Is cultural export really important? What kind of culture can China export?

Cultural export is very important. Culture is one of the country’s soft powers and a manifestation of comprehensive national strength.

On the one hand, the export of culture can enhance other countries’ understanding of your country, and on the other hand, it can have a subtle influence on other countries.

For example, the center of the world's film industry, Hollywood is an important cultural export point for the United States. Many people understand the United States and American culture through Hollywood movies, and movies are also a good way to introduce foreign culture. Output object.

A survey organization once conducted a survey on a global scale. When the earth encounters a crisis, which country do you think can lead the world through the crisis? 90% of the people surveyed chose the answer It’s the United States, and the reason is unexpected for many people, because when they watch Hollywood movies, Americans are the ones who save the world during earth crises, natural disasters, and alien invasions. This is the export of culture.

Another example is South Korea. Many people in the world are laughing at South Korea because South Korea refers to many cultural traditions in the world as being Korean. This illustrates the importance of culture from one aspect. To a large extent, representative culture can be regarded as the business card of a country.

As for China, there is actually a lot of culture that can be exported to the outside world. In the past few years, the focus of China's foreign cultural export was Kung Fu and Chinese food. Movies like Shaolin Temple have attracted many foreigners to come to China to learn kung fu.

But there are many points that China can export as culture, involving all aspects of life, including tea culture, wine culture, traditional culture such as traditional Chinese medicine and Peking Opera, to modern culture such as movies, animation, etc. cultural aspects.

But a starting point or the initial origin of cultural export is writing. Learning a country’s writing is actually the starting point for understanding a country’s culture. For example, the current Confucius Institute is focusing on this aspect. In fact, the world's major countries also attach great importance to the promotion of writing. The promotion of writing is the most critical carrier of culture and soft power.

For example, when we watch Hollywood blockbusters, we basically read subtitles, while Americans never have the habit of reading subtitles when watching movies. Another example is that today's most authoritative magazines in science and technology, Nature and Science, are all English magazines. No matter what your mother tongue is, if you want to publish in it, you need to use English. This in itself is the promotion of written culture.

So the initial and key point of promotion should be the output of text.