HTC's ups and downs: do or die does not forget to "discriminate against the mainland" and now wants to make a comeback?

Everyone knows that Foxconn is the largest foundry, but I don't know that there is another foundry in Taiwan Province Province, which is HTC International Electronics Company. At its peak, it even forced Apple to regard it as its biggest competitor, but now Apple is still the king of the strongest smartphones, and HTC has disappeared, but this can't be blamed on others, who let it not admit the facts.

Before founding HTC, Wang Xuehong founded a company called VIA Electronics. This company has witnessed everything about Wang Xuehong, the daughter of Wang Yongqing, the richest man in Taiwan Province. Because of her father's promiscuity, her mother took her away with 3000 dollars. When she arrived in America, the money was used to buy a house. If she were an ordinary person, she would be worried about her future life, but Wang Xuehong is different. She made a bold decision to mortgage her house to the bank in exchange for a business loan. In this way, he founded VIA Electronics, and in just a few years, it has become the second largest chip company in the world, monopolizing nearly 70% of the global chip business.

This is the proudest place in Wang Xuehong. In an interview, she can proudly say that she made a fortune without spending her father's money. Wealth comes and goes quickly. For high technology, intellectual property is the most important. Intel started a patent war with her, and VIA Electronics fell.

However, how can Hong Xue, Wang Can, be willing to watch Foxconn's OEM enterprises develop in full swing? She also intends to do OEM production, but because of her previous experience in chip production, she has expressed that the purchase target is smart phones.

HTC, founded by Wang Xuehong and Zhou Yongming in 1997, is the largest smartphone OEM and manufacturer in the world. At one time, HTC and Microsoft were the closest partners, monopolizing 80% market share of Windows Mobile. According to statistics, about half of the 3 million PDAs shipped in 200 1 world are made by HTC.

Enterprises are booming, which also makes Wang Xuehong aim at the smart phone market, and she plans to make her own brand. I have to say the speed of HTC is amazing. At the beginning of 2002, it was decided that dopod mobile phone would be launched in June+10, 5438. However, due to the chaos in the smart phone market at that time, HTC did not conduct marketing in advance, and not many people knew about this mobile phone.

The market awareness is not high, but it has not hit HTC's enthusiasm. In the following years, he constantly introduced new mobile phones. Five years later, HTC's opportunity came. This year, he launched the Afu machine and printed his own logo on it. The market is familiar with HTC's smartphone brand.

In 2008, affected by the economic crisis, most enterprises were depressed. HTC launched the global Android mobile phone, and then cooperated with Google to produce mobile phones. It can be said that the most powerful mobile phone brand at that time was HTC except Apple.

At this time, the domestic smartphone market is no longer like this, and HTC also took the opportunity to enter the mainland. The market value of HTC once reached $33.6 billion. With such a strong rise, even Apple has to avoid its edge.

The market is that big. With the rise of HTC, it is doomed that other mobile phone manufacturers will earn less money. As the leader of mobile phone brand, how can Apple be willing to watch a foreign company grow and develop? So a siege against HTC began.

He used the same method as Intel, taking patents as an example. Some technologies of Shangchao HTC violated their intellectual property requirements, and the government banned the sale of this brand of mobile phones in China. From the past to the present, American means have not changed. He has blocked HTC technology. HTC, which has not mastered the core technology, can only be controlled by people and will not expand. At this time, Samsung and Apple joined forces to directly swallow the market share of HTC.

At this time, someone asked, didn't mainland manufacturers help? By 20 13, the smart phone market in China will no longer be chaotic, and brands such as OPPO vivo, Xiaomi and Huawei will gradually rise. Compared with these cost-effective mobile phones, HTC has no advantage, but these are not the main reasons, or in Wang Xuehong and HTC itself.

HTC has two attitudes towards Europe, America and China. It brought the best mobile phones to Europe and America, but the inferior ones were sold to China market. This discriminatory attitude has completely lost the hearts of consumers in China. By 20 16, the global shipment will be less than100000.

If HTC doesn't take the initiative to die, with the vast market in China, it will have a place anyway. Unfortunately, even if she regrets now, it won't help. Later, Wang Xuehong chose to transform and focus on the VR field. HTC, which has no long memory, once again reached a deal with Google, thus obtaining 1 1 billion dollars.

However, compared with smart phones, the market of virtual technology is relatively small, and HTC's first contact with this field has shortcomings in all aspects. Consumers constantly report that the picture quality is unclear and the price is too high, which also makes VR not cause much response after entering the market. In 2020, HTC's loss has reached 65.438+0.38 billion, which also made some jokes media say that they have not earned as much money as Apple headphones.

How brilliant HTC used to be, how depressed it is now. Of course, there are technical reasons, but more is that he is dishonest in his own business. Both China market and foreign market should be treated equally, but his behavior directly shows his attitude towards everyone. How can consumers in China stand it? What's more, at that time, domestic smart phones were already in full bloom, not only with beautiful appearance, but also with high cost performance.

In fact, the situation of Huawei and HTC was similar in those years, both because of the rapid development and the technical limitations of the United States. However, Huawei and HTC are fundamentally different. First, Huawei treats everyone equally, and second, it is still studying independent intellectual property rights. Only these two points are beyond HTC's power.