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Why are domestic mobile phones so expensive?
Moreover, in the past two years, major mobile phone manufacturers have also made a lot of efforts to enter the high-end market, such as creating a screen with high refresh rate, making a primary color screen, making excellent camera technology, making excellent heat dissipation ability, and making designs with excellent appearance, such as holsters, especially in camera technology, which has become a place where every domestic mobile phone manufacturer wants to compete for some highlights!
For example, vivo's micro-pan/tilt, oppo's short video vlog, Huawei's Leica-optimized film style, and Xiaomi's 100 million pixels have all become the focus, so stacking materials to become high-end brands has become a vivid synonym of this era. In the field of mobile phones, it is still a thousand yuan machine, a two thousand yuan model and a three thousand yuan model. In fact, it is not much different from before, but we think that mobile phones are expensive because more and more mobile phones enter the high-end market; The early top-level configuration and superposition price is around 3000;
Now mobile phone manufacturers are piling up materials to enhance the sense of design, increase the photo experience and enhance performance optimization, and you will find that the competition in the mobile phone market has become more interesting. The collective is going to the high end, which will undoubtedly give users an illusion. Before, they bought more than 3,000 high-quality flagship machine, but now they need 5,000-6,000 to buy it. This is a disguised price increase!
In fact, to a great extent, this year is the year of mobile phone revolution, with the emergence of 5G mobile phones, LPDDR5, UFS3. 1. These are all new technologies and materials, and the cost is still very high to some extent. You will find that the configuration of high-end flagship and flagship machine is still a little different, whether it is processor, camera or running memory, the gap is naturally there.
Because someone made a bad start and raised the price in the name of research and development expenses. Because many people think expensive is high-end Domestic sales are not bad. When other companies look at it, the domestic money is so easy to earn, and they don't know that there are shanzhai.
Domestic mobile phones have become more expensive, but foreign mobile phones have become more expensive, so it is also flagship machine. Compared with foreign mobile phones, domestic mobile phones are still very cheap. If compared with domestic mobile phones in previous years, it is indeed a lot more expensive.
Let's compare it with the flagship mobile phone released in 2020. Xiaomi's flagship Xiaomi 10 pro in the first half of this year,12+256G5,500 yuan, compared with Xiaomi's 9pro and 12+256g 4 100 yuan last year. Samsung's flagship Samsung s20 ultra in the first half of this year costs 12+256g, which is 10000 yuan. The two examples I cited seem to have a big gap, but I chose them on the premise that these two new mobile phones released in 2020 are the highest-end consumer-grade flagship mobile phones of the brand this year, and certainly do not include concept machines such as mix α and galaxy z flip or non-consumer machines selling concept shows and muscles.
Five years ago, the watershed of the flagship mobile phone price was 5,000 yuan, which has now become the bottom line of flagship machine. Regardless of inflation, the cost of mobile phones is getting more and more expensive. I think the reasons why mobile phones are getting more and more expensive now are as follows:
In the 1_5g era, the chip cost is higher than that in the 4g era.
The power consumption of 2_5g mobile phone is higher than that of 4g mobile phone, the battery capacity needs to be increased, the heat dissipation is more efficient than that of 4g mobile phone, and the antenna design should be reasonable, which requires higher design requirements for the internal motherboard of mobile phone.
3_ Nowadays, the flagship mobile phone has more and more professional requirements for the design of hardware parts. For example, on the screen, at the Xiaomi 10 conference, Mr. Lei tried his best to popularize the professional data parameters of Xiaomi 10 series screens. Since then, each manufacturer will emphasize the professional parameters and latest technologies of their mobile phones on the screen at the press conference, such as the high refresh rate popular this year. Everyone has been developing towards professional monitors.
