacks! In fact, the company only needs to keep 13 people, and each person can achieve breakeven by completing sales of 50,000 yuan per month. After finding out the situation, I started playing cards. First, I took over the signing rights of the original six people, and then urged the sales department to increase sales. As soon as these two actions came out, they immediately attracted a silent collective boycott.

"This non-violent non-cooperative movement, as early as I expected, and what I want is their boycott. So I immediately drafted an advertisement and broadcast it on TV to recruit a salesperson. The next day, I selected 13 applicants from 106 and sent them to various workshops for internship. Two days later, I had a second interview and hired nine people. The original 28 people were' shoot to kill' and all were fired! " Chen will table a clap, every word fall to the ground, "these guys are rotten, I want him to do? ! "

It's still that style, it's still "warm to comrades like spring", but it's "disorderly party" in a hurry, and the autumn wind sweeps away the leaves. Bao Zhong really came back to life, and gradually showed signs of coming back to life.

But in the end, no matter how hard you try, the order quantity can't go up.

At this time, Chen calmed down and looked for the reason. She made an in-depth analysis of the whole industry and found that the textile equipment project, the main business of the group, has entered a recession from maturity. The reason is that the textile industry is over-saturated, redundant construction is extremely serious, the country began to limit production and press spindles, and the textile market shrank sharply; At the same time, aluminum alloy pipes began to completely replace plastic pipes, not to mention ordinary small factories can also produce plastic pipes. The cake is getting smaller and smaller, but there are more and more competitors. To make matters worse, profits are gradually becoming zero!

"We must make strategic adjustments and launch new products, otherwise the enterprise will really despair."

What kind of marketing strategy can kill two birds with one stone?

When I mentioned Chen's experience, I was still deeply moved. Chen didn't go to college at that time, but he learned the essence of business administration in those two years. That special experience gave her a special experience. She learns to think in management exploration and feels and understands every link of decision-making management in the overall operation of the company. Now, Chen can confidently say that what is displayed in front of her every day is the internal organs of the enterprise, and what she operates every day is how to make the blood in this body accurately transported to each cell and make the cells rapidly fission and derive. In the past, Chen was in charge of a department, and she only got inner satisfaction. Now, she will encounter a new complex macro world, and behind this world, there will be a great realm.

Reality has pushed Chen to the forefront.

At the end of 1994, Chen felt more and more that there was not much time left for textile equipment, but where was the way out and what project to take? Chen drove around, investigating the market and looking for opportunities.

The best choice is to extend the industrial chain, and its own advantage project is aluminum alloy pipe. So what is the most promising aluminum alloy product at present? At this moment, Chen suddenly found that the wheel hub of the car he drives every day is shining-isn't this made of aluminum alloy? At that time, the country had vigorously developed automobiles and motorcycles as pillar industries, and according to the international trend, the steel wheels commonly used in the past will definitely be replaced by aluminum alloy wheels with superior performance in a few years-the market space is incredible! After further investigation, Chen found that there are more than 1 10 enterprises producing aluminum wheels for motorcycles in China, and the competition is fierce. Although the market is in the development stage (the profit rate is as high as 20%), in order to avoid repeated construction, the state has introduced policies to restrict enterprises (mainly state-owned enterprises) from launching this project.

What should I do? Do it or not? Chen made an in-depth analysis at the board meeting according to the usual "reverse thinking" method: the state restricts the entry of enterprises, which just proves that the market is huge; The state can restrict the entry of state-owned enterprises, but it cannot restrict the entry of private enterprises; The restrictions of state-owned enterprises only reserve market space for themselves. Enterprises should go against the wind.

After repeated argumentation, the board of directors finally passed. It is decided that it is easy to get on the motorcycle aluminum wheel hub project first. 1994, invested more than 30 million.

1spring of 995, delivery of various motorcycles. Chen immediately played the role of a salesman, and she had to experience the market reaction of the product herself-

In a motorcycle factory in Jiangsu, Chen was politely rejected by her boss, but she refused to give up. She broke into the boss's office and said, "Although there are more than 100 enterprises producing aluminum wheels in China, as long as you have used our products, you will definitely admit that we are the best!" "Are you? Then how many people are there in your company? " The other party casually asked while looking at the product samples. "Each other each other, like you is a famous factory. We used to produce textile double twisting machines, and there were more than 200 supporting manufacturers in only 8 series 10 models. Just kidding, a motorcycle is only a few thousand dollars, but our twisting machine sells hundreds of thousands of sets. One part of the double twisting machine is unqualified, and the whole machine is waste. We ask others to provide us with a perfect match. Today, we also support you with this meticulous spirit, because you are energetic and promising. Most importantly, our cost performance is the best in China. "

There is something in the words, and the benefits are obvious. The other boss has nothing to say. "Then look at the product."

