Jack Ma: Why is love rat popular?

Bojack, with a poisonous tongue, can always expose the truth of life.

Netflix's Bojack Sagittarius (hereinafter referred to as Sagittarius) is the most successful animation series in recent years. It has been broadcast for three seasons, and there will be a fourth season next year. Douban scored 9.3 in the first quarter and 9.5 in the second and third quarters. Even if someone hasn't seen the show, they will see screenshots of it on social tools, right? What is the secret of this animation's popularity?

A centaur full of shortcomings makes people feel the same.

Playing with women, drinking too much, hurting friends, being selfish and irresponsible, feeling inferior and vicious. ...

In Johnny Ma's world, human beings live with all kinds of humanoid animals, and Bojack is a guy whose upper body is like a horse. Bojack was the star of the popular sitcom Ridiculous Pony in 1990s, but he hasn't made a masterpiece since then. Now, Bojack, who has accomplished nothing in middle age, is beginning to feel anxious. He wants to make a change, but he doesn't know where to start. Part of Bojack's anxiety comes from his mother, who (of course, is also a horse) took it out on her children because she was at odds with her husband since childhood. She is extremely mean and vicious, which makes Jack always have no confidence in himself and always needs to find confidence in others' praise.

Bojack was surrounded by a group of good friends. The first one was Todd, who was taken in and lived with him. Todd seems heartless, but he is sensitive inside. Bojack has been hurt several times, but in the end he will forgive his friend.

Diane, a Vietnamese girl, is Bojack's confidante. After writing biographical novels for Bojack, writing Weibo for the stars became her regular job. Diane wanted to do something to change the world, but reality gave her a big slap in the face, and finally her ideal was erased by reality, and Diane became depressed.

Diane's husband peanut butter is a Labrador retriever and sitcom. He is sunny and cheerful. However, this is only the appearance. This dog is sad sometimes. It knows his wife and Jack Bo's past very well, but it is smart and pretends not to know. Peanut butter and Bojack are both friends and rivals.

Bojack's agent is a cat, Princess Caroline. This pink cat is a typical workaholic. Princess Caroline and Bojack also had an affair, but like many "girlfriends" in Bojack, she finally found that they were more reliable friends.

In addition to the fixed leading role, Bojack also has a bunch of "girlfriends", such as Wanda the Owl, Sarah Lin, a child star who plays her daughter in Ridiculous Pony, Anna, Bojack's Oscar publicist, Charlotte and Penny the doe, and her daughter, Xiao Lu, and so on.

Seeing this, you will say that Bojack is a real love rat. Yes, playing with women, drinking, selfish and irresponsible ... these are him, but not necessarily. Bojack is arrogant and inferior, afraid of emptiness, so he loves parties, but the more lively the party, the more empty he is. Bojack is also extremely insecure, so he will kill his friend's dream of becoming an opera singer by any means, just to keep him by his side.

Ma Nanbo Jack is not a saint. Few people can be perfect in life. Perfect people are not cute, and sages can only worship them. Although Ma Nan has many shortcomings, he almost betrayed everyone who loved him. However, he is not evil by nature. Every time I cross the bottom line, I can come back, and I know regret and apology when I do something wrong. One second the audience thought Ma Nan was dying, and the next minute they began to sympathize with him.

In fact, we don't have the weaknesses and defects of Johnny Ma, and tolerance for Johnny Ma is also an understanding of ourselves. In this sense, Bojack Centaur is more like a comedy than a comedy.

Small details are big and worth watching again and again.

Elizabeth Taylor on the poster of Cat on a Hot Tin Roof is actually a cat.

Almost no one can find all these eggs at once. The audience can watch them again and again, and they can get new harvest every time. In the era of fragmented reading, this feature of Johnny Ma is particularly suitable for the law of social network communication.

The man behind "Johnny Ma"

Raphael is a rebellious teenager and a frequent visitor to the principal's office. He has a strange gift for telling jokes. He always makes the other person angry or cry because he jokes too much. At that time, many of his classmates thought he liked to bully people and thought he was too mean, but he thought he was just playing a harmless joke.

Fortunately, his talent has not gone astray. In 2002, he and several like-minded partners formed the "Old Englishman" comedy troupe, and made many comedy videos and posted them online. At that time, Raphael had just come to Los Angeles to develop, and few people knew him. He and his friends live in a big house in Hollywood (similar to a villa in a Johnny Ma movie). Squeezing into the small bed in the corner of the bedroom and looking at the "Hollywood" sign outside the window, he has both a sense of pride in the world and a sense of loneliness. This contrast ignited his inspiration, and Johnny Ma's story began to take shape.

In the process of Johnny Ma's birth, Raphael's high school girlfriend, Lisa Hanawalt, a cartoonist and illustrator, provided important assistance. She likes horses very much, and later became the artistic director of Johnny Ma. Many interesting little details came from her hands.

The production team of Manan Bojack has about 100 employees. They have been making stories for the next season all winter. After the story is finalized, it will be sent to North Korea, and the OEM will complete the animation. In the discussion stage, everyone will dig into every detail. For example, in the third season, Bojack Centaur went to the bottom of the sea to attend the Pacific City Film Festival (the whole episode was basically silent, just like a pantomime), and he met his father Haima on the bus, and the players had a heated discussion about the size of his pregnant belly ... This kind of thing happens every day in the crew.

Author/Nemo