Which sports brand is NIKE or adidas?

Before MJ appeared, Adidas had always been the world's largest sports brand.

It wasn’t until that year that Nike designed a special sneaker specifically for the Jumpman, and the sales went crazy. Nike increased its brand value through star influence, and from a small company, it became a world-renowned sports shoe. brand, until it surpassed Adidas. Therefore, celebrity brands have always been Nike's trump card. To give a very simple example, NBA superstars are all Nike endorsements. For example, Kobe, LeBron, Wade, China has the most influential Liu Xiang, and football has Cristiano Ronaldo. They are basically the No. 1 figures in various sports.

Later Adidas also learned to do this, but the effect has never been as good as Nike.

The route is also different. Nike plays the card of poor people’s heroes. Just like the company’s development history, it is full of American personal heroism. An inconspicuous little character finally became the savior. .

And Adidas has always maintained the rigor and tradition of Europeans, because of its long brand history, long cooperation with officials, and close cooperative relationships with most sports organizations. For example, there is no Nike advertisement in the World Cup , because Adidas is the largest sports brand sponsor.

Generally speaking, in terms of market share, Nike has long surpassed Adidas. But Adidas also has a lot of things that Nike doesn’t. Who's the boss? Everyone has a different opinion