What are the sales pitches?

Salesmanship:

1. Sense of security

People always seek advantages and avoid disadvantages. Inner security is the most basic psychological need. Use Persuading customers with a sense of security is the most commonly used sales tactic. This kind of persuasion can be seen everywhere. For example, in insurance sales pitches, persuasion is basically based on safety and security.

In car sales parlance, it is said that the safety system of this kind of car is very effective for protecting families while traveling, which is definitely a powerful argument for people who buy cars. The opposite of a sense of security is fear. If a sense of security doesn't impress your customers, you might as well scare them with a sense of fear.

People who sell children's intellectual toys say that they should not let their children lose at the starting line, which is a kind of scaremongering. It is also a kind of scare to sell cosmetics by asking customers to observe the mites in their skin. A Japanese insurance company salesman used a tape recorder to simulate a conversation between a deceased person and the King of Hell in the underworld, telling how he would be punished for not buying insurance for his family, which was even more frightening. Scare may be the most effective sales pitch.

2. Sense of value

Everyone wants to be recognized for his or her personal value. Grasping the sense of value is also a key point.

To persuade you to buy insurance, you can say: "Buying insurance for your family means buying peace. This is your responsibility as a father and husband", "After using this equipment, the company's work efficiency will be greatly improved. This shows that you, the director of the equipment department, have a keen eye for goods."

Selling barbecue machines "When the husband comes back exhausted, how eager he is to eat a delicious meal. When his wife brings the delicious barbecue, how happy will the husband's heart be? "Haha, if you can talk like this, then if my wife doesn't buy it, I will despise her.

3. Self-satisfaction

Self-satisfaction is a higher-level need than personal value. I am not only valuable, but also have my own style and characteristics. This is also a sales pitch. A frequently used persuasion point.

Buying a car: "This car not only has good performance, but also has a unique model with smooth and distinctive lines. It is very suitable for a successful person like you."

You can also say this if you are selling a barbecue machine: "When your husband and his friends come to the house, you make them the same barbecue as in the restaurant, which shows your skills as a housewife." .

You can say to the director of the equipment department: "After using this equipment, the company will be able to save 20,000 yuan within a year, and the efficiency will be greatly improved. The boss and colleagues will praise you for this." The director of the equipment department is really excellent.”

4. Love and affection

Needless to say, love is the greatest need and desire of human beings, and it should also be the persuasive point of sales rhetoric.

However, using love as the point of persuasion requires a strategy and cannot be explained in a straightforward manner, especially when the other party is a woman. If you, a young man, talk nonsense, you are either going to do it to the other person or to the other person's boyfriend.

For example, if you are still selling a barbecue machine, you can say to the wife: "On Sunday, when your whole family was sitting around the dining table, you served the food roasted by the barbecue machine in color, aroma and taste. During the barbecue, the children cheered, the husband praised, and the family was enjoying themselves. What a wonderful scene it was. ”

5. Sense of dominance

My life. Call the shots, and everyone wants to show their right to dominate. This sense of dominance is not only a sense of control over one's own life, but also a sense of confidence and security in life. This is an implicit need of people and also the persuasive point of sales rhetoric.

In many cases, people's sense of power is manifested in their control of wealth. In this sales case, the salesman cleverly used sales language that satisfied the need for dominance, allowing the gentleman to buy a diamond ring that the Prime Minister’s wife could not even afford.