For example, cameras, from the multi-camera trend brought by Huawei a few years ago, all major manufacturers have made a fuss about cameras, using outsole photosensitive elements, and many high-quality cameras are basically main cameras, wide-angle, telephoto, periscope cameras, tof cameras, some low-end machines, black and white portrait cameras, macro cameras, and software adjustments are more intelligent and professional. Before shooting, the system has brought up the best picture for you. In the past, many functions on SLR were also partially transplanted to mobile phones. Each camera has a different division of labor, and the functions of mobile phone cameras are also increasing. What night shooting, periscope zoom, portrait mode, stellar orbit mode, slow motion, changing the sky with one button, macro, even shooting the moon and so on. The quality of photos has made a qualitative leap than before.
For example, the memory is larger than most computers on the market, and the reading and writing speed is very close. Nowadays, the performance of mobile phones has approached or even surpassed that of previous computers, and there are more and more functions. There is no reason for us to use computers for anything other than professional software. Nowadays, whether for entertainment, office or daily use, mobile phones are even more convenient than computers to do many things.
I think it has something to do with the monopoly of important parts. In the high-end market, cpu can only choose Snapdragon, screen can only choose Samsung, camera can only choose Sony, and there are not many memory choices. Meguiar's and Samsung's and flagship machine's domestic parts will be sprayed.
5_ In addition to these obvious hardware costs, there are many intangible costs. For example, the patent cost of R&D, R&D and 5g mobile phones is very high. For example, in manufacturing, labor costs are also increasing.
It is an indisputable fact that domestic mobile phones are more expensive than before. The price of spare parts has gone up, and users do not recognize the price of some domestic high-end models, and they feel expensive from the heart. For example, Huawei, which ranks third in the global mobile phone, and the other top ten share 6% of the global mobile phone profits. It can be seen that even the high-end models of Huawei, the domestic boss, are not easy to sell. The high-end mobile phone brands recognized by users are still Apple and Samsung, and the data will not deceive people.
Compared with foreign brands of mobile phones, you still think that domestic mobile phones are very expensive, which shows that your obsequiousness is too serious. Apple's mobile phone sells more than 89 10 million, so many people buy it, and the domestic flagship mobile phone sells more than 5,000. Say expensive, or adjust your mentality first.
Some manufacturers took the lead in raising prices to kill China people. They spent more than/kloc-0.00 billion to hire the navy to brag and fool consumers in the media and brainwash consumers with false ideas such as promoting high quality. Then take the lead in raising prices and killing China people.
Are domestic mobile phones expensive? The cost of a mobile phone includes component price and research and development cost. At present, with the increase in the purchase price of components, the cost price of mobile phones is naturally increasing. With the increasing acceptance of mobile phones in the market, brands such as Huawei will inevitably hope to improve their brand premium ability, so it is natural to raise prices. However, from the current price of domestic mobile phones in China, it is obviously lower than that of Apple, Samsung and even LG, Sony and HTC, which basically have no market. So it is a false proposition that domestic mobile phones are expensive. I feel that the questioner's purpose is to ask why domestic mobile phones don't give people away or sell cabbage. Can only say, in broad daylight, what dreams!
Apple mobile phone is really expensive. This is also the so-called capital that some people are proud of owning Apple and show off for it. The biggest joke is that in the 1990s, a young man was penniless and sold his kidney to own an Apple mobile phone.
Domestic mobile phones are cost-effective and relatively cheap, mainly at the low end. Because most chips come from foreign brands, the cost of mobile phones is relatively high and the profit margin is low.
To sum up, the questioner's question about the expensive domestic mobile phone is unfounded and belongs to the leading question. Generally speaking, domestic mobile phones are relatively cheap. Why else do most people in China use domestic mobile phones?
Beggars don't want anything, including mobile phones.
Enterprise management is self-financing and independent accounting, and product prices are also the result of market competition. There is no question of who should be cheap and who should be expensive. Obviously, companies that are not good at making profits cannot continue to produce high-level products or even survive.
Domestic mobile phones are obviously very cheap, otherwise they will not be "robbed" by overseas. If you still feel expensive, then reflect on whether you are a beggar.
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