Fu Yanjie's advertising joke

The advertisement of Fuyanjie products was accused of insulting women and responded that the products had been removed from the shelves.

The advertisement of Fuyanjie products was accused of insulting women and responded that the products had been removed from the shelves. Recently, an advertisement for a female private part product named Rose Nourishing Dew in the official flagship store of Fuyanjie E-commerce was accused of insulting women. The advertisement of Fuyanjie products was accused of insulting women and responded that the products had been removed from the shelves.

The advertisement of rich products was accused of insulting women, and responded that the product had been removed from the shelves by 1. Recently, an advertisement for Fu's private parts of women wrote: "A social survey in China, Japan and South Korea shows that the reason why 83% of men are unwilling to give their partners * * turns out to be that * * * * can't give up their mouths", which triggered a heated discussion. # 京京京京京京京京京 # In response, Fu said that the product has been removed from the shelf and is being thoroughly investigated internally.

Before, after Fu. The former audience is mainly women, while the latter audience is all women. The same is to insult women as a selling point. Really, if you don't want the market, it's not bad to quit directly.

There's no need to be so disgusting.

Jinjiang quick comment: let people see clearly that an advertisement is really not high.

Earn money from women and do things that insult women? P&G became a woman this time after insulting women and causing public anger. Don't these brands understand the importance of female consumer groups? Women are embarrassed to watch these vulgar advertisements, so can't businesses feel the same way?

These problems cannot be found by sharp-eyed netizens. I believe that when the advertising copy is approved by the company, there will always be female employees who feel uncomfortable, but why can such content still appear in front of the public? The most likely explanation is to create gimmicks and use the "edge ball" to make the brand's reputation louder.

Is it meaningful to play such a "self-destructive" advertisement? It has consumed the reputation of the enterprise for many years. Since there are reliable products to support it, why not make more efforts in research and development? The market is realistic and consumers are pragmatic. "The sword goes sideways" can be regarded as "temporary excitement", but if you want to go far, you still have to speak with products.

It is not only the brand of Fu Yanjie, but also an industry dominated by female consumers. From the "explicit" elevator advertisement that caused a heated discussion some time ago to the packaging dispute in Wei Long, playing "edge ball" should not be a "magic weapon" for the advertising industry to "drain" various enterprises. Today, people's attention to this issue is precisely the appeal of the whole society for civilized expression.

Hearing such a call, paying attention to such a call and protecting social public order and good customs require the strong action of relevant departments. Enterprises stress efficiency and the market stresses benefits, but there are always some bottom lines that should not be "touched again", which makes people see advertisements clearly. This requirement is really not high.

The advertisement of Fuyanjie products was accused of insulting women, responding that the products had been removed from the shelves for 2 seconds. Another brand of women's products, Fu Yan Jie, released a product advertisement that insulted women.

Recently, an advertisement for a female private part product named Rose Nourishing Dew in the official flagship store of Fuyanjie E-commerce was accused of insulting women.

The advertisement wrote: "Why does it turn black? Sports friction, high frequency of sex, love to wear tight pants ",tied women's chastity with the cleanliness of private parts, saying" you are as pink as a girl ",saying that" social surveys in China, Japan and South Korea show that 83% of men are unwilling to love their partners because their mouths are too dark and smelly to go down "and so on.

As a brand of nursing care for women's private parts, Fu's advertisements put women's private parts under the scrutiny of men. This operation is exactly the same as what P&G said in its marketing article: "Women's feet stink five times more than men's" and "clean women's underwear is dirtier than men's".

Once the news was exposed, it aroused the indignation of many netizens: "If you want to earn money from female customers, you should insult them", "Just like Procter & Gamble, female products insult women" and "Don't be such a PUA woman who links physiological phenomena with chastity".

On May 17, the customer service of Fu's official flagship store said that the problem had been fed back and would be dealt with as soon as possible. At present, the products involved have been removed from the shelves, and the products have not been found on Fu Yanjie's official website.

According to public information, Fu Yanjie is a female private nursing brand under the A-share listed company Jiangxi Renhe Pharmaceutical. Founded in 1998, its emulsion products, such as herbal essence antibacterial emulsion, plant herbal antibacterial emulsion, and mildew-inhibiting emulsion, are well-known among domestic female consumers.

In addition, in recent years, the brand has also extended its product line, from pure emulsion products to underwear emulsion, sanitary napkins, private parts care and other categories, with emulsion, gel, foam, suppository and other multi-dosage product lines.

For a long time, the brand claims to provide solutions for women's private parts discomfort, and advocates "acid-base balance" and "flora balance" of women's private parts.