The wheel hub is delivered, and the fashion is dazzling, and the boss's eyes can't help but shine. After a trial installation, the quality is really good, all technical indicators are above the standard, and the cost performance is really the most competitive. 2500 sets of contracts were signed immediately.

The first battle was successful and the crowd was excited. After running four factories in a row, Chen showed his invincible public relations ability, which he had trained in those years. Finally, it signed a monthly bulk supply contract with Nanjing Jincheng Group, a large motorcycle enterprise.

I rushed back to Xinchang non-stop and held a sales meeting overnight. At the meeting, she raised the simplest but most crucial question: "What kind of strategic positioning and marketing strategies make us invincible in the face of more than 0/00 competitors nationwide?"

She said: "We are a 1 12 enterprise that entered this industry, but how can the latecomers become the industry leader? We must make an accurate positioning for ourselves, that is, to achieve "other mountains are dwarfed under the sky." "-push other enterprises down the mountain with the best quality, the most reasonable price and the best service, and finally we can climb to the top and" see the mountains again "! Now, what is important is what kind of marketing strategy can be adopted to achieve this goal? "

The participants were so absorbed that the whole room was silent.

Chen further analyzed: "At present, there are more than 180 motorcycle enterprises in China. Do we have to strive for supporting facilities in order to increase production and sales, regardless of big factories, small factories, good factories and bad factories? Obviously impossible. Then we should make a strategy: what kind of automobile factory should we provide to occupy the most favorable position in this industry, and at the same time, it can continue to make profits and form a containment trend for other motorcycle factories?

"Let's further analyze: the development of China's motorcycle industry is scattered, chaotic and poor, and the problem of non-performing assets and triangular debts of most small and medium-sized motorcycle factories is very serious. Considering the safety of our assets, we must avoid these enterprises and choose the enterprises with the best domestic assets and capital operation, such as Jincheng, Jialing, Jianshe, Qianjiang, Wuyang, Dachangjiang, Yichu and Changchun Suzuki. After these enterprises form a win-win cooperation, we can force other motorcycle factories to support small and medium-sized automakers. As long as they fall into the quagmire of bad assets and triangular debts of small and medium-sized car enterprises, we will win without fighting, killing two birds with one stone!

"At the same time, we will develop with the development of these most powerful manufacturers. Once they become the representatives of China motorcycles in the future, our motorcycles will also stand out. It will be logical to enter the global market then!

"Therefore, we must race against time to win the largest and most promising motorcycle factory in China before other motorcycle factories. At the same time, we must understand that we are creating an unprecedented market in China, and we must make up our minds to lead this market ... "

A word excited the audience. Soon, an ambitious elite sales team quickly distributed to the north and south of the river. After many twists and turns, he became a guest of honor of major motorcycle factories and even a market consultant, and the production and sales of motorcycles increased greatly. From 65438 to 0997, in the first national survey on the competitiveness of brand-name cars and auto parts, Chen's motorcycle aluminum hub won many firsts in "brand market share, brand quality satisfaction rate, purchase preference rate and brand comprehensive competitiveness", and achieved the goal of seizing large manufacturers, with a market share of 75% in this category and over 50% in the national motorcycle industry!

In just three years, Chen's strategic positioning and marketing strategy have achieved amazing success. 1998, Feng Wan aote group came into being, and then expanded its scale, and acquired Shanghai Ershou Alloy Co., Ltd., a joint venture between China and South Korea, and realized the output of the original enterprise for three years in three months. 200 1, and the production and sales volume reached 5 million pieces. At present, Feng Wan Automobile Group has become the vice chairman of China motorcycle industry, the largest aluminum hub production base in Asia and the third in the world, and its products are sold to dozens of countries such as the United States, Europe and Japan. When Chen visited South Korea, the other side sent a special plane to pick him up as soon as possible! "This is the position you must have once you play a decisive role in the industry." Chen's infinite pride is beyond words. At present, the six countries are jointly studying the technical standards of the global motorboat industry, and Chen's automobile group is participating in the formulation of standards on behalf of China. ...

All this, when Chen Dou was a housewife, was unpredictable, and everything was as incredible as a dream.

Not a penny, a global industry.

British management scientist Dick Hawkinson said, "If a philosopher can't be a manager, then a manager should be a philosopher." It is precisely because Chen's management has a philosophical way of thinking that the development of enterprises conforms to the national industrial policy and enters a free kingdom that conforms to the laws of social development.

