What is mentality?

We all know that an elephant is a powerful animal, but what we don't know is that such a huge thing can be tied up with only a thin bamboo pole. Many elephant tamers in the world do this. Why is this?

It turned out that when the elephant was very young, it was tied to a bamboo pole. Although the elephant struggled desperately, it could not escape. Finally, they had to give up their efforts and formed an idea: I can't get rid of this bamboo pole. Gradually, the elephant grew up. Although it has great power, even a bamboo pole or a tree may be uprooted, but it doesn't know! It thought this thin bamboo pole was still something he couldn't get rid of, and didn't even try it once.

This is because the impression it formed as a child has been maintained until it grows up, but it has not tried to find out what has changed. In other words, it is not the bamboo pole that binds the elephant, but the idea that "I can't escape". This is the "psychological formula" in psychology, that is, using the experience formed in the past to measure new things.

In fact, we shouldn't laugh at the motionless elephant. Because there are not a few such people in life.

In a new Indian jewelry store in Arizona, the female boss is worried about a batch of turquoise jewelry that she can't get rid of. It was the peak tourist season. Although her turquoise is cheap and good, it can't be sold.

Finally, the night before she went out to buy goods, she wrote a note to the salesman in a rage, "The price of the goods in this box is multiplied by half." She intends to sell at a loss.

A few days later, she came back from other places and found that the jewels were really sold out. But to her surprise, she sold it at twice the price instead of half the price, because the salesman didn't read her handwriting clearly and thought "half" was "two". So, why is this happening?

This is also the psychological formula at work. Many customers have the psychology that high-priced things are good and low-priced things are poor. Customers may not know about these gems, but blindly believe that high-priced things will have high quality. Customers may be looking for high-end goods, so the gems are sold very successfully.

This also reflects a psychological law of people, that is, when people know people or things, they always judge according to their past experience, knowledge and understanding, and they have certain stereotypes subjectively.

Of course, stereotyped thinking does not always make people "fooled". First of all, it has a positive effect, which is to help people remember and judge according to the types of things. Accumulated knowledge and experience in our minds can make us more labor-saving and easier to understand new things of the same kind, and we no longer need to explore for a long time.

However, objective things vary widely, and the situation is always changing. If we always "look at people from an old perspective" and take things for granted, sometimes we will make mistakes, and these situations will occur. Not only that, but the mindset is also easy to hinder people's innovation.

Toshiba Electric Company of Japan has a large backlog of electric fans around 1952, and more than 70,000 employees have tried their best to solve it.

One day, a shop assistant suggested changing the color of the electric fan to the chairman, Ishisaka. At that time, fans all over the world were black, and the clerk suggested changing black to light color. The company adopted this suggestion and achieved great success. Since then, the electric fans in the world are no longer the same color. In this way, the world of electric fans becomes colorful, and people can choose their favorite colors while using them.

This idea, seemingly simple, is not as easy to break through the mindset as we thought. Why else didn't so many people think of it?

In fact, in our present life, there are also many stereotypes that bind us, but we may not realize it. Whoever can break through the old rules and bring forth the new is more likely to be the winner of this era. Thereby controlling the overall situation.