The IPO of famous products is on the rise: retail or financial groups have opened more than 30 online lending platforms.

When Wal-Mart closed its stores, many stores in China Resources Vientiane changed hands, Carrefour was acquired, and a series of physical retail giants collapsed in the China market. This company was not only busy with IPO listing, but also operated P2P platforms and collection companies.

Recently, it has been reported that the famous and excellent products, which have always been called "Ten Yuan Store", are launching an IPO, with a planned financing of 654.38 billion US dollars. At present, banks are being invited to intervene, and Hong Kong or the United States may be the listing place.

Is the "Ten Yuan Store" going on the market?

"Many people look down on the so-called grocery stores, but A-share listed companies with annual performance exceeding 90%." Ye Guofu

It is understood that famous brands have previously confirmed to the media that the IPO was launched as early as 20 18 1 15, and the listing location and the amount of funds raised have not yet been finalized. Ye Guofu once said that Mingxiao started to go public, hoping to increase the channels for the company to raise funds through public offering, thus providing capital support for its global business expansion.

It is understood that famous products have only received one financing since their establishment, that is, 2065438+September 30, 2008, with an investment of 654380 billion yuan from Gaochun Capital and Tencent.

In terms of revenue and stores, according to official website, Ye Guofu once said that in 20 18, the revenue of famous products exceeded1700 million yuan, and more than 3,500 stores were opened in 79 countries and regions around the world, with more than 30,000 employees.

According to previous media reports, the revenue of famous products from 20 15 to 20 17 was 5 billion yuan, 10 billion yuan and1200 million yuan respectively; The number of stores is 130 0, 180 0 and 2000 respectively.

In terms of future planning, according to official website, Ye Guofu once said that the famous and excellent products will realize the plan of "100 national billion stores" in 2022, that is, 654.38 million stores will be opened in 65.438+000 countries, including 7,000 overseas stores, with an annual revenue of 654.38+000 billion yuan.

In the face of the rise of e-commerce market, it is predicted that the income of famous products will be greatly tightened in 20 19. Famous products said that they will continue to implement the explosive product strategy to deal with it. It is reported that at present, the famous products have a product development and design team of more than 1 1,000 people, and 400 new SKUs will be developed every month.

However, as we all know, single products can be popular instantly, but it is difficult to be popular for a long time, so it is not clear whether the famous and excellent explosion strategy can seize the market opportunity.

Difficult to break the plagiarism door

"Do you know how Trump's daughter responded to the shanzhai incident? In the design world, they have never learned from each other and there is no imitation. " Ye Guofu

Although the morale of famous brands attacking IPO and expanding stores is high, it is difficult to avoid the original sin of "plagiarism". I still remember the joke that Uniqlo's joint name was robbed recently, but because the trademarks are too similar, it was miscalculated. It is reported that these famous products are accused of plagiarism because their trademarks are similar to those of Uniqlo.

In addition, the decoration style of the shop and the display of famous products were accused of copying Muji. As early as 20 18, 1 1, Shen Wenjiao, the founder of the home brand PIY, wrote "Elephants never sit on the floor! In an open letter to Mr. Ye Guofu, it was pointed out that the MiniHome brand owned by Famous Brand copied PIY's nude clothes rack.

In this regard, Ye Guofu responded that PIY is a hype and a porcelain marketing. In addition, Guangdong Baoyang Investment Management Co., Ltd. (cancelled), the original brand agent, involved 65 lawsuits, including those against Mentholatum (China) Pharmaceutical Co., Ltd., Shanghai Suosuo Trading Co., Ltd. and Shenzhen Zhongxin Technology Co., Ltd.

Up to now, the enterprise survey shows that Guangdong Saiman Investment Co., Ltd. (hereinafter referred to as "Saiman Investment"), the main company of famous products, decided that Saiman Investment immediately stopped infringing the plaintiff's patent and compensated the plaintiff for a total of 6,543,800 yuan.

It is understood that Saiman Investment has accumulated 97 lawsuits, the main causes of which are infringement of design patent rights and infringement of information network communication rights.

"Left-right mutual shooting"

"Famous products are the last piece of cake in the global retail industry." Ye Guofu

Aside from "copying the history", the expansion scale and future plans of famous products should not be underestimated. In addition to IPO financing, where the cost of famous products that only get one round of financing comes from has always been concerned by people. In other words, Ye Guofu's left hand is famous for creating excellent products, while his right hand enjoys these products in the financial market.

It is reported that Ye Guofu has said that it has established more than 30 mutual gold platforms with a total investment of over US$ 5 billion, including P2P online lending platform "Fenlibao", cash lending platform "Are you short of money" and collection platform "Everyone collects money".

Earlier, some media reported that Ye Guofu has designed a complex and huge fund disk based on "famous and excellent products", and formed a closed-loop fund with the help of P2P platform, anti-aircraft guns for cash loans and deposit pool. In addition, it also deals in collection business.

Colorful Finance Internet Finance News Center learned that Guangdong Fenlibao Jinfu Technology Co., Ltd. (hereinafter referred to as "Fenlibao") was established on 20 15, and Ye Guofu was the earliest actual controller of the company. After the equity change, Mo Jinyun, the old subordinate of Ye Guofu, is currently a legal person, and the major shareholder is A Xin Jin Fu Technology Co., Ltd.

At present, the enterprise survey shows that Fenlibao is an innovative industrial Internet financial platform invested by Zeeman Fund, and the actual controller of Zeeman Investment is Ye Guofu.

By the end of June 30, 2009, the total amount of profit-sharing treasure was 5.893 billion yuan, with 2.6284 million transactions, and the accumulated profit of lenders was 654.38+23 billion yuan.

Earlier, some media questioned that Fenlibao was suspected of being responsible for its own profits and losses. Franchisees use physical stores or their own assets to open stores through profit-sharing financing, and the funds obtained are used to pay brand joining fees and deposits to Ye Guofu.

Although "self-financing" cannot be clearly defined, Fenlibao has publicly stated that it has formed a closed-loop financial ecosystem covering 30 Yusheng companies nationwide. It is a well-known chain organization, paying12,000 salaries and reimbursements, settling accounts of more than 3,000 suppliers, and settling accounts of10,000 offline stores.

It is noteworthy that in June of 20 15, Ye Guofu established Guangdong Jieqianyao Network Technology Co., Ltd. (hereinafter referred to as "Jieqianyao"), and in June of 20 16, it established its subsidiary Guangzhou Jieqianyao Network Technology Co., Ltd. (hereinafter referred to as "Jieqianyao").

Internet Financial News Center searched the full names of the above two companies and found that * * * involved 64 cases and 8 complaints, most of which were due to "usury and profiteering collection".

In addition, Ye Guofu established Renren Credit Management Co., Ltd. (hereinafter referred to as "Renren Credit Management") on 20 15. According to official website, the collection was established at 201200 million yuan.

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