1997 In the whole year, Chen Dou was thinking about a problem: the golden age of motorboats is only 10- 15 years, and the cars that will enter thousands of households forever are the pillar industries of the country. "Only by grasping the hub of the car can we keep pace with the development pulse of this country and the enterprise can truly be in an invincible position."

At the beginning of 1998, Feng Wan aote decided to introduce aluminum alloy wheels for automobiles. At this time, the country has invested 2 billion yuan in this project, which Chen believes is because the domestic automobile industry is backward as a whole. Then, if we want to go to this project, we must bypass the minefield and adopt the strategy of "saving the country by curve"-first, we must support foreign cars, and when we gain a foothold in the international market, the domestic market may be basically standardized and mature, and then it will be easy to attack the domestic market internationally.

"This is also a strategy of killing two birds with one stone."

The reporter was puzzled: "Do you have the confidence to enter the international market from scratch?"

"Yes," Chen's answer is even more puzzling. "The domestic minimum investment is 200 million yuan to go to the steam turbine project, but we hardly need to invest. What should we do? It is not a luxury to dream of supporting international automakers in such a tense situation? "

Chen smiled and said, "In fact, people are the first to do business, and capital is the second. We use management to restrain the transfer of people's discipline and initiative. We can hire professional and technical personnel and an expert group led by famous domestic experts at an annual salary of 6,543,800 yuan. But without capital, it is really impossible to go to the project. then what Our decision is: don't invest cash, use intangible assets to realize turbine debugging! In my opinion, after 1997 became the leader of motorcycle industry, the value of intangible assets formed by brand, management, market and credit far exceeded 200 million yuan. Why don't we make good use of it? What's more, the customers I want to import equipment are all foreigners. They are talking about credit and enterprise management level and development potential. These are our advantages. "

At the beginning of 1998, Chen released information to foreign countries, saying that China Zhejiang Automobile Group wanted to launch the aluminum alloy wheel hub project for automobiles, and the products needed to be sold in the international market, so it needed to purchase complete production lines from all over the world. Soon, Germany, the United States and Japan were selected from more than 100 bidding suppliers. Because Chen is determined to produce wheels for the best international automobile manufacturer, she must choose the best international equipment supplier. After selecting these three companies, Feng Wan Aote had to negotiate with them. At this time, Chen gave the equipment minister a face-to-face lecture: "Brainwashing them so thoroughly ..." So the equipment minister told them how excellent the management in Feng Wan is, how amazing the motorcycle market and technology in Feng Wan are, and how outstanding and exciting Feng Wan's thought, way of thinking, corporate culture and corporate goals are. ...

The more foreigners listen, the more they admire. They all agree that this is one of the rare excellent enterprises in China, and it is an honor to cooperate with it. The equipment minister immediately told them that the payment and settlement methods of Feng Wan Auto are different-"The premise of our rapid development is to make efficient use of external resources and finally achieve greater win-win results ..."

When Chen came forward to negotiate with three foreign companies, only one concept was thrown at them: who is the winner of the three choices depends on their respective conditions. As a result, the three companies not only competed to lower the transaction price, but also made concessions on the payment terms: zero down payment and installment payment. ...

"In this way, I won the most critical steam turbine equipment without spending a penny. I believe that making money with intangible assets is the real capital operation! " Chen is still vivid, still very infectious and clear voice smiled. "Later, my husband said that you are the only one in the world, which is amazing! He said he couldn't do it. I call this an honest deal. "

The reporter almost heard his soul out of body experience. After coming to his senses, he carefully looked at the face of this Zhejiang woman. She is 30 years old, trying to find out some unusual connotations from this face, but there is nothing special about this face, just what kind of wisdom is hidden in the brain behind it?

During the period of 1998, Feng Wan steam turbine rolled off the production line, and its quality was soon known by international automobile manufacturers and international spare parts buyers. Because of its best performance-to-price ratio, OEMs flock to China, and orders from many giant international companies such as Ford of the United States, Toyota of Japan and Tiexuelong of France flock to China. After several Spring Festival holidays, all employees in the factory have to work overtime. At the same time, Feng Wan Auto is committed to launching its own brand through its agents, and finally achieved the most personalized luxury car matching for the world. "That kind of car is the real best, and it is the brightest pearl in the crown of global cars. What makes people proud is that some of the light it emits comes from this suburb of Xinchang County, Zhejiang Province, China. "

This is true global integration. The reporter vaguely felt that this ordinary woman in Zhejiang did not belong to China, but to the whole world.

