From the attention of thousands of people to the sudden withdrawal, Google Glass died before the popularity of 5 G.

In the last update of Google Glass on 20 19, the link function between Google Glass and the server and the Google account on the device were deleted, and Gmail and YouTube on Google Glass will also disappear. In other words, Google Glass will lose the support of Google Framework, and it will no longer be able to link other Google applications and networks. Google Glass, a product that was once highly anticipated by Google, finally fell in front of 5G, which could have shined brilliantly.

Back to the last stage of the 20 12 Google I/O developer conference, the legendary Google Glass suddenly appeared-

Sergey brin, the founder, led a group of paratroopers to jump off a Zepalin airship and brought Google Glass to the world by screaming and parachuting.

Google Glass not only looks cool, but more importantly, it brings the possibility of "freeing hands". Imagine that all the information is displayed in front of you without taking out your mobile phone from your pocket. You can also do things that you couldn't do before, such as sending and receiving text messages while riding a bike. In theory, Google Glass can replace most functions of mobile phones, and at the same time, it can do things that mobile phones can't do-such as checking recipes while cooking, and more importantly, it is handsome-which makes this wearable device full of imagination.

But after so many years, iWatch has been produced for five generations, and various smart bracelets emerge one after another. Apple's Apple AirPods headphones even sold 60 million, and what about Google Glass? Sales stopped on 20 15, and all services were closed on 20 19. Is it a problem in the wearable device market? Obviously not, Apple, Xiaomi Huawei and other manufacturers have proved the demand of the wearable market. But the biggest problem with Google Glass may be that it has taken a big step.

Unlike watches and bracelets, which have strong subsidiary attributes, Google Glass occupies the main information input source of human glasses. At least the 20 15 version of Google Glass can't effectively filter information, and you can't filter information that is useless to you. Moreover, when Google Glass went on the market, the related applications were still very imperfect, including video conferencing and voice reply SMS, which were still under development and could not be used. Moreover, Google's support for Google Glass is not firm, which also affects the enthusiasm of subsequent developers to follow up. What's more, the price is as high as $65,438 +0.5 million, which has exceeded the price of general flagship mobile phones. It is undoubtedly unwise to spend such a high price to buy a Google glass whose ecology has not yet been established.

The exploratory version of Google Glass is not perfect, which is also well known to Google. Unfortunately, after the release of 20 14 in April, Google did not draw up a hardware roadmap for the next generation of Google hardware, which is the most frightening thing for developers. There are not many reasons for developers to invest in a project that may be abandoned at any time. The lack of applications and usage scenarios aggravated Google's concerns about the future of Google Glass, and finally announced that it would stop selling Google Glass on 20 15 just one year later, but still provide services.

It is not good to give up the choice of hardware update, because Google Glass is not perfect: it consumes a lot of electricity and has a serious fever, which is inconvenient to wear, the imaging effect is not ideal, and the combination of software and hardware is poor. So the effect of wearing Google Glass is not only not cool, but also strange.

Another factor for Google to give up Google Glass may be privacy. Google has been plagued by privacy issues, and it has been frequently criticized by the public because of its unfavorable privacy protection. The privacy issues facing Google Glass are even more serious. Users of Google Glass are called "glassholes" and have been publicly humiliated. This even reduced everyone's desire to buy Google Glass.

After giving up hardware, the support of software services will be completely ended after February 25, 2020. This innovative product, which had a promising future, was considered to be an open joke, falling before the 5G era, which had a chance to shine.

Smart wearable devices still have a future, especially with the blessing of 5G technology, a large number of smart wearable device startups are beginning to move again. When considering the direction of entrepreneurship, we may wish to review how the former entrepreneurial star Google Glass failed, which may help entrepreneurs learn useful lessons.