For example, this fist product-herbal antibacterial emulsion, displayed on the product display interface, is suitable for cleaning female private parts, daily care of women, vaginal irrigation, and protecting the weak acid environment of private parts.

On the e-commerce platform, this product claims to inhibit the growth of harmful bacteria and has an effect on improving the stickiness, odor, infection and yellowing of vaginal discharge.

Many consumers should still remember. In the early years, the advertisements endorsed by singer Fu and his wife were all "TV advertisements", and the slogan "Clean, washing is healthier" also spread widely. Later, Anita Yuen, Ruby Lin, Phoenix Legend and other stars also spoke for him.

At present, several of Fu's fist products, such as herbal essence antibacterial lotion, plant herbal antibacterial lotion and mildew-inhibiting lotion, have all obtained the approval of "Xiao Wei Zheng Zi", and only Jieyinkang lotion and metronidazole chlorhexidine lotion have obtained the approval of traditional Chinese medicine.

In other words, Fu's fist product is only disinfection products certified by the state. However, for a long time, Fu has been accused of playing the edge ball of drugs. Under the influence of celebrity endorsements and media advertisements, Fu is facing the controversy of inducing women to use it to "treat" gynecological inflammation.

Renhe Pharmaceutical, a subsidiary of Fuyanjie brand, is listed on Shenzhen Stock Exchange, 1996. The main business is the production and sales of Chinese and western medicines, raw materials and health-related products. In addition to Fuyanjie series, it also has main products such as Renhe Kelik, Youkadan series, Dahuoluo capsules and sparkling eye drops.

Similar to Fu's road number, Renhe Pharmaceutical basically put these products on the market on a large scale.

The financial report shows that from 20 17 to 202 1 year, R&D expenses of Renhe Pharmaceutical were 23.42 million, 3 108 million, 38.04 million, 39.79 million and 52/kloc-0.40 million respectively, accounting for no more than/kloc. In the past three years, the proportion of sales expenses has been stable at more than 10%.

In addition, Tianyancha APP shows that Jiangxi Renhe Pharmaceutical Co., Ltd. is involved in dozens of legal proceedings, most of which are sales contract disputes, entrustment contract disputes and product liability disputes.

Back to Fu, the consumer group of the brand itself is women, and it should be the common sense of the brand to respect female consumers, but the practice of insulting women in its product advertisements will undoubtedly push consumers further and further.

Previously, Procter & Gamble, which also has a large number of female consumer groups, also "overturned" because of the expression of insulting women in marketing articles. This combination frightens female consumers.

Fu's product advertisement was accused of insulting women and responded that the product had been removed from the shelves. On March 17, an advertisement for women's products in the official flagship store of Fu was accused of insulting women. Fu apologized for this, and said that related products and advertisements have been removed from the shelves, and the matter is being thoroughly investigated internally. Lawyer Chen Liang of Hubei Lv Hao Law Firm said that this advertisement has been suspected of vulgar marketing, but whether it involves pornography needs to be judged and punished by the market supervision department. If you are punished, you can directly revoke the business license of the relevant company.

Products involved (Source: Official Flagship Store)

Journalist Jim noticed that the advertisement said: "Social surveys in China, Japan and South Korea show that 83% of men are unwilling to marry their partners ... because they can't talk."

Related advertisements (source: official flagship store)

After this advertisement was released, it quickly triggered a hot discussion among netizens. Some female netizens said that Fu's advertising marketing method is too vulgar, which is a great disrespect for women. Most netizens also expressed the hope that Fu would apologize for this matter.

At 6 o'clock on the evening of 17, Jim's journalist noticed that the relevant online stores had removed the goods and advertisements involved. The customer service of the online shop said that at present, the related products have been removed from the shelves, and we apologize for the confusion and inconvenience caused to customers.

The reporter contacted the rich official. The staff said that at present, the company attaches great importance to this matter, and the products and advertisements involved have been offline in the first time. At present, the matter is being thoroughly investigated internally.

Lawyer Chen Liang of Hubei Lu Hao Law Firm said that Article 9 of the Advertising Law of People's Republic of China (PRC) stipulates that advertisements shall not disturb public order or violate social good customs; Obscene, pornography, gambling, superstition, terror and violence are strictly prohibited. From the perspective of ordinary people, Fu's advertisement has been suspected of vulgar marketing, but whether it involves pornography needs to be judged and punished by the market supervision department.

Chen Liang said that if it is found to be related to pornography, rich advertisements can be ordered by the local market supervision and management department to stop publishing advertisements. At the same time, advertisers can be fined more than 200,000 yuan/kloc-0.0 million yuan. If the circumstances are serious, the business license of the relevant company may be revoked at the highest.