In 200 1 year, China's automobile market gradually matured and achieved international integration in the process of global integration, and Feng Wan steam turbines became an important international supplier. At this time, Chen began to implement the strategy of "saving the country by curve" and decided to return to the domestic market. After the acquisition of Shandong Du Rui Wheel Hub Co., Ltd., Weihai Feng Wan Aowei Steam Turbine Co., Ltd. was established, and its products were exclusively for the domestic market. Soon, Shenlong Fukang and SAIC Chery hit it off with Feng Wan, and the steam turbine flowed out of the factory.

In the past few years, Chen Shi has become one of the largest steam turbine production bases in China, making it "one of the leading in China and the strongest in the world".

The management team is an engine phalanx.

Today, the automobile group with Chen as the chairman has developed into seven industries, such as motorboats, steam turbines, complete automobiles, machinery and equipment, coatings, engines and magnesium industries, and its growth has been fully demonstrated. During the interview, the reporter found a news item entitled "Top Ten Events of the Group in 2002" in a newspaper in Feng Wan. After reading it, it was amazing. Excerpts are as follows:

"1. achieved a historic breakthrough in annual sales and profits, developed supernormally, and ranked 39th among the top growth enterprises in China 100; 2. Chongqing Feng Wan Xinrui Wheel Company was established, and the group once again achieved low-cost expansion; 3. The engine of the new project was born to realize market-oriented production; 4. Magnesium alloy wheels passed the evaluation of the national "Tenth Five-Year Plan" and "863 Plan" expert group, and Weihai Feng Wan Magnesium Industry Company was established, which laid the foundation for the group to develop into high-tech fields; 5. The first phase of Shanghai Pudong Automobile Production Base was completed, the second phase of Feng Wan Science Park was started, and the office building of Shanghai Feng Wan was officially opened; 6. "Automobile Lightweight Large Aluminum Wheel Hub Project" was listed as a national key technical transformation project (the eighth batch of special funds of national debt) in 2002; 7.WFZJ- 1 125 low-grade casting machine won the "National Key New Product in 2002"; 8. The group company organized and formulated the ten-year development strategy of Feng Wan Aote Group; 9. "Effective Management Oriented by Corporate Culture Shaping" won the first prize of the 9th National Enterprise Management Modernization Innovation Achievement ... "

This year, quality of enterprise, Feng Wan has achieved an all-round promotion, and Feng Wan's automobiles have been exported. "Making pickup trucks is a further extension of Feng Wan's industrial chain." In 2000, Chen Jian proposed to build a motorcycle. She smiled heartily: "It is better to build a car!" In fact, her interest in automobile projects has a long history. She took a fancy to an automobile factory in Shanghai, and then reorganized her assets to build Shanghai Feng Wan Bus Manufacturing Co., Ltd. "In Europe and America, pickup trucks are an important means of transportation to enter towns and rural families, but they are greatly ignored in China. I think Feng Wan will fill this gap. When the township residents in China got rich, I had already built the sales outlets at their doorstep! "

Feng Wan is admirable, especially its incentive mechanism, talent mechanism and corporate culture. On 1999, Chen began to reward employees with cars. 10 More than 0 Honda, Buick and Santana were dressed in red and green and were driven home by happy and excellent employees. Since then, more than 10 employees have won the award every year. There is a kind of happiness that only Chen can understand.

In order to become such a professional enterprise, it is very important to retain high-quality talents, so she can win a car and give experts an annual salary of 6.5438+0 million yuan, so she formulated the "654.38+0.35" project, that is, it took three years to train a talent team of 654.38+0.000 experts, 300 professional and technical personnel and 500 outstanding employees.

A good horse needs a good saddle. Experts and senior managers have lived in garden villas, cars and even health care doctors. At the same time, all employees are assessed and rewarded, talent construction is combined with shareholding system reform, operators and technical backbones participate in distribution, and options and futures are given as incentives. ...

In China wheel industry, it is an enterprise that people are eager for, not only because of the treatment, but also because Chen has built a harmonious and enterprising team with the concept of "wild horse spirit", (knowledge+experience) × spirit = competitiveness and resolute enterprise spirit. Chen is known as the "principal" because she can constantly bring out the best of herself.

Philosophers say that life is a trio of material life, social life and spiritual life. Chen has a motto, "Constantly promote value and contribute to society", which is the embodiment of her life trio in the whole body and mind, ideological realm and life value, and also truly reflects the peaceful and selfless heart of this female entrepreneur. At this time, her enterprise has entered a free realm that conforms to the law, and she herself has become insatiable about life. She said that work is the greatest gift from God, and work is the greatest enjoyment of life.

In this way, Chen is integrated with his own enterprise.